GETTING STARTED WITH FACEBOOK ADVERTISING 1.Facebook Ads Growth - - PowerPoint PPT Presentation

▶

Jul 20, 2023 370 likes •477 views

FACEBOOK ADVERTISING GETTING STARTED WITH FACEBOOK ADVERTISING 1.Facebook Ads Growth 2.Why theyre popular 3.Capabilities 4.Why its different 5.See it action + Q&A FACEBOOK ADVERTISING 1. FACEBOOK ADS GROWTH 1. Over 6 Million

SLIDE 1

FACEBOOK ADVERTISING

GETTING STARTED WITH FACEBOOK ADVERTISING

1.Facebook Ads Growth 2.Why they’re popular 3.Capabilities 4.Why it’s different 5.See it action + Q&A

SLIDE 2

FACEBOOK ADVERTISING

1. FACEBOOK ADS GROWTH
1. Over 6 Million

Advertisers worldwide

2. 75% of them from
utside the USA
3. 2 Million advertisers on

Instagram

4. Popularity =

competition

SLIDE 3

FACEBOOK ADVERTISING

2. WHY THEY’RE POPULAR

1. Over 2.07 Billion Users worldwide 2. Largest Message Apps in the world 3. 700 Million users on Instagram

second most popular social

channel 4. Over 1.3 Billion Monthly Active Users

SLIDE 4

FACEBOOK ADVERTISING

3. CAPABILITIES
Targeting algorithm is extremely

accurate:

Thousands of data points on each

user.

Actions, interests and behaviours

both on and off Facebook.

Evolved in to a behaviour based

targeting platform.

Targeting data is available to ANY

advertiser

SLIDE 5

FACEBOOK ADVERTISING

3. CAPABILITIES
More effort on keeping people

within the platform by prioritising video.

Expanding areas to show ads -

Messenger, Audience Network, Apps

Tracking and reporting help

you make strategic decisions

SLIDE 6

FACEBOOK ADVERTISING

4. WHY IT’S DIFFERENT
You’re interrupting user’s

browsing, they have the power and intent.

The perfect combination

➡ LEFT BRAIN: Analytical

& Logical

➡ RIGHT BRAIN: Creativity

& Story Telling

SLIDE 7

What you need to get started…

1. Something to promote
2. Somewhere to promote it
3. A Facebook Page
4. A Facebook Ads Account

GETTING STARTED

FACEBOOK ADVERTISING

SLIDE 8

What you need to create an ad…

1. What your campaign goal is
2. Who you’re going to target
3. Creative (advertisement)

ready to use

PUTTING THEM IN ACTION

FACEBOOK ADVERTISING

SLIDE 9

QUESTIONS?

PRESENTATIONS, RESOURCES AND TRAINING SERVICES AT:

ORGANIKDIGITAL.COM.AU/SPROUT

NEXT EVENT: Beyond The Boosted Post

Wednesday 7th March | 9:30am & 6:00pm

Creating Facebook Ad Funnels

Wednesday 14th March | 9:30am & 6:00pm