st study dy on on Le Letterbox terbox De Desi sign fo for In - - PowerPoint PPT Presentation

The e 6th h Concern for innovation “The Crafting” - Ca Case se st study dy on

• n Le

Letterbox terbox De Desi sign fo for In Indi dia a Pos

• st

t ‟ Part rt II III

DE 402 “Introduction to Design ‟ Case Studies

First st prototype

• totype of
• f let

etter ter box

• x

Th The valleys eys of f death th fo for produ

• duct

ct innov nnovation ation

Design Prototyping Product Planning Mass Manufacturing

Detail Design, Soft Tooling, 3d Printing, Design Thinking, Prototype Design Small Vendors, Small Manufacturers, Tooling, Jigs, Fixtures

WORKING PROTOTYPE MOCK UP PILOT PRODUCTION FINAL PRODUCTION

Large Scale Manufacturer s Manufacturer User Testing User Testing Product Development

Or Orde der r fo for 20 numb mbers ers

De Desi sign Mo Mock k up

Mo Modu dular lar de desi sign ‟ Prototype

• totype
• Ha

Hand nd Ma Made de

TOU OUGH GH CO COMP MPOS OSITE ITE TOP OP

EASE SE OF OF POS OSTING ING

First Product Launch Square shape with beak shaped square head

IN INNOVAT OVATIV IVE E SHA HAPE PE

Strong

• ng and

d Du Durabl rable e

Production

• duction of
• f 200 Numb

mbers ers

Design Prototyping Product Planning Mass Manufacturing

Detail Design, Soft Tooling, 3d Printing, Design Thinking, Prototype Design Small Vendors, Small Manufacturers, Tooling, Jigs, Fixtures

WORKING PROTOTYPE MOCK UP PILOT PRODUCTION FINAL PRODUCTION

Large Scale Manufacturer s Manufacturer User Testing User Testing Product Development

Th The valleys eys of f death th fo for produ

• duct

ct innov nnovation ation

Or Orde der r fo for 200 numb mbers ers

Vacuu cuum m Therm ermo

• fo

formi ming ng

Ge Geloy

• y Sheet

eet ma manuf ufacturing acturing

Therm ermoform

• forming

ing in parts rts

Co Comp mposit

• site

e t to

• Therm

ermoform

• formin

ing g

Pilot

• t Production
• duction

CN CNC TU C TURRET RET PUNCH CH MAN ANUFACTURE FACTURE

CN CNC La C Lase ser Cu Cutting ting ma machine hine

CN CNC LA C LASER ER CU CUT fo for low

• w quantit

ntity production

• duction

CN CNC BE C BENDIN DING G f for

• r h

high igh qualit ality y

CO COLL LLABORATIVE BORATIVE I INNOVATION OVATION

• Matt finish

sh Stainles less Steel from rom Jinda dal l Stainle less ss Ltd.

• GELOY

OY Engineer ineerin ing g Plastic ic from

• m GE Plastics

ics

• Rust Proof
• f Locks

ks from

• m Godrej

ej

• CNC Manufact

factur urin ing g from

• m Jinda

dal l Archite chitect cture ure Ltd.

• Adhesives

ves from

• m Huntsman

man for

• r bonding

ing thermof

• for
• rmed

d parts of Top

• Anchor
• r Bolts from
• m HILTI

TI for bolting ing the box to concre crete e floors

• ors

Pilot

• t Production
• duction and

d imp mpleme lementatio ntation n of

• f 200 nos
• s Le

Lette terboxes rboxes

Peo eople ple Ce Center ered ed de desi sign fr from

• m ide

denti tification fication poi

• int

t of

• f vi

view ew

Us User er fe feed ed back k

1.

• 1. Large

rge number er of

• f users

s not

• t able

e to to r recog

• gnize

nize th the lett tter box

• x in rural

ral areas as 2.

• 2. Lon
• ng sta

tanding ding imag age e of

• f red col
• lou
• ur

r as Pos

• st

t of

• ffice

ice red cou

• uld not
• t be shaken

ken up 3.

• 3. Sta

tainl inless ess ste teel con

• nfused

used with th dust t bins ns in city ty areas. as.

Mi Ministr stry y of

• f Pos
• sts

s and d Tel eleg egraph raphs

1. 1. Member r board rd decisi sion

• n not to change

ge the round nd shape 2. 2. Redesign ign with same moder manufa fact cturing uring but keep the shape same 3. 3. All others s feature ure were well appreciat ciated d

Design Prototyping Product Planning Mass Manufacturing

Detail Design, Soft Tooling, 3d Printing, Design Thinking, Prototype Design Small Vendors, Small Manufacturers, Tooling, Jigs, Fixtures

WORKING PROTOTYPE MOCK UP PILOT PRODUCTION FINAL PRODUCTION

Large Scale Manufacturer s Manufacturer User Testing User Testing Product Development

Th The valleys eys of f death th fo for produ

• duct

ct innov nnovation ation

Mo Modi dified fied de desi sign n ke keep epin ing g traditional aditional loo

• ok

k in mi mind d ‟ sm small sc scale le mo mock k up

Fee eedback dback from

• m Indian

dian pos

• st of
• fficers

ers

„ Ad Adamant ant on a fu full l round nd sh shape pe „ Perception ception ingrained rained in pe people ple

CAD M Mod

• del

ellin ling g

CAD M Mod

• del

el

Hand nd Pr Prot

• tot
• typ

yping ing -

Pr Prot

• tot
• typ

ype e

„ No fe feedback dback fr from Post st „ New de desi sign gn was s not t pe perce ceived ived „ More e expe pensiv nsive e th than earlier lier de desi sign gn „ Ad Advant ntage age not t pe perce ceived ived

The e va valley ey of

• f de

death th aft fter er Pilot

• t production
• duction

Design Prototyping Product Planning Mass Manufacturing

Detail Design, Soft Tooling, 3d Printing, Design Thinking, Prototype Design Small Vendors, Small Manufacturers, Tooling, Jigs, Fixtures

WORKING PROTOTYPE MOCK UP PILOT PRODUCTION FINAL PRODUCTION

Large Scale Manufacturer s Manufacturer User Testing User Testing Product Development

Easl sly y Re Recog

• gnizable

izable ‟ use ser fe feed edback ack

Ch Change ge of

• f Sec

ecretary retary and d Me Memb mbers ers

De Deep ep Dr Drawn awn st stee eel top

• p

New Post st Bo Box inaug augurat rated ed by Sh Shri Vi Vina nay y Sh Sheel el Oberoi, roi, Se Secr cret etary, ary, MHRD, D, Govt.

• t. of In

f Indi dia

Acc ccepted epted by In India dia Pos

• st

„ Budget geted ed for

• r depl

ploy

• yment

ment in next t financial nancial year r „ Member er boa

• ard

rd approval

• val pending

ing „ Now

• w a De

Desig ign n innova

• vatio

tion n centr tre e II IITB proj

• ject

ect „ Pilot

• t deploy
• yment

ment in Mumbai bai for

• r 10 no'
• 's.