ONPAR Unique Target Market Advertising golf advertising ONPAR - PowerPoint PPT Presentation

ONPAR Unique Target Market Advertising golf advertising

ONPAR Unique Target Market Advertising golf advertising On Par has partnered with select golf clubs across the country to provide local and national business a direct and measurable connection with this highly desirable market of consumers and business owners. We have combined on-course, online and direct marketing to offer a mix of brand awareness, direct call to action and repeat marketing.

ONPAR Unique Target Market Advertising golf advertising WHY ADVERTISE TO CONSUMERS AND BUSINESS OWNERS WHO PLAY GOLF? • Engaged community that socialise together and influence each other #1 participation 5 million rounds of • Credible influencers to others sport in New Zealand golf played per year outside of the club • 65% of golfers are over 35 • 37% of golfers are aged 50+ Empty nesters with disposable income • On Par partner clubs achieve between 30,000 & 65,000 rounds of golf per annum 500,000+ playing golf 87% of club members 14% aged 18-24, in New Zealand each over 45 use the 21% aged 25-34 • Repetitive brand awareness year internet & email 28% aged 35-49 37% aged 50+ • Cost effective marketing

ONPAR Unique Target Market Advertising golf advertising ON COURSE SIGNAGE TEE BOX SIGNAGE ADVERTISING: front of sign tee box advertising Our front signage is uniquely 1 designed to engage the golfers with vital information required for the hole to be played. Aerial photography • Taupo Pro’s tip • Tee off with Talk Property Ltd Licensed Agent REAA 2008 Distance markers • Hazards & out of bounds • 1 A registered member of New Zealand Golf who builds a new home with Jennian Homes will: Taupo Tee off with Talk Property Ltd Licensed Agent REAA 2008 A registered member of New Zealand Golf who builds a new home with Jennian Homes will: This then provides a great 01 02 03 01 02 03 Receive a brand new Have their golf club Enable a donation set of Cobra Golf Clubs membership paid for of up to $1,000 back and bag * one year * to New Zealand Junior Golf * *Terms & conditions apply Receive a brand new Have their golf club Enable a donation opportunity to promote your With you JENNIAN HOMES WELLINGTON set of Cobra Golf Clubs membership paid for of up to $1,000 back all the way. P 04 586 9525 and bag * one year * to New Zealand Supporting your E wellington@jennian.co.nz communi-tee. jennian.co.nz www. harcourtstaupō .co.nz Junior Golf * business with targeted exclusive Tee Distance 297m 293m 287m 140m 150m & 200m distance lines taken from terracotta tee Par 4 4 4 4 *Terms & conditions apply Pro’s Tip Stroke 10 8 6 6 Do you or don’t you? A true risk-and-reward short par 4 with a 200 metre carry to clear the creek. White markers - Out of bounds - Re hit from tee Red markers Hazards - Play shot from point of entry Success will leave you with only a short wedge to a green protected by bunkers in front and out of offers. bounds behind. For the fainthearted, a mid or long iron (or fairway wood) will leave you ideally placed about 120-130 metres out. A tricky green with narrow opening. FRONT With you JENNIAN HOMES WELLINGTON Advertisement: prime position on all the way. P 04 586 9525 the tee box. Call to action Supporting your E wellington@jennian.co.nz exclusive offer advertising, communi-tee. jennian.co.nz www. harcourtstaupō .co.nz targeted to the discerning golfing Tee consumer and business owner. Distance 297m 293m 287m 140m 150m & 200m distance lines taken from terracotta tee Par 4 4 4 4 Stroke 10 8 6 6 Pro’s Tip White markers - Out of bounds - Re hit from tee Do you or don’t you? A true risk-and-reward short par 4 with a 200 metre carry to clear the creek. Red markers Hazards - Play shot from point of entry Success will leave you with only a short wedge to a green protected by bunkers in front and out of bounds behind. For the fainthearted, a mid or long iron (or fairway wood) will leave you ideally placed about 120-130 metres out. A tricky green with narrow opening. Sign: 1.5m wide x 1.7m high approx

