TYROL SKI & MOUNTAIN CLUB Plan B BE HERE IN THE FUTURE PLAN B - - PowerPoint PPT Presentation

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Nov 05, 2022 49 likes •201 views

TYROL SKI & MOUNTAIN CLUB Plan B BE HERE IN THE FUTURE PLAN B TO BE HERE IN THE FUTURE! Restructure membership to: Retain existing members Re-engage former members Recruit new members This presentation will deal Peter

SLIDE 1

TYROL SKI & MOUNTAIN CLUB

Plan B – BE HERE IN THE FUTURE

SLIDE 2

PLAN B – TO BE HERE IN THE FUTURE!

Restructure membership to:

Retain existing members Re-engage former members Recruit new members

This presentation will deal with the following:

New membership categories Advance booking privileges New membership options

5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 2

Peter Drucker

SLIDE 3

WHY PLAN BE?

Plan A: Unsuccessful - $5,000 is too much for some members

Many members support the plan But it reduced membership by more than 50%. Without members we may lose the Lodge.

We must recruit new members

To optimize use of the club. To achieve financial operating sustainability To buy the 2/5th back from the Limited Partnership. To have funds needed to upgrade and renovate the lodge

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SLIDE 4

PROPOSED MEMBERSHIP CATEGORIES

1. Peak Use (Regular Membership)
2. Off Peak Use (Off Peak, Out of Town & Trial Memberships)

The categories above include the following options:

Spouses in the same category Intermediates (25-30) Organizational/corporate

Former Legacy Memberships Retained:

Honorary, Legendary, & Social

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SLIDE 5

PROPOSED MEMBERSHIP STRUCTURE

5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 5

Membership New Members Only

(Initiation Fee)

Existing Members (Levy) Annual Fee 2018/19 Number of STAYS Annually Number of Peak STAYS

(generally weekend &

holiday bookings)

Number of Advance Peak STAY Bookings

(After Premium Bookings)

Peak Use NEW - Regular members may purchase Premium Advance Peak Stay/bookings @ $2500 for 4 annually, expire in 5 years.

Regular $5,000 $5,000 $250 Unlimited Unlimited Unlimited

Off Peak Off – Peak - NEW $2500 $2,500 $250 Unlimited

10 days in advance only No

Out of Town - NEW $1250 $1250 $250 2 per year

10 days in advance only Only with min. 4 night STAY

Trial – 1 year NEW $625

$250

Unlimited

10 days in advance only No

Legacy Honorary

Unlimited

Unlimited Unlimited

Legendary

$1,250

$125 Unlimited

10 days in advance only No

Social

$500

$125 3 per year

10 days in advance only No

SLIDE 6

DEFINITIONS

STAY/BOOKINGS: 1-7 nights PEAK DAY: Established annually by the BOD in the PEAK DAYS CALENDAR PEAK STAY: a STAY that includes at least 1 but not limited to 1 PEAK DAY HOLIDAY PEAK STAY: Christmas and New Years 2-week Holiday period 1-3 nights OFF-PEAK STAY: Any STAY that does not include a PEAK DAY 10 DAY PRIOR PEAK STAY: may be booked 10 days in advance by any member STAND-BY STAY: Any member can book any rooms that remain available, within 48 hours in advance of their stay, for themselves or for their guests without restrictions.

