The e 6th h C oncern for innovation “The Crafting” - Ca Case se st study dy on on Le Letterbox terbox De Desi sign fo for In Indi dia a Pos ost t ‟ Part rt II III DE 402 “Introduction to Design ‟ Case Studies
First st prototype ototype of of let etter ter box ox
Th The valleys eys of f death th fo for produ oduct ct innov nnovation ation MOCK UP WORKING PILOT PRODUCTION FINAL PROTOTYPE PRODUCTION Product Development Manufacturer Design Prototyping Product Mass Planning Manufacturing User Testing User Testing Detail Design, Soft Tooling, 3d Printing, Design Thinking, Prototype Design Small Vendors, Small Manufacturers, Large Scale Tooling, Jigs, Manufacturer Fixtures s
Or Orde der r fo for 20 numb mbers ers
De Desi sign Mo Mock k up
Mo Modu dular lar de desi sign ‟ Prototype ototype -Ha Hand nd Ma Made de
TOU OUGH GH CO COMP MPOS OSITE ITE TOP OP
EASE SE OF OF POS OSTING ING
First Product Launch Square shape with beak shaped square head
IN INNOVAT OVATIV IVE E SHA HAPE PE
Strong ong and d Du Durabl rable e
Production oduction of of 200 Numb mbers ers
Th The valleys eys of f death th fo for produ oduct ct innov nnovation ation MOCK UP WORKING PILOT PRODUCTION FINAL PROTOTYPE PRODUCTION Product Development Manufacturer Design Prototyping Product Mass Planning Manufacturing User Testing User Testing Detail Design, Soft Tooling, 3d Printing, Design Thinking, Prototype Design Small Vendors, Small Manufacturers, Large Scale Tooling, Jigs, Manufacturer Fixtures s
Or Orde der r fo for 200 numb mbers ers
Vacuu cuum m Therm ermo o fo formi ming ng
Ge Geloy oy Sheet eet ma manuf ufacturing acturing
Therm ermoform oforming ing in parts rts
Co Comp mposit osite e t to o Therm ermoform oformin ing g
Pilot ot Production oduction CN CNC TU C TURRET RET PUNCH CH MAN ANUFACTURE FACTURE
CN CNC La C Lase ser Cu Cutting ting ma machine hine
CN CNC LA C LASER ER CU CUT fo for low ow quantit ntity production oduction
CN CNC BE C BENDIN DING G f for or h high igh qualit ality y
CO COLL LLABORATIVE BORATIVE I INNOVATION OVATION • Matt finish sh Stainles less Steel from rom Jinda dal l Stainle less ss Ltd. • GELOY OY Engineer ineerin ing g Plastic ic from om GE Plastics ics • Rust Proof of Locks ks from om Godrej ej • CNC Manufact factur urin ing g from om Jinda dal l Archite chitect cture ure Ltd. • Adhesives ves from om Huntsman man for or bonding ing thermof ofor ormed d parts of Top • Anchor or Bolts from om HILTI TI for bolting ing the box to concre crete e floors oors
Pilot ot Production oduction and d imp mpleme lementatio ntation n of of 200 nos os Le Lette terboxes rboxes
Peo eople ple Ce Center ered ed de desi sign fr from om ide denti tification fication poi oint t of of vi view ew
Us User er fe feed ed back k 1. 1. Large rge number er of of users s not ot able e to to r recog ognize nize th the lett tter box ox in rural ral areas as 2. 2. Lon ong sta tanding ding imag age e of of red col olou our r as Pos ost t of office ice red cou ould not ot be shaken ken up 3. Sta 3. tainl inless ess ste teel con onfused used with th dust t bins ns in city ty areas. as.
Mi Ministr stry y of of Pos osts s and d Tel eleg egraph raphs 1. 1. Member r board rd decisi sion on not to change ge the round nd shape 2. 2. Redesign ign with same moder manufa fact cturing uring but keep the shape same 3. 3. All others s feature ure were well appreciat ciated d
Th The valleys eys of f death th fo for produ oduct ct innov nnovation ation MOCK UP WORKING PILOT PRODUCTION FINAL PROTOTYPE PRODUCTION Product Development Manufacturer Design Prototyping Product Mass Planning Manufacturing User Testing User Testing Detail Design, Soft Tooling, 3d Printing, Design Thinking, Prototype Design Small Vendors, Small Manufacturers, Large Scale Tooling, Jigs, Manufacturer Fixtures s
Mo Modi dified fied de desi sign n ke keep epin ing g traditional aditional loo ook k in mi mind d ‟ sm small sc scale le mo mock k up
Fee eedback dback from om Indian dian pos ost of officers ers „ Ad Adamant ant on a fu full l round nd sh shape pe „ Perception ception ingrained rained in pe people ple
CAD M Mod odel ellin ling g
CAD M Mod odel el
Hand nd Pr Prot otot otyp yping ing -
Prot Pr otot otyp ype e „ No fe feedback dback fr from Post st „ New de desi sign gn was s not t pe perce ceived ived „ More e expe pensiv nsive e th than earlier lier de desi sign gn „ Ad Advant ntage age not t pe perce ceived ived
The e va valley ey of of de death th aft fter er Pilot ot production oduction MOCK UP WORKING PILOT PRODUCTION FINAL PROTOTYPE PRODUCTION Product Development Manufacturer Design Prototyping Product Mass Planning Manufacturing User Testing User Testing Detail Design, Soft Tooling, 3d Printing, Design Thinking, Prototype Design Small Vendors, Small Manufacturers, Large Scale Tooling, Jigs, Manufacturer Fixtures s
Easl sly y Re Recog ognizable izable ‟ use ser fe feed edback ack
Ch Change ge of of Sec ecretary retary and d Me Memb mbers ers
De Deep ep Dr Drawn awn st stee eel top op
New Post st Bo Box inaug augurat rated ed by Sh Shri Vi Vina nay y Sh Sheel el Oberoi, roi, Se Secr cret etary, ary, MHRD, D, Govt. t. of In f Indi dia
Acc ccepted epted by In India dia Pos ost „ Budget geted ed for or depl ploy oyment ment in next t financial nancial year r „ Member er boa oard rd approval oval pending ing „ Now ow a De Desig ign n innova ovatio tion n centr tre e II IITB proj oject ect „ Pilot ot deploy oyment ment in Mumbai bai for or 10 no' o's.
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