County Council Municipal District of Cappamore- Kilmallock - - PowerPoint PPT Presentation

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County Council Municipal District of Cappamore- Kilmallock - - PowerPoint PPT Presentation

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Presentation to Limerick City and County Council Municipal District of Cappamore- Kilmallock THURSDAY, 15 TH JUNE 2017 New Office of Communications/Marketing Corporate Communications Media releases (370+ per year) Social Media

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THURSDAY, 15TH JUNE 2017

Presentation to Limerick City and County Council Municipal District of Cappamore- Kilmallock

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New Office of Communications/Marketing

  • Corporate Communications

Media releases (370+ per year) Social Media (Facebook, Twitter, Instagram) Photography Brand Guidelines Internal Communications

  • Marketing

Overall Limerick promotion, Digital Marketing, Festivals, Invest Limerick, Limerick Twenty Thirty

  • Limerick.ie

Responsible for all content on the site Monthly Business and Discover newsletters

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Creation of Marketing Assets

  • Invest Limerick new video content
  • Digital profiles on FDI companies, graduates who have

moved back

  • Monthly business bulletin
  • Limerick.ie launch - the official guide to Limerick, Ireland

DISCOVER, BUSINESS, COUNCIL

  • New Drone Footage of Limerick for media use
  • Creation of large media bank of general Limerick

lifestyle/promotional images

  • LCCC Economic Data Profiling Report, key marketing tool
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2017 Limerick Visitor Promotion

  • Our County, our stories digital campaign (social media)
  • Launch of 2017 new Limerick city and county guide
  • Limerick Tagged bloggers event
  • Festivals marketing
  • Digital marketing/traditional marketing mix
  • New Limerick brand rollout planned following completion
  • f Tourism Strategy and Destination Marketing Plan
  • Working in partnership with Fáilte Ireland/Shannon

Airport/Third Levels re 2017 markets/promotional

  • pportunities using ‘Team of Teams’ approach
  • Major re-launch of Limerick.ie
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Screenshot Limerick.ie

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Limerick.ie Roadshow Kilmallock & Kilfinane May 2017

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Tourism Strategy…

  • Tourism Strategy – Baseline Study,

Consultations & Desktop Research

– Kilmallock, Adare, Templeglantine & City – PPN, Failte Ireland, Waterways Ireland etc., Stakeholders (One to One’s)

  • Outputs

 Limerick Tourism Forum  Action Plan – short, medium & long term

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Building relationships…

  • Munster Vales
  • Ballyhoura Failte
  • Ballyhoura Development CLG
  • Kilmallock Tourism Group
  • Love Your Street campaign (Tidy Towns Group)
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Project Proposals…

  • Explore East Limerick booklet
  • Lough Gur – Summer Solstice – medieval music
  • Clare Glens, Murroe
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Project Proposals…

  • Explore East Limerick Booklet

– Map of area at front (pull-out) identifying all playgrounds, attractions etc. – Input from Councillors critical – stories from local areas – First Draft will go to Councillors – will be complete in 10 – 12 weeks – Re-usable content

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Project Proposals…

  • Summer Solstice – 21st June 2017

– “Ancient Music Ireland” – event will commence at 5.10am. Event will be recorded – including drone footage

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Project Proposals…

  • Clare Glens – no signage on Limerick side
  • No map of Limerick to demonstrate proximity
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Projects Costing…

Lough Gur Musicians 1,500 Video Production 2,000 3,500 Explore East Limerick Booklet Creation 5,000 Printing incl. Web version 8,000 13,000 Clare Glens, Murroe Animation – signage etc.

3,000

€19,500