ONPAR Unique Target Market Advertising golf advertising ONPAR - - PowerPoint PPT Presentation

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ONPAR Unique Target Market Advertising golf advertising ONPAR - - PowerPoint PPT Presentation

Jun 21, 2023 291 likes •428 views

ONPAR Unique Target Market Advertising golf advertising ONPAR Unique Target Market Advertising golf advertising On Par has partnered with select golf clubs across the country to provide local and national business a direct and measurable

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SLIDE 1

ONPAR

golf advertising

Unique Target Market Advertising

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SLIDE 2

ONPAR

golf advertising

Unique Target Market Advertising

On Par has partnered with select golf clubs across the country to provide local and national business a direct and measurable connection with this highly desirable market of consumers and business owners. We have combined on-course, online and direct marketing to offer a mix of brand awareness, direct call to action and repeat marketing.

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SLIDE 3

ONPAR

golf advertising

Unique Target Market Advertising

#1 participation sport in New Zealand 5 million rounds of golf played per year 14% aged 18-24, 21% aged 25-34 28% aged 35-49 37% aged 50+ 500,000+ playing golf in New Zealand each year

WHY ADVERTISE TO CONSUMERS AND BUSINESS OWNERS WHO PLAY GOLF?

  • Engaged community that

socialise together and influence each other

  • Credible influencers to others
  • utside of the club
  • 65% of golfers are over 35
  • 37% of golfers are aged 50+

Empty nesters with disposable income

  • On Par partner clubs achieve

between 30,000 & 65,000 rounds of golf per annum

  • Repetitive brand awareness
  • Cost effective marketing

87% of club members

  • ver 45 use the

internet & email

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SLIDE 4

ONPAR

golf advertising

Unique Target Market Advertising

ON COURSE SIGNAGE

tee box advertising Our front signage is uniquely designed to engage the golfers with vital information required for the hole to be played.

  • Aerial photography
  • Pro’s tip
  • Distance markers
  • Hazards & out of bounds

This then provides a great

  • pportunity to promote your

business with targeted exclusive

  • ffers.

Advertisement: prime position on the tee box. Call to action exclusive offer advertising, targeted to the discerning golfing consumer and business owner. TEE BOX SIGNAGE ADVERTISING: front of sign

Sign: 1.5m wide x 1.7m high approx

FRONT

JENNIAN HOMES WELLINGTON P 04 586 9525 E wellington@jennian.co.nz jennian.co.nz 01 Have their golf club membership paid for
  • ne year*
Enable a donation
  • f up to $1,000 back
to New Zealand Junior Golf* 02 03 Receive a brand new set of Cobra Golf Clubs and bag* A registered member of New Zealand Golf who builds a new home with Jennian Homes will: *Terms & conditions apply Tee off with Pro’s Tip Do you or don’t you? A true risk-and-reward short par 4 with a 200 metre carry to clear the creek. Success will leave you with only a short wedge to a green protected by bunkers in front and out of bounds behind. For the fainthearted, a mid or long iron (or fairway wood) will leave you ideally placed about 120-130 metres out. A tricky green with narrow opening.

1

150m & 200m distance lines taken from terracotta tee Distance 297m Tee Par Stroke 4 10 293m 4 8 287m 4 6 140m 4 6 White markers - Out of bounds - Re hit from tee Red markers Hazards - Play shot from point of entry

JENNIAN HOMES WELLINGTON P 04 586 9525 E wellington@jennian.co.nz jennian.co.nz

01

Have their golf club membership paid for

  • ne year*

Enable a donation

  • f up to $1,000 back

to New Zealand Junior Golf*

02 03

Receive a brand new set of Cobra Golf Clubs and bag* A registered member of New Zealand Golf who builds a new home with Jennian Homes will:

*Terms & conditions apply

Tee off with

Pro’s Tip

Do you or don’t you? A true risk-and-reward short par 4 with a 200 metre carry to clear the creek. Success will leave you with only a short wedge to a green protected by bunkers in front and out of bounds behind. For the fainthearted, a mid or long iron (or fairway wood) will leave you ideally placed about 120-130 metres out. A tricky green with narrow opening.

