Lunching a 5 Figure Offer with Facebook ads (while working less!) - - PowerPoint PPT Presentation

Sam Ovens

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Welcome To The Workshop!

Lunching a 5 Figure Offer with Facebook ads (while working less!)

With Marya Jan Facebook Ad Strategist

Sam Ovens

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Welcome To The Workshop!

You are in the right place if …

• You want to launch an online program, coaching

package, service offer or a retreat with Facebook ads, (without being totally stressed out)

• You want to double, triple or even 5X your previous

launch revenue and are prepared to invest in Facebook ads, minus the overwhelm

• You are profitable in your business now

Sam Ovens

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Welcome To The Workshop!

This webinar probably isn’t for you …

• You are brand new to business
• You haven’t served any clients or customers - you don’t

have any proven offers

• You haven’t got any money to invest in Facebook ads –

(this includes $5 a day kind of thing)

Sam Ovens

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Welcome To The Workshop!

Housekeeping

Turn off distractions No complicated stuff so there is no need to take notes, just sit back and relax and absorb the training Use the chat box to ask any questions Q/A at the end (time permitted)

Sam Ovens

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What makes this webinar different …

You have seen webinars from people who only run ads in their own business and they teach Facebook ads You have seen webinars which claim you can run ads on $5 a day and be profitable You have also seen guru webinars which talk about spending millions on ads

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None of this applies to the kind of clients I work with - people just like you - and me. I’m running ads for multi-6 figure and 7-figure businesses in multiple industries. I know what’s working right now My approach is different – my ‘secret sauce’

Sam Ovens

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Here’s what we are going to cover today

• 3 biggest myths of running Facebook ads
• 4 mistakes coaches and experts make with Facebook ads
• Why use Facebook ads to launch your programs, packages and

services

• My ‘secret sauce’ for running successful Facebook ads for 6-

figure businesses

• 5 mini case studies of my clients

Sam Ovens

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Welcome To The Workshop!

Marya Jan, Facebook Ad Strategist

I get my clients hundreds and thousands of leads (and sales) from Facebook ads every single day.

Sam Ovens

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My story …

Was working in the content marketing space for 6 years but this wasn’t my zone of genius. Started experimenting with Facebook ads in my own business first Got results, became obsessed. Got results for clients in multiple niches (case studies to follow)

Sam Ovens

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Welcome To The Workshop!

Facebook groups ..

Sam Ovens

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Welcome To The Workshop!

Launch Strategy coaching Done for you Facebook Ads My 15 years of working in a University and online experience of freelance content creation, online course and guest blogging has led me to position myself as a premium and holistic solution provider.

Sam Ovens

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Welcome To The Workshop!

The 3 biggest myths of running Facebook ads

What comes to mind when you think ‘Facebook ads’? #1 I need to spend a ton of money to see any results (or spend $5 a day) #2 It takes a long time to see any ROI #3 I am not a ‘guru’ so Facebook ads won’t work for me.

Sam Ovens

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Actually these are some of the exact things my clients have said …

Sam Ovens

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Welcome To The Workshop!

“I have wasted hundreds of dollars on Facebook ads and didn’t see a return on investment.”

Sam Ovens

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“I just don’t have the time to learn Facebook ads. They change all the time and my time is extremely valuable.”

(You don’t have to worry about this one. Stick to the end and you’ll know what I mean)

Sam Ovens

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Welcome To The Workshop!

“I hired somebody to do my ads before and got burnt.”

Sam Ovens

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Welcome To The Workshop!

Or my favourite … “I am not an online celebrity. Facebook ads won’t work for me.”

Sam Ovens

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Welcome To The Workshop!

Here’s the good news … these are all myths

Sam Ovens

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Facebook ads are fantastic for getting you tons of hot leads, at a great price and will get you a 3X, 5X, 10X

• r more ROI (return on your investment).

Only if you do them right.

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Why I say this? Because I run Facebook ads to generate thousands of leads and sales for my coaching, consulting and service-based clients.

Sam Ovens

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Welcome To The Workshop!

Okay, now I’ll show you exactly why you need to use Facebook ads in your business … So let’s take a look at the 4 biggest mistakes that hold coaches and consultants back.

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Mistake #1 Running ads without a strategy in place Entrepreneurs don’t have proven offers or a sales funnel in place. I teach my clients to reverse engineer the process, create a strategic plan and work out what will happen after they opt in even before spending a single dollar on ads.

Sam Ovens

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Nobody’s telling you this … Not everyone should be using Facebook ads. If you don’t have proven offers and clients, then you probably shouldn’t either.

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Mistake #2: Running ads by themselves without any training or hiring an expert Facebook changes all the time. You have got to make a commitment to stay on top of them or hire an expert who will.

Sam Ovens

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Nobody’s telling you this … There is a ton of nuances when it comes to running ads. Most people who buy Facebook ad courses won’t get any

• results. It’s much better to get a professional to do the job for

you.

