THE CASE OF 22@BARCELONA @JosepMPique DEVELOPING A DISTRICT OF - - PowerPoint PPT Presentation

DEVELOPING A DISTRICT OF INNOVATION: THE CASE OF 22@BARCELONA @JosepMPique

DEVELOPING A DISTRICT OF INNOVATION: THE CASE OF 22@BARCELONA

Josep M. Pique

jmpique@TechnovaBarcelona.org

AGENDA

• 1. FRAMEWORK
• 2. CHALLENGES OF THE CITIES IN THE 21 CENTURY
• 3. THE HOLISTIC MODEL OF AREAS OF INNOVATION
• 4. ROADMAP
• 5. 22@BARCELONA CASE
• 6. CONCLUSIONS

1.- FRAMEWORK

1.-

1.1.- Talent as a basis for the new economy 1.2.- Citizens as the fourth pillar (Quadruple Helix) 1.3.- Clusters of Innovation in Cities 1.4.- The Smart City as the platform for the Knowledge Economy

1.1.- Talent as a basis for the new economy

INTERNATIONAL LOCAL

CREATION AND DEVELOPMENT TALENT TALENT RETENTION

T T T

STREAM TALENT ATTRACTION PERFORMANCE

Source: Xavier Marcet and Roser Salvat, 2009

1.2.- Citizens as the fourth pillar (4 Helix)

University ersity Governmen ernment Indust stry ry

The City as a Platform The City as Organization Public Procurement

Driven Research Tech Transfer Urban Lab Golden References Customer Insights Scalability City Challenges Citizens needs Ecology of Innovation Triple ple Helix

1.3.- Clusters of Innovation in Cities

Venture Capital Investors Entrepreneurs Corporations/ Strategic Investors/ R&D Centers/ Potential Acquirers

Large Pools of Private Capital Public Stock Markets

Universities Management Professions Government

Source: Jerry Engel, Josep Pique & Itxaso del Palacio, 2010.

1.4.- The Smart City as the platform for the KE

2.- CHALLENGES

1.-

2.1.- Cities are the Centre of the World: UN Approach 2.2.- Cities of Tomorrow need Solutions: EU Approach 2.3.- The Rise of Innovation Districts: US Approach

2.1.- Cities are the Centre of the World: UN

2.2.- Cities of Tomorrow need Solutions: EU

2.3.- The Rise of Innovation Districts: US

3.- HOLISTIC MODEL

3.1.- Infrastructures and Urban transformation 3.2.- Companies and Economic Development 3.3.- Talent and Social Development 3.4.- Governance

3.1.- Infrastructures and Urban transformation

Talent

Attraction Retention Development Creation

Company

Promotion Location Coaching Growth

Know

• wle

ledg dge e City

Science Technology Industry Market

Smart rt City ty

Planning Management Infrastruct. Construction

G O V E R N A C E

3.2.- Companies and Economic Development

Talent

Attraction Retention Development Creation

Company

Promotion Location Coaching Growth

Know

• wle

ledg dge e City

Science Technology Industry Market

Smart rt City ty

Planning Management Infrastruct. Construction

G O V E R N A C E

3.3.- Talent and Social Development

Talent

Attraction Retention Development Creation

Company

Promotion Location Coaching Growth

Know

• wle

ledg dge e City

Science Technology Industry Market

Smart rt City ty

Planning Management Infrastruct. Construction

G O V E R N A C E

3.4.- Governance

Talent

Attraction Retention Development Creation

Company

Promotion Location Coaching Growth

Know

• wle

ledg dge e City

Science Technology Industry Market

Smart rt City ty

Planning Management Infrastruct. Construction

G O V E R N A C E

4.- ROADMAP

4.1.- Definition 4.2.- Launching 4.3.- Growth 4.4.- Maturity

4.1.- Definition

Definition Launching Growth Maturity

Key Role: Government and Universities Key Role: Adding tractor companies Key Role: Assignment of leadership in business associations and clusters Key Role: Explicit leadership from Companies, talent and related networks