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SLIDE 7

TYROL LODGE PEAK DAYS CALENDAR

2019/2020 TYROL LODGE PEAK DAYS CALENDAR Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat 1 2 3 4 1 30 1 2 3 4 5 6 5 6 7 8 9 10 11 2 3 4 5 6 7 8 7 8 9 10 11 12 13 12 13 14 15 16 17 18 9 10 11 12 13 14 15 14 15 16 17 18 19 20 19 20 21 22 23 24 25 16 17 18 19 20 21 22 21 22 23 24 25 26 27 26 27 28 29 30 31 23 24 25 26 27 28 29 28 29 30 31 1 2 3 1 2 3 4 5 6 7 1 2 3 4 5 4 5 6 7 8 9 10 8 9 10 11 12 13 14 6 7 8 9 10 11 12 11 12 13 14 15 16 17 15 16 17 18 19 20 21 13 14 15 16 17 18 19 18 19 20 21 22 23 24 22 23 24 25 26 27 28 20 21 22 23 24 25 26 25 26 27 28 29 30 31 29 30 27 28 29 30 31 Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat 1 2 1 2 3 4 5 6 7 1 2 3 4 3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11 10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18 17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25 24 25 26 27 28 29 30 29 30 31 26 27 28 29 30 31 1 1 2 3 4 5 6 7 1 2 3 4 2 3 4 5 6 7 8 8 9 10 11 12 13 14 5 6 7 8 9 10 11 9 10 11 12 13 14 15 15 16 17 18 19 20 21 12 13 14 15 16 17 18 16 17 18 19 20 21 22 22 23 24 25 26 27 28 19 20 21 22 23 24 25 23 24 25 26 27 28 29 29 30 31 26 27 28 29 30 Winter PEAK Days Summer PEAK DAYS

Summer Winter

Nov-19 Dec-19 Jan-20 20-Feb 20-Mar 20-Apr May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 7 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE"

SLIDE 8

WHAT DOES THIS MEAN TO ME?

Active member of the Lodge for less than 25 years… You choose one of 2 memberships:

1. Regular - $5000/$250.

Unlimited Peak Stays/bookings. Unlimited Regular Advance bookings. Premium Advance bookings available at additional cost.

2. Off Peak - $2500 /$250

Unlimited Off-Peak Stays. 10 days in advance only for Peak Stays. No Premium Advance bookings available.

8 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE"

SLIDE 9

HOW DO ADVANCE BOOKINGS WORK?

Premium Advance Bookings:

Any Regular member may purchase one

r more groups of 4 Premium Advance

bookings/year @ $2,500. Valid for a 5 year period then expire. Premium Bookings will be awarded by lottery Oct 1 and then 1st come 1st served.

Regular Advance Bookings:

Available to any Regular member including those with Premium Advance booking privileges. Bookings will be awarded by lottery

n Nov 1 after Premium Advance

bookings have been confirmed. All subsequent bookings on a 1st come 1st served basis.

5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE" 9

All advance stays must be paid for in full in advance and are non-refundable unless cancelled

ne month in advance or rebooked by another member. Refunds will be room credits not cash.

SLIDE 10

IS THIS BOOKING COMPLEXITY NECESSARY?

At this time – NO… In the future… YES!

Right Now:

Book whenever you want. Advance bookings unnecessary.

In the Future:

Many more members will compete for available times. Existing members need a MEANS to PROTECT ACCESS to PEAK TIMES.

Also, options are needed:

To recruit new members. To increase use of lodge especially through the week/in the off season.

10 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE"

SLIDE 11

OTHER OFF PEAK MEMBERSHIPS:

Out of Town:

Encourages friends and extended family to join as members and build memories and traditions. Primary residence is more than 5 hours travel from the club. Maximum 2 STAYS/bookings per year. Must stay a minimum of 4 days to book more than 10 days in advance.

Trial:

Offers potential members a chance to try membership. Expires after 1 year. Entrance fee paid applies when they upgrade. Upgrade to any category by paying the difference in initiation fee.

11 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE"

SLIDE 12

OTHER MEMBERSHIP OPTIONS:

Spousal:

Spouse joins at 50% of the Initiation Fee/Levy of their spouses category. May purchase Premium Advance bookings if spouse is a Regular member.

Intermediate:

Individual aged 25 – 30 joins at reduced rate in whatever their category. May purchase Premium Advance bookings if they join as Regular member.

Corporate/Organizational:

Club/organization nominates individuals as members; they may change annually. Membership expires after 10 years. May purchase Premium Advance bookings if nominee is a regular member.

All members pay the same annual dues as everyone else.

12 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE"

SLIDE 13

WE WANT TO SERVE THE MEMBERS

As Club Members we need:

To provide the Board with a flexible framework to enable implementation of this proposal. A general set of rules and reasonable expectations that our needs will usually be met. The ability to confirm stays for the season in advance to plan family activities. To grow our Club’s membership - our club has to have broad appeal.