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Mistake #3 Trying to get leads as cheaply as possible. Which one do you prefer? 50cent leads that lead to no discovery sessions booked, no sales OR 3 dollar leads that lead to brand new clients and customers

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Nobody’s telling you this … Facebook ads are a significant investment. Yes, you can get started on $5 a day but you must commit to spending real money to see any real results. My clients spend anywhere from $1,000 to $15,000+ per month on ads.

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Mistake #4 Guessing how much they should be spending

• n ads.

There is an exact formula that I use for my clients to calculate how much they should spend on Facebook ads to get the ROI they want.

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Nobody’s telling you this … How to figure out what you should be spending on ads. The amount is going to vary from person to person so it’s actually very hard to do that without understanding your whole funnel first.

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Why use Facebook ads for launching

• 1. Quick results
• 2. It works even if you are not famous
• 3. Know what to expect, how to hit your ROI goals

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• 1. Quick results

It doesn’t have to talk long to see results. You can get ROI on Facebook ads within weeks. One client got a 5K client in two weeks. One made 31K in the first month.

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Got a 5K client within the two weeks of running ads to a webinar

Salimah Mamdani – Agency Owner No time to run her own ads Ran ads to her live webinar first. From a modest ad spend of $600, got a 5K client in her first week Running ads to her automated webinar at $4 per registrant

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“Made $63K from less than $2K investment in Facebook ads”

Petra Foster - Sales Coach Tried Facebook ads on her own but wasn’t happy with the results Grew her list and got 1-on-1 coaching clients From a modest ad spend of 2K made $31K in her first month then made another $32K with her launch. Tripled the people in her Facebook group without spending an additional cent on ads Aiming for a $100K+ launch in 2017

Sam Ovens

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Welcome To The Workshop!

Sam Ovens

7 Figure Consultant Presenter Of This Webinar Today

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Welcome To The Workshop!

• 2. It works for regular people like you and I

You don’t have to be a guru for your ads to work. You have to be strategic.

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“Out of 49 completely cold leads, 8 bought my tripwire”

Chariti Gent - Business Coach Bought a FB ads course but wanted an expert to do it for her Built her funnel with a $10 tripwire offer and a core offer to work 1-on-1 with her 16% conversion rate on the thank you page for the tripwire and covered half of her ad spend Grew her list by 1000 leads on average of $1.8 per lead, every day

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“Generated 11 discovery calls from less than $900 in ad spend”

Allegra Hart - Naturopath No interest in running ads. Want to focus on serving her clients Sees clients in her clinic as well via Skype Got her leads for $4 in a small niche Generated 11 discovery calls from less than $900 in Facebook ad dollars Expected ROI – 24K (6K per client)

Sam Ovens

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• 3. Know what you expect

Know your numbers How many people do you need on your list to hit your revenue goals.

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• 3. Know what to expect

Example 1

$1000 program, 40K launch You need 40 customers You need 2000 people on your list at 2% conversion rate to get 40 sales Let’s say you have 500 people, you need 1500 You pay $2 per lead. You spend $3000 on ads You invest $3000 to get $40,000 in revenue (in a 3-month period)

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• 3. Know what you expect

Example 2

$4000 offer, 50K launch You need 12.5 clients You need 1300 people on your list at 1% conversion rate to get 13 sales Let’s say you have 300 people, you need 1000 You pay $4 per lead. You spend $4000 on ads You invest $4000 to get $50,000 in revenue (in a period of three months)

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So how are my clients getting these amazing results from Facebook ads? Do they have thousands of dollars to test? Do you? I am guessing not.

Sam Ovens

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My secret sauce: I’d rather spend two weeks making sure three things are on point before start testing. I am not the one to run hundreds of ads and tweak endlessly because my approach simply works.

Sam Ovens

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My approach to Facebook ads

We do THREE things before we ever ran an ad

• 1. Create the perfect opt-in offer for Facebook ads
• 2. Nail the ad copy
• 3. Create a super high converting landing page

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The goal is …

Super high CTR (3%. 4% or even 5%) 60 - 70% conversion rate on the landing page High relevance scores which leads to a fantastic CPL and high ROI

Sam Ovens

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Welcome To The Workshop!

Sam Ovens

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“Tripled her business by investing in Facebook ads”

Janet Murray - PR Coach Was reluctant to spend on advertising because she thought it won’t work for her Sold tickets to her live event, added members to her membership site Business Club and got her coaching

• clients. TRIPLED HER BUSINESS.

From an ad spend of 6K added 40K revenue, on track for a 100K launch Facebook group grew from 400 people to 4500+ people, doubled her page likes without spending a cent on ads Added 4000 leads to her list (now 13K) at an average $1.5 CPL, lowest if 50c

Sam Ovens

7 Figure Consultant Presenter Of This Webinar Today

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Welcome To The Workshop!

Sam Ovens

7 Figure Consultant Presenter Of This Webinar Today

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Welcome To The Workshop!

Sam Ovens

7 Figure Consultant Presenter Of This Webinar Today

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Welcome To The Workshop!