Management of the Talent

Promoters Managers of the AI’s Communities and Networks International Networks Local Social Networks

Management of Businesses

Involvement of Business Entities Tractor Companies Attraction of Companies and Creation of Companies Growth Models Decentralization and internationalization

Ecology of Innovation Involvement of Key

Institutions: Universities, Government and Associations of Companies Location of Research and Technology Centers Incubation and landing services Clusterization Certification Open Innovation Management Super Clusters Megaregions Network of Networks of Research and Innovation

Urbanism,

• Infrastruct. and

Construction

Planning Utilities Consulting Real Estate Developers Investors Real Estate Developers Territorial Growth Exporting the Model

4.2.- Launching

Definition Launching Growth Maturity

Key Role: Government and Universities Key Role: Adding tractor companies Key Role: Assignment of leadership in business associations and clusters Key Role: Explicit leadership from Companies, talent and related networks

Management of the Talent

Promoters Managers of the AI’s Communities and Networks International Networks Local Social Networks

Management of Businesses

Involvement of Business Entities Tractor Companies Attraction of Companies and Creation of Companies Growth Models Decentralization and internationalization

Ecology of Innovation Involvement of Key

Institutions: Universities, Government and Associations of Companies Location of Research and Technology Centers Incubation and landing services Clusterization Certification Open Innovation Management Super Clusters Megaregions Network of Networks of Research and Innovation

Urbanism,

• Infrastruct. and

Construction

Planning Utilities Consulting Real Estate Developers Investors Real Estate Developers Territorial Growth Exporting the Model

4.3.- Growth

Definition Launching Growth Maturity

Key Role: Government and Universities Key Role: Adding tractor companies Key Role: Assignment of leadership in business associations and clusters Key Role: Explicit leadership from Companies, talent and related networks

Management of the Talent

Promoters Managers of the AI’s Communities and Networks International Networks Local Social Networks

Management of Businesses

Involvement of Business Entities Tractor Companies Attraction of Companies and Creation of Companies Growth Models Decentralization and internationalization

Ecology of Innovation Involvement of Key

Institutions: Universities, Government and Associations of Companies Location of Research and Technology Centers Incubation and landing services Clusterization Certification Open Innovation Management Super Clusters Megaregions Network of Networks of Research and Innovation

Urbanism,

• Infrastruct. and

Construction

Planning Utilities Consulting Real Estate Developers Investors Real Estate Developers Territorial Growth Exporting the Model

4.4.- Maturity

Definition Launching Growth Maturity

Key Role: Government and Universities Key Role: Adding tractor companies Key Role: Assignment of leadership in business associations and clusters Key Role: Explicit leadership from Companies, talent and related networks

Management of the Talent

Promoters Managers of the AI’s Communities and Networks International Networks Local Social Networks

Management of Businesses

Involvement of Business Entities Tractor Companies Attraction of Companies and Creation of Companies Growth Models Decentralization and internationalization

Ecology of Innovation Involvement of Key

Institutions: Universities, Government and Associations of Companies Location of Research and Technology Centers Incubation and landing services Clusterization Certification Open Innovation Management Super Clusters Megaregions Network of Networks of Research and Innovation

Urbanism,

• Infrastruct. and

Construction

Planning Utilities Consulting Real Estate Developers Investors Real Estate Developers Territorial Growth Exporting the Model

5.- 22@BARCELONA CASE

22@Barcelona

1860 - 1960: the “Catalan Manchester”

