The Compound Effect How to raise a lot more money through - PowerPoint PPT Presentation

The Compound Effect How to raise a lot more money through incremental gains Rob Woods Joy Jones Bright Spot Diabetes UK @woods_rob @JoyJonesDUK @woods_rob

Contents today • Why the compound effect is so powerful • Team example – The Million Pound Challenge • At least 6 ways to make it easier for you to implement • Lots of examples!! @woods_rob

Want better results? Beware this very common trap… @woods_rob

Our lizard brain scares easily @woods_rob

‘Not all of us can do great things. But we can do small things with great love.’ @woods_rob

‘The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together.’ Sir Dave Brailsford @woods_rob

Test Drives x Persuasiveness = The Improvements Compound X @woods_rob

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The Donor Meeting Checklist 9 areas to prepare for to help your donor meetings get better and better @woods_rob

WARNING Few people get instinctively excited about ‘incremental’ / ‘marginal’ gains? @woods_rob

Small things matter The words you use change the way you feel. How you feel affects what you do. What you do affects your results. @woods_rob

Tony’s determination to keep improving key skills 1) Noticing, understanding patterns / opportunities 2) Taking massive, urgent action when appropriate 3) Listening and rapport building skills @woods_rob

EMMS International (approximate) High Value Income 2013/14 £20,000 2014/15 £280,000 2015/16 £300,000 2016/17 £650,000 2017/18 £900,000 2018/19 £2,000,000 @woods_rob

1) Practice habits that help @woods_rob

Eg - Corporate fundraisers: Decide on your Dream 10. Seek connections repeatedly. @woods_rob

Create great energy every day @woods_rob

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2) Keep track (any way you can) @woods_rob

The Donor Meeting Checklist 9 areas to prepare for to help your donor meetings get better and better @woods_rob

3) Study it; understand how it works @woods_rob

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4) Search for the inches ‘The inches we need are everywhere around us’ Dan Gilbert CEO, WD40 @woods_rob

Andy’s team has grown events income by £1m / year in 3 years @woods_rob

They’ve consistently looked for small gains, including… • Change focus - we’re in the ‘re-booking’ business • Incentives to re-book / refer friends • Send events highlight film within 24 hours • Focus on niche bike rides • Proactively say hello to everyone • Always introduce riders to each other • Improve Facebook advertising techniques • Feel good pre and post events @woods_rob

5) Keep going!!!!!!!!!!!!!!!!! @woods_rob

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Every day connect to your reason why @woods_rob

Watch Start With Why TED talk Simon Sinek @woods_rob

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Seeing the recurring patterns gives you more faith 2014/15 £20,000 2015/16 £280,000 2016/17 £300,000 2017/18 £650,000 2018/19 £900,000 2019/20 £2,000,000 @woods_rob

6) Seek out examples (and environments) that help you believe • Blogs • Podcasts • Books • Training programmes and conferences • IOF Special Interest Groups • Mentor / coach @woods_rob

What ideas do you have inspired by The Compound Principle? 1) Habits! Find and practice habits that will give you what you want. 2) Keep track, any way you can. 3) Search for the inches. ‘How can I / we achieve a small gain?’ 4) Study it! The Compound Principle (aka Kaizen / Marginal Gains / the 1% Principle) 5) Keep going! Know that it can take a while to ‘prime the pump’. Keep going! 6) Examples! Seek out examples to help you believe. @woods_rob

Good luck! Let us know how you get on @woods_rob @woods_rob