Social Advertising Facebook Ads overlooked - organic reach Facebook - PowerPoint PPT Presentation

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Social Advertising Facebook Ads overlooked - organic reach Facebook Ads overlooked bad ads But Facebook is growing 20% Time Online 30% Ad Impressions Facebook is changing its targeting Social Targeting: Ads only displayed to a Social

Social Advertising
Facebook Ads overlooked - organic reach
Facebook Ads overlooked – bad ads
But Facebook is growing 20% Time Online 30% Ad Impressions
Facebook is changing its targeting Social Targeting: Ads only displayed to a Social Network Social Endorsement: Liker’s name appears below
Ran `A/B’ tests 1 Million Viewers Randomized between ads which were `Socially Targeted and had Endorsement’ and ads which did not.
Social Ads attract more clicks and conversions
Social Targeting: Ads only displayed to a Social Network (75%) Social Endorsement: Liker’s name appears (25%)
But don’t be too overt in mentioning friendship
Thank-You cetucker@mit.edu www.catherinetucker.com Follow me at @ce_tucker on Twitter.

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