Partnering a vision EXCELLENCE IN EDUCA TION Greycells Education - - PowerPoint PPT Presentation

Partnering a vision

EXCELLENCE IN EDUCA TION

Greycells Education Limited :Credibility Presentation

Greycells Education Limited is one of India’s leading vocational education companies offering courses since the last 16 years. Greycells Education is listed on the Bombay Stock Exchange Greycells Education is the parent company for the following education brands: EMDI Institute of Media & Communication World MediaAcademy Ironwood Sports Management TheWeddingAcademy Greycells Education trains students in India andDubai

GREYCELLS EDUCATION

OURTRAINING CREDIBILITY

Education business established in India since 2002, Dubai since 2004 T rained 9000+ students globally Expertise in identifying industry best professionals to deliver industry relevant courses Students absorbed and placed amongst Industry leaders All its brands are well accepted in the industry and leading

• rganisations and individuals in respective sectors

Understanding of different cultural environments CSR initiative - SWA T (StudentsWorkingAgainstT

• bacco)

MISSION,VISION AND VALUES

To create a global conglomerate that sets new standards of excellence in Vocational Education & grooms future leaders. To be an Institute of vocational learning; focusing on developing intellectual, personal and employability skills of our students. To integrate with the industry, youth and to fulfil the skill gaps and need of the industry as envisaged by the Government.

WHY INDIA

India has the largest youth population Vocation education is thrust area for the Government Courses generate self employment and empower youth for entrepreneurship Fast paced lifestyle with high spending power

WHY DUBAI

Global Entertainment Hub of the world Vibrant platform for Sporting Events, Leisure, Entertainment, Music, Seminars & Conferences Consistent efforts by the Tourism Board & Government to make Dubai an International arena for Live Events, Brand Activations & Global IPs Neighbouring Emirates going LIVE with similar mandates from the Governments.

STUDENT DEMOGRAPHICS - DUBAI

EMDI INSTITUTE

EMDI is the flagship brand under the Greycells umbrella Offers Event Management courses and Advertising Courses in India/Dubai . Combination of FullTime and PartTime courses Accredited by Industry Bodies such as EEMA / ILEA and UK accredited by Pearson Education (Edexcel assured) Students work on over 150 events during the year . More then 500 students pass out from EMDI each year

IRONWOOD SPORTS MANAGEMENT GLOBAL ACADEMY

Ironwood is Greycells unique initiative in the field of sports management, marketing and organisation training. With the massive growth and investment in sports management,broadcasting and representation,Greycells has established India’s only global twinning sports concept in 2016. Sport plays an important role in the growth and appeal of any global city. It is a driver

• f economic development and has a

significant bearing on tourism, lifestyle, public health and ultimately, a city’s international reputation

WORLD MEDIA ACADEMY

WMA is the digital marketing and new media training vertical under the Greycells umbrella WMA covers courses in Journalism, Broadcast (Radio &TV),Public Relations and Digital Media and Marketing WMA has trained over 400 graduates since inception

THE WEDDING ACADEMY

The wedding industry is an ever booming sector with every couple desiring to have a unique and distinct wedding ceremony. The number of weddings in the world is estimated at 1,15,000 ceremonies each day, and it’s only growing. Wedding planning makes up a multi-billion dollar industry globally. The wedding planning courses prepares career roles including setting up own agency, working with an existing wedding planner, working in a hotel in the wedding division, or freelancing as a wedding specialist.

WHAT MAKES US UNIQUE

INDUSTRY RELEVANT Courses designed by the industry which make students job-ready from the beginning! INDUSTRY NETWORK Network of industry professionals as faculty sharing their experiences, Greycells is the best place to network and secure a career. STUDENT DEVELOPMENT Students are taught life skills in Entrepreneurship, Leadership, Presentation & experience life changing workshops on breaking barriers. EXPERIENCE TRANSFER APPROACH Training is done by industry professionals who share live case studies. LIVE PROJECTS AND INTERNSHIPS As part of the curriculum; students have the chance to work on internships with agencies and live events during the course. GLOBAL PRESENCE With centres in India and Dubai, EMDI students have the opportunity to learn and work on projects globally.