ONPAR Unique Target Market Advertising golf advertising ON COURSE SIGNAGE TEE BOX SIGNAGE ADVERTISING: back of sign tee box advertising Our back of sign locations are a 1 great addition to the front of sign call to action advert. Ideal for businesses wanting strong brand exposure out on the course. Back of sign advertising will be in 1 high visability and foot traffic locations. With you Taupo all the way. Talk Property Ltd Licensed Agent REAA 2008 ONPAR golf advertising Back With you all the way. Taupo Talk Property Ltd Licensed Agent REAA 2008 ONPAR golf advertising Sign: 1.5m wide x 1.7m high approx

ONPAR Unique Target Market Advertising golf advertising ON COURSE SIGNAGE TEE BOX SIGNAGE ADVERTISING: back of sign tee box advertising Another option: back of sign 1 1 adverts can be on the same sign as your front of sign advert or on another hole on the course. 1 A fresh approach to renovations ONPAR golf advertising Back A fresh approach to renovations ONPAR golf advertising Sign: 1.5m wide x 1.7m high approx

ONPAR Unique Target Market Advertising golf advertising WEBSITE MARKETING ADVERTISING ON KEY PAGES OF THE GOLF CLUBS WEBSITE Each golf club will have a new or modified website that will feature your business throughout – Home, Course Tour, Hole Details and Advertisers Offers pages. These pages provide a platform to present your business to members and local casual players. Your logo’s and advertisements hyperlink to your business website. We recommend a dedicated landing page on your website to provide a personalised message to each golfing community (club) and a measurable method of marketing. Taupo Images shown are taken from a Talk Property Ltd Licensed Agent REAA 2008 third party provided website solution. With you all the way. Supporting your communi-tee. www. harcourtstaupō .co.nz

ONPAR Unique Target Market Advertising golf advertising EMAIL MARKETING ADVERTISER OFFERS EMAILS CAMPAIGNS We will send monthly emails to members and local casual players promoting your business. You have the opportunity to update your offer for each mail out, ensuring relevant targeted messaging. Advertisements hyperlink to advertisers website and/or landing page, offering a measurable method of promotion.

ONPAR Unique Target Market Advertising golf advertising GOLF CARTS GOLF CART BRANDING/ADVERTISING We can wrap the front and sides of a golf cart in your brand colours and messaging. Great additional exposure: carts will be parked at the club house on display while not in use and out on the course on display while in use. your brand here • 30-65,000+ rounds • + corporate events • + promo events • Once branded each cart will become knowen as the xyz business cart your brand here your brand here your brand here

ONPAR Unique Target Market Advertising golf advertising PACKAGE 1 PACKAGE 1 Package 1 combines on-course front of sign advert, on-line and direct marketing for the advertiser + optional golf cart branding. Tier 1 Club: $2,495 / $3990 with cart branding Tier 2 Club: $1,895 / $3,090 with cart branding Front tee box sign Promoted on 4 pages of Email Marketing to members and local advertising the golf clubs website Tier 3 Club: $1,395 / $2,590 with casual players cart branding (Course tier based on geographical location, member numbers and rounds ) Package 1 offers you high engagement with the golfer, as your advert is strategically placed next to the aerial image. 10 rounds of golf • 12 month term (valued at $300 to $800) • 50% deposit to secure • All prices exclude GST Optional golf cart branding

ONPAR Unique Target Market Advertising golf advertising PACKAGE 2 PACKAGE 2 Package 2 combines on-course back of sign advert, on-line and 1 direct marketing + optional golf cart branding. Tier 1 Club: $1,495 / $2990 with ONPAR golf advertising cart branding BACK Tier 2 Club: $1195 / $2,390 with cart branding Back tee box sign Promoted on 2 pages of Email Marketing Tier 3 Club: $995 / $2,190 with to members and advertising the golf clubs website cart branding local casual players (Course tier based on geographical location, member numbers and rounds ) Back of sign advertising will be in high visability and foot traffic locations. • 12 month term • 50% deposit to secure 10 rounds of golf • All prices exclude GST (valued at $300 to $800) Optional golf cart branding