This proposal is not perfect but:

Your club needs to move forward – what we have been doing is not working. Your club needs your support – a final proposal will be approved at the SGM. Your club needs to recruit many new members – invite friends and family to join. Your club needs to achieve financially sustainably in three to five years.

13 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE"

SLIDE 14

WHY ARE WE DOING THIS?

Plan BE:

BE sure we are not forced to sell the Lodge To continue the Tyrol legacy with our families and friends.

BE here in the future. Thank you for your support.

14 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE"

SLIDE 15

FREQUENTLY ASKED QUESTIONS

Why does a Peak User pay the same annual dues as an Off Peak User? Dues cover the fixed cost of operations regardless of our level of use.

Members are paying for their additional “PEAK USE” as a Regular member through a higher initiation fee. There is also an opportunity to pay for Premium Advance bookings. This is a significant cost to ensure their prime time access that is: Required for families with school kids and 9-5 weekdays work schedules. Needed when members lack flexibility with day of week/time of year time off

You choose – personalize your access to meet your own requirements.

All standard members may book unlimited peak stays anytime after Premium Bookings have been confirmed. Non-peak can book peak stays 10 days in advance only.

15 5/30/2019 TYROL SKI AND MOUNTAIN CLUB - PLAN "BE"

TYROL SKI & MOUNTAIN CLUB

PLAN B – TO BE HERE IN THE FUTURE!

­Retain existing members ­Re-engage former members ­Recruit new members

­New membership categories ­Advance booking privileges ­New membership options

WHY PLAN BE?

Plan A: Unsuccessful - $5,000 is too much for some members

We must recruit new members

PROPOSED MEMBERSHIP CATEGORIES

The categories above include the following options:

­ Spouses in the same category ­ Intermediates (25-30) ­ Organizational/corporate

Former Legacy Memberships Retained:

­ Honorary, Legendary, & Social

PROPOSED MEMBERSHIP STRUCTURE

DEFINITIONS

TYROL LODGE PEAK DAYS CALENDAR

WHAT DOES THIS MEAN TO ME?

Active member of the Lodge for less than 25 years… You choose one of 2 memberships:

HOW DO ADVANCE BOOKINGS WORK?

Premium Advance Bookings:

Regular Advance Bookings:

IS THIS BOOKING COMPLEXITY NECESSARY?

At this time – NO… In the future… YES!

Right Now:

­Book whenever you want. ­Advance bookings unnecessary.

In the Future:

­Many more members will compete for available times. ­Existing members need a MEANS to PROTECT ACCESS to PEAK TIMES.

Also, options are needed:

­To recruit new members. ­To increase use of lodge especially through the week/in the off season.

OTHER OFF PEAK MEMBERSHIPS:

Out of Town:

Trial:

OTHER MEMBERSHIP OPTIONS:

Spousal:

Intermediate:

Corporate/Organizational:

WE WANT TO SERVE THE MEMBERS

As Club Members we need:

This proposal is not perfect but:

WHY ARE WE DOING THIS?

Plan BE:

­BE sure we are not forced to sell the Lodge ­To continue the Tyrol legacy with our families and friends.

BE here in the future. Thank you for your support.

FREQUENTLY ASKED QUESTIONS

Why does a Peak User pay the same annual dues as an Off Peak User? Dues cover the fixed cost of operations regardless of our level of use.

You choose – personalize your access to meet your own requirements.

Retain existing members Re-engage former members Recruit new members

New membership categories Advance booking privileges New membership options

Spouses in the same category Intermediates (25-30) Organizational/corporate

Honorary, Legendary, & Social

Book whenever you want. Advance bookings unnecessary.

Many more members will compete for available times. Existing members need a MEANS to PROTECT ACCESS to PEAK TIMES.

To recruit new members. To increase use of lodge especially through the week/in the off season.

BE sure we are not forced to sell the Lodge To continue the Tyrol legacy with our families and friends.