1960 - 1990: obsolescence and degradation

Sagrera AVE Forum 2004 22@Barcelona

The Barcelona’s eastern transformation

Olympic Village 1992

5.1.- 22@Barcelona - Holistic Transformation

INCLUSIVE GROWTH INCLUSIVE GROWTH GREEN GROWTH GREEN GROWTH SMART GROWTH SMART GROWTH

@ ECONOM OMICS ICS SCIE IENC NCE AND D TECH

GREEN INFRASTRUCTU TURES

MOBIL ILITY TY QUALITY ITY OF LIFE FE HOUSI SING

5.1.- 22@Barcelona – Holistic Transformation

VILA CASAS MUSEUM OF CONTEMPORARY ART AUDIOVISUAL PRODUCTION CENTRE BARCELONA ACTIVA IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,… T-SYSTEMS HQ. & BARCELONA DIGITAL COMMUNICATION FACULTY (UPF) BARCELONA TV MEDIA-TIC BUILDING SUBSIDIZED HOUSING INTERFACE BUILDING: IMI, Indra & AENOR AGBAR TOWER RNE INDRA GREEN AREAS RBA HQ.

• Productive Activities
• Housing, facilities and services

The e scale ale of the he projec

• ject:

Territory New gross floor space Increase in green spaces Increase in facilities Investment in infrastructures

3.200.000m2 800.000 m2

198,26 Ha (115 city blocks) 4.000.000 m² 114.000 m² 145.000 m² 200 million €

5.2.- 22@Barcelona – Urban Transformation

Balance nce public ic and privat ate e benefits: its:

3 CLAVE 22a CLAVE 22@

INDUSTRIAL ACTIVITIES URBAN PRODUCTIVE ACTIVITIES @ ACTIVITIES SOCIAL HOUSING

2’7 - 2

• 2’2 -

Build ability: m² of ceiling/m² of land CODE 22a CODE 22@

Increase ase density ity:

PRIVATE BENEFITS PUBLIC BENEFITS  More productive uses: 22a  22@  Higher density: 2 2,2 / 2,7  Leadind edge infrastructures  Free cession of land: 10% for 7@ facilities 10% for subsidized housing 10% for green areas  Eventual opening of streets  Financing a part of the Special Infrastructure Plan

5.2.- 22@Barcelona – Urban Transformation

5.2.- 22@Barcelona – Urban Transformation

New w heatin ting and cooli ling syste tem New w energ rgy y netwo tworks rks Undergrou rground gall lleri ries New w mobil ility y plan lan Sele lective ctive pneumatic tic waste ste coll llectio ction Wi Wi-fi fi and optic tic fiber

5.2.- 22@Barcelona – Urban Transformation

Led

5.2.- 22@Barcelona – Urban Transformation

Urban Transform sformati tion URBAN PLANNING

• 69% of 200 Hectares already planned.
• 83 of 137 approved plans are private.

URBAN MANAGEMENT

• Management of 47 % of the land

(625.000m² of soil)

• 200.000m² become public
• 45,26 M€ paid by the Special Plan of Infrastructures.

SPECIAL PLAN OF INFRASTRUCTURES

• 14,4 lineal Km of roads built,(40 % of the overall).

BUILDING (m² overground) General:

• permissions to built 1.397.469 m² (24 %)

Economic Activity:

642.908 m².

Housing:

• 1.160 in use, 410 in permission,308 in project.

Facilities:

• 101.132 m² in use.

Green zones:

• 37.000 m² in use.

5.3.- 22@Barcelona – Economic Transformation

MEDIA IA Entrepreneurship Services for companies Internationalization Community of professionals

Cluster strategies Transversal programs

Relation between clusters Marketing ENERGY ERGY MEDTEC TECH ICT DESI SIGN GN Clusters policy

5.3.- 22@Barcelona – Economic Transformation

Technological centers

22@Ba Barcel rcelona na: : Cluste sters rs & activi iviti ties es

Companies Institutions Universities Incubators Residences Other services Specific spaces Dissemination spaces Entrepreneurs