1

150m & 200m distance lines taken from terracotta tee

Distance 297m Tee Par Stroke 4 10 293m 4 8 287m 4 6 140m 4 6

White markers - Out of bounds - Re hit from tee Red markers Hazards - Play shot from point of entry

With you all the way.

Taupo

Supporting your communi-tee.

www.harcourtstaupō.co.nz

Talk Property Ltd Licensed Agent REAA 2008 With you all the way. Taupo Supporting your communi-tee. www.harcourtstaupō.co.nz Talk Property Ltd Licensed Agent REAA 2008
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SLIDE 5

ONPAR

golf advertising

Unique Target Market Advertising

1

ONPAR

golf advertising

ON COURSE SIGNAGE

tee box advertising Our back of sign locations are a great addition to the front of sign call to action advert. Ideal for businesses wanting strong brand exposure out on the course. Back of sign advertising will be in high visability and foot traffic locations. TEE BOX SIGNAGE ADVERTISING: back of sign

Back

Sign: 1.5m wide x 1.7m high approx

1

ONPAR golf advertising

With you all the way.

Taupo

Talk Property Ltd Licensed Agent REAA 2008

With you all the way.

Taupo

Talk Property Ltd Licensed Agent REAA 2008
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SLIDE 6

ONPAR

golf advertising

Unique Target Market Advertising

ON COURSE SIGNAGE

tee box advertising Another option: back of sign adverts can be on the same sign as your front of sign advert or on another hole on the course. TEE BOX SIGNAGE ADVERTISING: back of sign

Back

Sign: 1.5m wide x 1.7m high approx

A fresh approach to renovations

1

ONPAR golf advertising

1

ONPAR

golf advertising

A fresh approach to renovations

1

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SLIDE 7

ONPAR

golf advertising

Unique Target Market Advertising

ADVERTISING ON KEY PAGES OF THE GOLF CLUBS WEBSITE

WEBSITE MARKETING

Each golf club will have a new or modified website that will feature your business throughout – Home, Course Tour, Hole Details and Advertisers Offers pages. These pages provide a platform to present your business to members and local casual players. Your logo’s and advertisements hyperlink to your business

  • website. We recommend a

dedicated landing page on your website to provide a personalised message to each golfing community (club) and a measurable method of marketing. Images shown are taken from a third party provided website solution.

With you all the way.

Taupo

Supporting your communi-tee.

www.harcourtstaupō.co.nz Talk Property Ltd Licensed Agent REAA 2008
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SLIDE 8

ONPAR

golf advertising

Unique Target Market Advertising

ADVERTISER OFFERS EMAILS

EMAIL MARKETING CAMPAIGNS

We will send monthly emails to members and local casual players promoting your business. You have the opportunity to update your offer for each mail

  • ut, ensuring relevant targeted

messaging. Advertisements hyperlink to advertisers website and/or landing page, offering a measurable method of promotion.

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SLIDE 9

ONPAR

golf advertising

Unique Target Market Advertising

GOLF CART BRANDING/ADVERTISING

GOLF CARTS

We can wrap the front and sides

  • f a golf cart in your brand

colours and messaging. Great additional exposure: carts will be parked at the club house

  • n display while not in use and
  • ut on the course on display while

in use.

  • 30-65,000+ rounds
  • + corporate events
  • + promo events
  • Once branded each cart will

become knowen as the xyz business cart

your brand here your brand here your brand here your brand here

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SLIDE 10

ONPAR

golf advertising

Unique Target Market Advertising

Front tee box sign advertising Promoted on 4 pages of the golf clubs website Email Marketing to members and local casual players PACKAGE 1

PACKAGE 1

Package 1 combines on-course front of sign advert, on-line and direct marketing for the advertiser + optional golf cart branding. Tier 1 Club: $2,495 / $3990 with cart branding Tier 2 Club: $1,895 / $3,090 with cart branding Tier 3 Club: $1,395 / $2,590 with cart branding

(Course tier based on geographical location, member numbers and rounds )

Package 1 offers you high engagement with the golfer, as your advert is strategically placed next to the aerial image.

