RESOURCES FOR TONIGHT ORGANIKDIGITAL.COM.AU/DAREBIN VISIT THIS URL - - PowerPoint PPT Presentation

RESOURCES FOR TONIGHT

ORGANIKDIGITAL.COM.AU/DAREBIN

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FACEBOOK ADVERTISING

GETTING STARTED WITH FACEBOOK ADVERTISING

1.Facebook Ads Growth 2.Why they’re popular 3.Capabilities 4.Why it’s different 5.See it action + Q&A

FACEBOOK ADVERTISING

• 1. FACEBOOK ADS GROWTH
• 1. Over 6 Million

Advertisers worldwide

• 2. 75% of them from
• utside the USA
• 3. 2 Million advertisers on

Instagram

• 4. Popularity =

competition

FACEBOOK ADVERTISING

• 2. WHY THEY’RE POPULAR

1. Over 2.07 Billion Users worldwide 2. Largest Message Apps in the world 3. 700 Million users on Instagram

• second most popular social

channel 4. Over 1.3 Billion Monthly Active Users

FACEBOOK ADVERTISING

• 3. CAPABILITIES
• Targeting algorithm is extremely

accurate:

• Thousands of data points on each

user.

• Actions, interests and behaviours

both on and off Facebook.

• Evolved in to a behaviour based

targeting platform.

• Targeting data is available to ANY

advertiser

FACEBOOK ADVERTISING

• 3. CAPABILITIES
• More effort on keeping people

within the platform by prioritising video.

• Expanding areas to show ads -

Messenger, Audience Network, Apps

• Tracking and reporting help

you make strategic decisions

FACEBOOK ADVERTISING

• 4. WHY IT’S DIFFERENT
• You’re interrupting user’s

browsing, they have the power and intent.

• The perfect combination

➡ LEFT BRAIN: Analytical

& Logical

➡ RIGHT BRAIN: Creativity

& Story Telling

FACEBOOK ADVERTISING

• 4. THE CUSTOMER JOURNEY
• We’re faced with over 30,000

marketing messages EVERY.

• SINGLE. DAY.
• Steps that people take to

purchase is as long as it’s ever been

• Some people say 6-7 times,
• thers say up to 17 times.

FACEBOOK ADVERTISING

• 4. A PURCHASING DECISION JOURNEY

#sneakerhead

DAY 1 DAY 6 DAY 10 DAY 14 DAY 16 DAY 17

FACEBOOK ADVERTISING

• 4. FACEBOOK AD FUNNEL

1. **There is never a linear process customers follow** 2. Each point of the journey needs to show a RELEVANT MESSAGE to keep them engaged in your story. 3. Aim to always be front of mind so they choose you when they’re ready to convert.

What you need to get started…

• 1. Something to promote
• 2. Somewhere to promote it
• 3. A Facebook Page
• 4. A Facebook Ads Account
• 5. GETTING STARTED

FACEBOOK ADVERTISING

What you need to create an ad…

• 1. What your campaign goal is
• 2. Who you’re going to target
• 3. Creative (advertisement)

ready to use

• 5. PUTTING THEM IN ACTION

FACEBOOK ADVERTISING

QUESTIONS?

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