Universities Incubators Institutions Specifics spaces Technological centers Residences Dissemination Companies UPF, UB, UOC Barcelona Activa - Almogàvers RNE, Barcelona TV Audiovisual Production Centre (PBM) Barcelona Media-Innovation Centre Melon District / Ciutadella Media Factory MediaPro, Lavinia, Cromosoma

5.3.- 22@Barcelona – Economic Transformation

22@Ba Barcel rcelona na: : Media a Cluste ster

Universities Incubators Institutions Specifics spaces Technological centers Residences Dissemination Companies UB, UPC Barcelona Activa - Glòries Mobile World Capital, GSMA, AENOR Interface building, Media-TIC building BDigital Tech Centre Melon District Cibernarium T-Systems, Indra, Telefónica

5.3.- 22@Barcelona – Economic Transformation

22@Ba Barcel rcelona na: : IT IT Cluste ster

Universities Institutions Specifics spaces Technological centers Residences Dissemination Companies UPC b_TEC Incubator ITER, Fusion for Energy Campus Offices IREC b_TEC Residence Campus services Endesa, Alstom Wind, Agbar Incubators

5.3.- 22@Barcelona – Economic Transformation

22@Ba Barcel rcelona na: : Clean Energy gy Cluste ster

Universities Institutions Specifics spaces Research centers Residences Dissemination Companies UPF, Official Nursing College Barcelona Activa - Almogavers CatSalut, Blood Bank, BIOCAT PRBB IMIM, CRG, CMRB, Nido Biomedical Research Park Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine Incubators

5.3.- 22@Barcelona – Economic Transformation

22@Ba Barcel rcelona na: : Health th Cluste ster

Universities Institutions Specifics spaces Technological centers Residences Dissemination Companies BAU-UVic, UPC, IAAC Hub Design BCD Palo Alto, PBM, Hub Design KIM BCN Melon District / Ciutadella Hub Design G-Star Raw, ADD, Node, Estudi Arola, Morera Design, Bassat Ogilvy Incubators

5.3.- 22@Barcelona – Economic Transformation

22@Ba Barcel rcelona na: : Design gn Cluster ter

5.3.- 22@Barcelona – Economic Transformation

Economi

• mic

c Transfo nsformati rmation

• n

Jobs in 22@Barcelona

Employees of companies already located or in process to be installed

93. 3.000 000

Companie ies s located in the district

Companies already located or in process to be installed

8.223 223 10. 0.300 300 M €

Tota tal l Turno rnove ver r (Annual) l)

5.3.- 22@Barcelona – Economic Transformation

Investme estment nt and Taxes es

Total l Inv nvesment nt (Accu

cumula late ted)

Investment in Buildings 1.787,6 M€ 2.772,4 M€ Investment in Infrastructures 192,3 M€ Investment in Land 793,4 M€ 27,1 M€ Tax Planning permission(2012) 6,7 M€ Permanent Local Taxes (2012) 20,4 M€ Total l Loc Local al Taxes es (2012 012)

5.4.- 22@Barcelona – Social Transformation

22@ Space of Personal Relation 22@Talent Increase of the belonging feeling Creation of the community 22@ Pride to work/live in 22@

• International Community: IN22@
• Access to education
• Relationship spaces
• Networking: 22@Update Breakfas

fast,…

• 22@Voluntar

ariat

• 22@CreaTalent
• 22@Digital District
• Actions of direct communication
• 22@Staying in company

For the professionals For the neighbours

5.4.- 22@Barcelona – Social Transformation

Old Factories as Public Space for Art, Culture and Technology creation. www.hangar.org www.laescocesa.org

Can Ricart Can Ricart La Escocesa La Escocesa

22@ Cultural Factories

5.4.- 22@Barcelona – Social Transformation

Access to personal and collaborative manufacturing using digital technologies www.fablabbcn.org www.fab10.org

FABLABS

DEVELOPING A DISTRICT OF INNOVATION: THE CASE OF 22@BARCELONA

Josep M. Pique

jmpique@TechnovaBarcelona.org