The Compound Effect How to raise a lot more money through - - PowerPoint PPT Presentation

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The Compound Effect How to raise a lot more money through - - PowerPoint PPT Presentation

Oct 11, 2023 104 likes •461 views

The Compound Effect How to raise a lot more money through incremental gains Rob Woods Joy Jones Bright Spot Diabetes UK @woods_rob @JoyJonesDUK @woods_rob Contents today Why the compound effect is so powerful Team example The

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How to raise a lot more money through incremental gains

Rob Woods Joy Jones Bright Spot Diabetes UK @woods_rob @JoyJonesDUK

The Compound Effect

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Contents today

  • Why the compound effect is so powerful
  • Team example – The Million Pound Challenge
  • At least 6 ways to make it easier for you to

implement

  • Lots of examples!!
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Want better results? Beware this very common trap…

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Our lizard brain scares easily

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‘Not all of us can do great things. But we can do small things with great love.’

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‘The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together.’

Sir Dave Brailsford

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Test Drives x Persuasiveness = The Improvements Compound

X

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The Donor Meeting Checklist 9 areas to prepare for to help your donor meetings get better and better

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WARNING Few people get instinctively excited about ‘incremental’ / ‘marginal’ gains?

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Small things matter

The words you use change the way you feel. How you feel affects what you do. What you do affects your results.

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Tony’s determination to keep improving key skills

1) Noticing, understanding patterns / opportunities 2) Taking massive, urgent action when appropriate 3) Listening and rapport building skills

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EMMS International (approximate) High Value Income

2013/14 £20,000 2014/15 £280,000 2015/16 £300,000 2016/17 £650,000 2017/18 £900,000 2018/19 £2,000,000

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1) Practice habits that help

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Eg - Corporate fundraisers: Decide on your Dream 10. Seek connections repeatedly.

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Create great energy every day

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2) Keep track (any way you can)

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The Donor Meeting Checklist 9 areas to prepare for to help your donor meetings get better and better

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3) Study it; understand how it works

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4) Search for the inches

‘The inches we need are everywhere around us’

Dan Gilbert CEO, WD40

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Andy’s team has grown events income by £1m / year in 3 years

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They’ve consistently looked for small gains, including…

  • Change focus - we’re in the ‘re-booking’ business
  • Incentives to re-book / refer friends
  • Send events highlight film within 24 hours
  • Focus on niche bike rides
  • Proactively say hello to everyone
  • Always introduce riders to each other
  • Improve Facebook advertising techniques
  • Feel good pre and post events
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5) Keep going!!!!!!!!!!!!!!!!!

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Every day connect to your reason why

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Watch Start With Why TED talk Simon Sinek

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Seeing the recurring patterns gives you more faith

2014/15 £20,000 2015/16 £280,000 2016/17 £300,000 2017/18 £650,000 2018/19 £900,000 2019/20 £2,000,000

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6) Seek out examples (and environments) that help you believe

  • Blogs
  • Podcasts
  • Books
  • Training programmes and conferences
  • IOF Special Interest Groups
  • Mentor / coach
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What ideas do you have inspired by The Compound Principle?

1) Habits! Find and practice habits that will give you what you want. 2) Keep track, any way you can. 3) Search for the inches. ‘How can I / we achieve a small gain?’ 4) Study it! The Compound Principle (aka Kaizen / Marginal Gains / the 1% Principle) 5) Keep going! Know that it can take a while to ‘prime the pump’. Keep going! 6) Examples! Seek out examples to help you believe.

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Let us know how you get on @woods_rob

Good luck!