GREYCELLS GROUP ADVANTAGE

The heart of Greycells

• fferings

in all

• ur education verticals are:
• Innovative

curriculum & experience transfer approach to training

• Blended learning approach
• Internships

are an integral part of all programs

• Industry faculty model
• On the job training
• Vocational

training leading to employability skills

• Earn while you learn
• Pioneers in course offerings in sunrise

sectors

EMDI - DUBAI KNOWLEDGE VILLAGE

• EMDI Dubai was established in Dubai

Knowledge Village since 2004 and is theonly Institute offering UK accredited training solutions in Entertainment, Media &Design in a structured manner for skill enhancement.

• Training Infrastructure include
• Lecture by lecture content and training

material as presentations

• Every lecture is recorded on camera for

student review and sharing

• Work Placement opportunity
• Ready content to train locals in

managerial/ entrepreneur training in similar areas.

• EMDI Dubai is authorised to issue Student

Visa.

MORE ON EMDI

• EMDI encourages the integration of classroom and

experiential learning by providing an educational environment that focuses on presentations,projects, workshops, casestudies & live experiences

• Our training model U.S.P

. is based on Industry- Institute Partnerships which ensure lectures are taught by industry professionals through an experience transfer approach, based on internationally accredited curriculum.

• Across all EMDI centres – over 200 industry experts

who have handled prestigious events such as the Abu Dhabi Formula 1, Commonwealth Games, Dubai Shopping Festival,The Global Village, Madonna Rock Concerts,International Jazz Festivals,IIFAAwards etc teach our students

• EMDI network includes centres in Mumbai,

Bangalore andDubai

COURSE OVERVIEW: EVENT MANAGEMENT

• Course offered as One Year Full Time Course
• r as oneYear PartTime Course at both

Graduate / Undergraduate levels.

• Primarily geared for prospective students

looking at Event Management, Tourism & Culture Events.

• Trains students in Creatives, Marketing,

Sponsorship,Event Management,Safety, Laws, Production, Budgeting and Technicals

• Extremely important towards training

manpower resources for Local Organizing Committees / Global Federations / Operational team and volunteers

COURSE OVERVIEW : ADVERTISING & DESIGN

• Course offered as a 1 Year Full Time Diploma
• r as a One year PartTime Diploma
• Course covers the entire gambit of the

Strategic Aspect ofAdvertising and Media Planning / Buying.

• The Course focusses on media and marketing

communication, brand strategy and integrated communication campaigns.

• Helps in working on branding and media

guidelines and dealing with sponsorship, activations and media amplification for the global stage

COURSE OVERVIEW : JOURNALISM & MEDIA

• Course offered as a 1 year part time Diploma
• Trains students on the writing practices for

Print, Online Public Relations and Broadcast

• media. Improves writing, editing, reporting,

and content creation skills .

• Understanding of Broadcast journalism is

taught and students work on editing software – Final Cut Pro – and be involved in broadcasting and recording of news and videos for events & current affairs.

• This course is critical for writing articles,

dealing with world media, news amplification, digital media and marketing, corporatecommunication.

COURSE OVERVIEW : WEDDING PLANNING

• Course offered as 6 month part time Diploma
• Trains students in Wedding Planningand

Organization.

• Focus on 3 broad areas of ArabicWeddings,

IndianWeddings and Expatriate / International Weddings

• Deals with giving information on Timelines,

Unique Creative Ideas, Cost saving Tips and tricks, List of Vendors and Suppliers, and how to deal with your clientele !

• Based on the region it is customized to talk

about Local Customs and Religions as well.

• This course is critical to wedding planners, hotel

staff, housewives and the couple themselves to understand how to create an event to remember.

COURSE OVERVIEW : SPORTS MANAGEMENT

• Course offered One Year Full Time Course

with option for internship opportunities in Dubai.

• Primarily geared for prospective

students looking at venturing into the Business of Sports Management

• Trains students in Sporting Events,

Celebrity Management, Digital Marketing, Sponsorship, Safety, Production, Budgeting and Technicals

• Extremely important towards training

manpower resources for Local Organizing Committees / Global Federations / Operational team and volunteers

COURSE ACCREDITATIONS

• On an academic perspective EMDI Dubai courses are recognized Certificate programmes by

the Knowledge Human Resources Development Authority (KHDA) in theUAE.

• T
• add further merit, our courses here are equivalent of Diploma Course offerings globally. EMDI

Dubai is recognized as an EDEXCEL ASSURED CENTRE, EDEXCEL being UK's largest vocational accreditation board.

