Step by Step Overview Stage 2 Stage 1 Data Analysis Test - - PowerPoint PPT Presentation

Step by Step Overview

Stage 1

• Test Product Selection
• Listing Creation
• Sponsored Ads

Stage 2

• Data Analysis
• Listing Optimization
• Traffic Problem or Conversion Problem?
• Sessions Data
• PPI Calculator

Check Mobile

Product Selection

“basketball youth training”

ß Bundling Tip

Search Term:

“ sports vest kids ”

“ athletic training equipment ”

Additional Search Potential

Test Product Bundle →

Cost: $29.99

Product Creation Template

• Available on the PPI resources page

provenperformanceinventory.com/resources

• Secure way to save listing information

Anchor Search Terms Solar Paper Lantern (KI) Backyard Party Lights (Intuition) Solar decorative lights (KI) Other search terms Paper lanterns Outdoor lights Solar LED lights Party supplies Backyard Lights› Patio lights Product Name Solar Decorative Lights - (3) Solar Paper Lanterns Backyard Party Lights and (1) Outdoor Waterproof Solar Powered LED String Fairy Lights Set Brand Name Kohree Price $49.99 Sale Price $39.99

UPC Add UPC Key Product Features Includes: (3) Solar Paper Lanterns and (1) Set of Waterproof Solar Powered String Light Each of the 3 Solar Lanterns produces Light for 4-6 Hours When Fully Charged The Solar Powered String Fairy Lights Stretches 20 Feet in Length (120 LED bulbs) The String Lights emit light for up to 10 Hours on a Full Charge Both Lantern and String lights take 6-8 Hours of Direct Light to Reach Full Charge. Product Description This Solar Powered Light Set is perfect for outdoor parties and events. Charge the Lights in the sunlight during the day and enjoy the calm relaxing solar powered lighting with family and friends in the evening. Eco-friendly solar powered lights save you time and money by skipping on the single use batteries! Easy to use and Easy to install anywhere! Search Terms Come back to this VERY IMPORTANT (Fill all 5000 characters) 1. Field 1 2. Field 2 3. Field 3 4. Field 4 5. Field 5

Create Your Sponsored Ad

Good Data

“Bad” Data

Conversion v. Traffic Problem

• Traffic Problem: low level of impressions/sessions
• Conversion problem: High level impressions/sessions but low level of sales
• View sessions report for a more in depth look into traffic and conversions

Sessions Data

Sessions Data - Traffic Problem

Sessions Data - Conversion Problem

Ways to Improve Traffic & Conversions

• Improve traffic
• Find more search terms to run
• Main image
• Improve conversion rate:
• Price (too high or too low)
• Improve listing (photo, key features, description)
• Find a more relevant product

Listing Optimization

Product Name Optimized Product Name

• Edit your title to highlight “golden” search terms
• Optimize your photos to your search terms (can outsource photos using services such as Fiverr
• Edit listing description and key product features to highlight terms
• Make sure all 5000 characters in your backend search terms are utilized

PPI Calculator

• Available on PPI resources page
• Estimated forecast of projected gross profit relative to each search term
• Great to use before sourcing your product
• Provides estimated sales forecast
• View template
• View Video

Q & A