Taking Your Club to the Next Level 1.Best Practices 2.Club Funds - PowerPoint PPT Presentation

Taking Your Club to the Next Level

1.Best Practices 2.Club Funds 3.Succession Planning

BEST PRACTICES 1. What is the process for planning a successful event? 2. Strategies for increasing attendance at your events – Case Study: NU Club of Burlington 2016 Student Sendoff 3. Turning one-time event attendees into active club members 4. Ideas for new unique, creative events – Case Study: NU Club of El Paso Day at the Races

PROCESS FOR PLANNING A SUCCESSFUL EVENT 1. Determine what type of event you would like to host and begin solidifying details 2. Send event details to Heather 2 months in advance 3. Heather will begin event promotion (emails, social media) 6 weeks in advance of the event 4. Submit your sign-in sheets as soon as possible following the event

INCREASING EVENT ATTENDANCE 1. Personal phone invitations & text messages 2. Social media promotion i. Club Facebook group ii. Alumni Facebook page iii. Post on personal Facebook page iv. For networking events, LinkedIn 3. Get a core group of people to pre-register 4. Ensure up-to-date contact information is on file for club members

CASE STUDY

CREATING REPEAT CUSTOMERS 1. Post-event surveys 2. Follow-up emails 3. Regular club communication 4. Involve club members

IDEAS FOR NEW EVENTS Networkin rking Spor ports Speed networking Super Bowl watch party Business card social Stanley Cup watch party Soci cial al Industry-specific networking event Norwich watch party Yappy hour Presentation by an industry expert Book club Norwich tailgate party Roundtable discussion Cooking class Kentucky Derby watch party Scavenger hunt Motivational speaker Game or casino night Lunch & learn Restaurant week Hol olida days Comedy show Valentine’s Day social Fitn tness ss Wine tasting Mardi Gras party Brewery tour Group fitness meet up St. Patrick’s Day party Running/walking/hiking group Chinese New Year party Form a team in an adult co-ed sports league Cinco de Mayo party Dance lessons Founder’s Day – August 6, 1819 http://www.topeventsusa.com/top-USA-state-events.html

CASE STUDY

CLUB FUNDS 1. Registration 2. Reimbursements and payments for event expenses 3. Clubs underwriting

REGISTRATION 1. Online registration and credit card payments are now the norm i. Online registration and registration fee collection will automatically be set up for your events unless you advise otherwise 2. In addition to the registration page, a “Who’s Coming” page will be available from the event page

PAYMENT After registration money is collected, there are several ways it can be paid out to you i. NU pays your vendor directly ii. Club pays for expenses and submits receipts for reimbursement iii. NU collects registration but no payment; club collects payment at the event

UNDERWRITING Underwriting is available to clubs to support qualified club expenses Br Bron onze Silv ilver Gold old Num umber er of Signatur ure e 1 2 3 Even ents* s** Num umber er of Other er 1 1 3 Ev Events Eligib Elig ible le f for N or NU No Yes Yes Unde derwriting? ng? Maximu mum Amo m Amount of f $0 $250 $500 NU NU U Unde derwriting * ng * Examples of Signature Events: Networking social, Student sendoff, Young alumni event, New graduate reception, Annual meeting, or a Service event

SUCCESSION PLANNING To ensure your club is sustainable, develop a succession plan i. This increases the availability of experienced and capable volunteers who are prepared to assume leadership roles as they become available ii. Consider incorporating younger alumni into your club’s succession plan

CASE STUDIES NU Club of Arizona 3 co-officers NU Club of San Antonio Adviser, President, Treasurer

QUESTIONS?