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Social Advertising Facebook Ads overlooked - organic reach Facebook - - PowerPoint PPT Presentation
Social Advertising Facebook Ads overlooked - organic reach Facebook - - PowerPoint PPT Presentation
Social Advertising Facebook Ads overlooked - organic reach Facebook Ads overlooked bad ads But Facebook is growing 20% Time Online 30% Ad Impressions Facebook is changing its targeting Social Targeting: Ads only displayed to a Social
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Facebook Ads overlooked – bad ads
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But Facebook is growing
20% Time Online 30% Ad Impressions
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Facebook is changing its targeting
Social Targeting: Ads only displayed to a Social Network Social Endorsement: Liker’s name appears below
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Ran `A/B’ tests
1 Million Viewers Randomized between ads which were `Socially Targeted and had Endorsement’ and ads which did not.
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Social Ads attract more clicks and conversions
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Social Targeting: Ads only displayed to a Social Network (75%) Social Endorsement: Liker’s name appears (25%)
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But don’t be too overt in mentioning friendship
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