  • 12 month term
  • 50% deposit to secure
  • All prices exclude GST

10 rounds of golf (valued at $300 to $800) Optional golf cart branding

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SLIDE 11

ONPAR

golf advertising

Unique Target Market Advertising

Promoted on 2 pages of the golf clubs website PACKAGE 2

PACKAGE 2

Package 2 combines on-course back of sign advert, on-line and direct marketing + optional golf cart branding. Tier 1 Club: $1,495 / $2990 with cart branding Tier 2 Club: $1195 / $2,390 with cart branding Tier 3 Club: $995 / $2,190 with cart branding

(Course tier based on geographical location, member numbers and rounds )

Back of sign advertising will be in high visability and foot traffic locations.

  • 12 month term
  • 50% deposit to secure
  • All prices exclude GST

Email Marketing to members and local casual players

BACK

Back tee box sign advertising 1

ONPAR golf advertising

10 rounds of golf (valued at $300 to $800) Optional golf cart branding

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SLIDE 12

ONPAR

golf advertising

Unique Target Market Advertising

Front tee box sign advertising Promoted on 4 pages of the golf clubs website Email Marketing to members and local casual players 20 rounds of golf (valued at $600 to $1600) COMBO PACKAGE

COMBO PACKAGE

The Combo Package combines

  • n-course front of sign advert +

back of sign advert, on-line & direct marketing for the advertiser + optional golf cart branding. Tier 1 Club: $3,495 / $4990 with cart branding Tier 2 Club: $2,795 / $3,990 with cart branding Tier 3 Club: $2,095 / $3,290 with cart branding

(Course tier based on geographical location, member numbers and rounds )

Back of sign adverts will be in high visability and foot traffic locations.

  • 12 month term
  • 50% deposit to secure
  • All prices exclude GST

Back tee box sign advertising

FRONT

JENNIAN HOMES WELLINGTON P 04 586 9525 E wellington@jennian.co.nz jennian.co.nz 01 Have their golf club membership paid for
  • ne year*
Enable a donation
  • f up to $1,000 back
to New Zealand Junior Golf* 02 03 Receive a brand new set of Cobra Golf Clubs and bag* A registered member of New Zealand Golf who builds a new home with Jennian Homes will: *Terms & conditions apply Tee off with Pro’s Tip Do you or don’t you? A true risk-and-reward short par 4 with a 200 metre carry to clear the creek. Success will leave you with only a short wedge to a green protected by bunkers in front and out of bounds behind. For the fainthearted, a mid or long iron (or fairway wood) will leave you ideally placed about 120-130 metres out. A tricky green with narrow opening.

1

150m & 200m distance lines taken from terracotta tee Distance 297m Tee Par Stroke 4 10 293m 4 8 287m 4 6 140m 4 6 White markers - Out of bounds - Re hit from tee Red markers Hazards - Play shot from point of entry

17

ONPAR golf advertising JENNIAN HOMES WELLINGTON P 04 586 9525 E wellington@jennian.co.nz jennian.co.nz 01 Have their golf club membership paid for
  • ne year*
Enable a donation
  • f up to $1,000 back
to New Zealand Junior Golf* 02 03 Receive a brand new set of Cobra Golf Clubs and bag* A registered member of New Zealand Golf who builds a new home with Jennian Homes will: *Terms & conditions apply Tee off with

Optional golf cart branding

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SLIDE 13

ONPAR

golf advertising

Unique Target Market Advertising

Call or email us today to book 0800 224 432 info@onpar.co.nz Limited availability at each course On Par Advertising Ltd www.onpar.co.nz

Judgeford Golf Club