• EMDI India Event Management curriculum is vetted by EEMA (Events & Entertainment Management

Association). This assured status means that EEMA has studied our curriculum, processes, quality standards, and faculty and training methodology.

INDIA UAE

SOME OF THE EVENTS WORKED ON

INDIA UAE

STUDENTS PLACEMENTS

Ashwani Singh Executive Director Bela Desai Promoter & Director Anil Naik Abbas Patel

Management Mentors

GREYCELLS TEAM

India UAE

ADVISORY BOARD

BOARD OF DIRECTORS MANAGING DIRECTOR

CHIEF FINANCE OFFICER COMPANY SECRETARY CHIEF EXECUTIVE OFFICER CHIEF EXECUTIVE OFFICER EVENT MANAGEMENT SPORTS MANAGEMENT ADVERTISING & PUBLIC RELATIONS BUSINESS DEVELOPMENT MARKETING EVENT MANAGEMENT SPORTS MANAGEMENT ADVERTISING & PUBLIC RELATIONS SUPPORT STAFF FINANCE SUPPORT STAFF

INDIA DUBAI

SUPPORT STAFF

COURSES OFFERED

INDIA UAE

Full Time (11 months): PG Diploma in Event Management & Experiential Marketing PG Diploma in Global Sports Management PG Diploma in Sports Management PG Diploma in Integrated Advertising & Public Relations Part Time: PG Diploma in Event Management UG Diploma in Event Management Diploma in Wedding Planning Part Time (11 months) : Diploma in Event Management & Innovative Marketing Certificate in Wedding Planning Diploma in Sports Management Diploma in Integrated Marketing Communications Certificate in Journalism Certificate in Brand Strategy Certificate in Public Relations

INDUSTRY INSIGHTS

INDIA

UAE

The leisure and entertainment industry in the UAE is set to double by 2021 to 45 million visitors, according to PwC, spurred by strong economic growth, high disposable income, increasing domestic and international tourism, and rising demand for family entertainment and multicultural attractions. The Dubai Business Events of the Dubai Corporation of Tourism and Commerce Marketing in Dubai, announced that Dubai hosted 212 business events and international conferences in 2017, through which it attracted about 95,000 participants and achieved Dh715 million revenues. Abu Dhabi, Ras Al Khaimah following a similar pattern of attracting tourists in the coming 5

• years. Kingdom of Saudi Arabia is the galloping to catch up in the Events & Entertainment arena.

SWOT

Weaknesses ✓ Degree Programs are not offered Threats ✓ Government regulations ✓ Fly by night operators ruin the reputation of vocational training model

Strengths ✓ Strong Brand Recall ✓ Alumni Well Placed ✓ Pioneers in Unconventional Career Training ✓ Favourable location for students ✓ Advisory Board with Industry stalwarts Opportunities ✓ Degree offering & University tie-ups ✓ Expand geographical presence ✓ Blended presence - online + classroom + on the job training ✓ EMDI Dubai is authorised to issue Student Visa

EXPLORING OPPORTUNITIES

Affiliations with university for Degree Accreditation Strengthen offerings in Media - introduce course in Creative Communication Human Resources Expansion – Digital In-House Team, Business Development Develop a Digital Think Tank between all centres Investment in Online Learning platform to integrate

• nline learning with classroom interaction

and live events experience Expand geographical presence in Kingdom of Saudi Arabia and Abu Dhabi/other Emirates

• The business of education is a noble and

nation building initiative which is akey mandate for the growth of the country.

• Vocational courses help building the skills,

talent and expertise of the local population and residents of the city.

• Creation of jobs, employability and

entrepreneurship opportunity is self enriching.

• Financially the business after 3 years becomes

self sustaining and generates its own footfalls, and becomes a steady income generator.

• Hassle free operations and management by

partnering with Greycells Education - experts in training.

REASONS TOPARTNER

VISIT US AT:

• http://emdiworld.com/
• http://wma-india.com/
• http://www.ironwoodsports.com/
• www.emdiworld.ae
• www.wma-dubai.com
• https://www.facebook.com/emdiworld
• https://www.facebook.com/EMDIUAE
• https://www.youtube.com/user/EMDIIMC
• https://www.youtube.com/watch?v=b4rPnHENFf8
• https://www.youtube.com/watch?v=RfHl6pdIy40