Sam Ovens

7 Figure Consultant Presenter Of This Webinar Today

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Welcome To The Workshop!

• 3 biggest myths of running Facebook ads
• 4 mistakes coaches and experts make with Facebook ads
• Why use Facebook ads to launch your programs, packages and services
• My ‘secret sauce’ to running successful highly Facebook ads for 6-figure

businesses.

• 5 mini case studies of my clients

Recap: Here’s what I promised

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So I also promised to teach you how to have a profitable launch with Facebook ads WHILE WORKING LESS How can you do this?

Sam Ovens

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You execute the organic piece of launching (Facebook, or Instagram, or podcasting, for example) You outsource the paid strategy (Facebook ads) And this is how you have a profitable launch by working less

Sam Ovens

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So, if you have stayed this far, it’s safe to assume that you are a coach, expert or a service-based entrepreneur looking to exponentially grow your list with ideal prospects and excute a highly profitable launch using Facebook ads,

Sam Ovens

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Waste hundreds or thousands of dollars on Facebook ads, and take valuable time away from the things you truly want to do.

You can do it on your own - the hard way

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Not to mention you’d have to learn constantly as Facebook changes all the time. Setting up pixels, Targeting, ad copy, images, Campaigns set up, ad types, split testing, scaling, daily monitoring, retargeting, knowing when to stop campaigns, making sure you stay profitable … the tasks needed for Facebook ads to work are endless.

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Or, the smart way and get the right person to do the job … And I can be that person for you

The EASY way

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You see I am committed to working with the smartest entrepreneurs that want to make a difference in the world. My clients include people who are PR coach, Sales coach, Decluttering expert, Life coach, Business coach, Website Designer, Branding expert, Naturopath, Speech pathologist, etc.

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My “Dream Client”

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If this person sounds like you

I’d like to invite you to work with me, one-on-one, as my private client.

Sam Ovens

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My one-on-one program

Create a launch strategy for your program, package, service offer

• r retreat

Create your high converting opt-in offer specifically for Facbeook Create ad copy and images that gets click through as high as 6% Create landing page that gets conversions as high as 78%

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My one-on-one program

Research to find a list of audiences to target Test your campaigns with minimal budget (not thousands of dollars) Daily monitoring, scaling and reporting. Create high converting webinars (structure, content, pitch) on- boarding and follow up email sequence Fill your webinars with hot leads from Facebook ads while keeping costs down

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My one-on-one program

Create high performing challenges and run ads to them Create ad campaigns to VSL Map put your launch strategy and execute

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Here’s what you get in my 3-month package

Initial 90-minute deep dive to set goals Coaching call every month Templates, materials to create your ad copy, landing page, etc. Laser coaching via email Reporting on ad campaigns

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4 spots available

Ideal for coaches who are selling 1on1 or group coaching, live events, premium programs or packages Service-based entrepreneurs who are selling high-end done-for your services

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And I work with entrepreneurs who are have clients and customers in their business now but want to take it to the next level. I am talking about taking clients making 6 figures to multiple six figures and beyond.

Sam Ovens

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Let me ask you, how many leads did you generate in your business in the past two weeks? In the past month? And how many leads do you need to launch you program, package or service with complete confidence?

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And do you have a lot of time to build your business or would you rather have leads coming in TODAY?

Sam Ovens

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Forget the ‘busy work’. The reality is the Facebook ads are the fastest and still the most affordable way of attracting leads into your business.

Sam Ovens

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Let me also ask you this ... Would you spend $2000 in ads to make $12,000? Would you spend $9,000 in ads to make $55,000? (These are my real client results.)

Sam Ovens

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When you can calculate how much money you’ll make in your business as a result of investing in Facebook ads, you’ll invest all day long to generate as many discovery calls or strategy sessions as you need, or you can fill your webinars with hundreds or thousands of people with 100% confidence.

Sam Ovens

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Welcome To The Workshop!

Sam Ovens

7 Figure Consultant Presenter Of This Webinar Today

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Welcome To The Workshop!

Sam Ovens

7 Figure Consultant Presenter Of This Webinar Today

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Welcome To The Workshop!

If you want to harness the power of Facebook ads to attract thousands of hot leads and double

• r triple their coaching or consulting business,

this if perfect for you

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This is perfect for

Generate a ton of high value leads Want more discovery calls booked Attract high paying clients Reduce workload while selling more of their premium packages and programs

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Apply for a 60-min discovery call where we figure out if I can help you double or triple your business. This is an investment in you and your business. It is certainly not cheap. No hard sells – I promise!

Here’s How The Process Works

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This is a personal 1on1 discovery session with YOU and me

This is where we really start figuring out what you want and how to make it in the fastest time possible. You will walk away with new clarity on what needs to happen to grow your business.

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• WARNING -

I only have 4 spots available. When the spots are gone, they are gone. You’d have to go on a waitlist to work with me. Surely you don’t want that.

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Here’s the link to my calendar

http://bit.ly/CalendarMarya