Taking Your Club to the Next Level 1.Best Practices 2.Club Funds - - PowerPoint PPT Presentation

Taking Your Club to the Next Level

1.Best Practices 2.Club Funds 3.Succession Planning

• 1. What is the process for planning a successful event?
• 2. Strategies for increasing attendance at your events

– Case Study: NU Club of Burlington 2016 Student Sendoff

• 3. Turning one-time event attendees into active club members
• 4. Ideas for new unique, creative events

–

Case Study: NU Club of El Paso Day at the Races

BEST PRACTICES

• 1. Determine what type of event you would like to host and begin

solidifying details

• 2. Send event details to Heather 2 months in advance
• 3. Heather will begin event promotion (emails, social media) 6

weeks in advance of the event

• 4. Submit your sign-in sheets as soon as possible following the event

PROCESS FOR PLANNING A SUCCESSFUL EVENT

• 1. Personal phone invitations & text messages
• 2. Social media promotion

i. Club Facebook group ii. Alumni Facebook page

• iii. Post on personal Facebook page
• iv. For networking events, LinkedIn
• 3. Get a core group of people to pre-register
• 4. Ensure up-to-date contact information is on file for club members

INCREASING EVENT ATTENDANCE

CASE STUDY

• 1. Post-event surveys
• 2. Follow-up emails
• 3. Regular club communication
• 4. Involve club members

CREATING REPEAT CUSTOMERS

IDEAS FOR NEW EVENTS

Networkin rking

Speed networking Business card social Industry-specific networking event Presentation by an industry expert Roundtable discussion Motivational speaker Lunch & learn

Fitn tness ss

Group fitness meet up Running/walking/hiking group Form a team in an adult co-ed sports league Dance lessons

Soci cial al

Yappy hour Book club Cooking class Scavenger hunt Game or casino night Restaurant week Comedy show Wine tasting Brewery tour

Spor ports

Super Bowl watch party Stanley Cup watch party Norwich watch party Norwich tailgate party Kentucky Derby watch party

Hol

• lida

days

Valentine’s Day social Mardi Gras party

• St. Patrick’s Day party

Chinese New Year party Cinco de Mayo party Founder’s Day – August 6, 1819 http://www.topeventsusa.com/top-USA-state-events.html

CASE STUDY

• 1. Registration
• 2. Reimbursements and payments for event expenses
• 3. Clubs underwriting

CLUB FUNDS

• 1. Online registration and credit card payments are now the norm

i. Online registration and registration fee collection will automatically be set up for your events unless you advise otherwise

• 2. In addition to the registration page, a “Who’s Coming” page will

be available from the event page

REGISTRATION

After registration money is collected, there are several ways it can be paid out to you

• i. NU pays your vendor directly
• ii. Club pays for expenses and submits receipts for reimbursement
• iii. NU collects registration but no payment; club collects payment

at the event

PAYMENT

Underwriting is available to clubs to support qualified club expenses Examples of Signature Events: Networking social, Student sendoff, Young alumni event, New graduate reception, Annual meeting, or a Service event

UNDERWRITING

Br Bron

• nze

Silv ilver Gold

• ld

Num umber er of Signatur ure e Even ents* s** 1 2 3 Num umber er of Other er Ev Events 1 1 3 Elig Eligib ible le f for N

• r NU

Unde derwriting? ng? No Yes Yes Maximu mum Amo m Amount of f NU NU U Unde derwriting * ng * $0 $250 $500

To ensure your club is sustainable, develop a succession plan

• i. This increases the availability of experienced and capable

volunteers who are prepared to assume leadership roles as they become available

• ii. Consider incorporating younger alumni into your club’s succession

plan

SUCCESSION PLANNING

CASE STUDIES

NU Club of Arizona

3 co-officers Adviser, President, Treasurer

NU Club of San Antonio

QUESTIONS?