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SMART Social Media That Sells More Books Our Yellow Brick Road - - PowerPoint PPT Presentation
SMART Social Media That Sells More Books Our Yellow Brick Road - - PowerPoint PPT Presentation
SMART Social Media That Sells More Books Our Yellow Brick Road Challenges What is SMART Marketing? The Big Three Facebook FAQ Its Your Turn Challenges What to post? Which channels are the best for me?
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Our Yellow Brick Road…
- Challenges
- What is SMART Marketing?
- The Big Three
- Facebook FAQ
- It’s Your Turn
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Challenges
- What to post?
- How to use social media w/o being sales-y
- Which channels are the best for me?
- Understanding page reach & FB algorithm
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How to sell without being sales-y: 80/20
- Convey that you care
- Share credit where due & shout out
- Always be appropriate and non-
controversial
- Be positive – data favors positive posts
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SMART Marketing
- Sustainable
- Manageable
- Audience-Specific
- Relevant
- Tactics-Last/Strategy First
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The Big Three
- Website
- Facebook Page
- Email List
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Facebook FAQ
- Which Page?
- Profile, Page, or Group?
- Images
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Also:
- Ads
- Marketing
Materials
Image cheat sheet URL: http://bit.ly/1MxM3lZ
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Facebook FAQ
- Which Page?
- Profile, Page, or Group?
- Images
- Content
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Shout Outs T/Us Food Fashion Fun Contest Freebies Polls Pop Culture Hobby Photos Books Cross Promo/ News Book Sales & Deals Other Authors
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Facebook FAQ
- Which Page?
- Profile, Page, or Group?
- Images
- Content
- Ads
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Facebook FAQ
- Which Page?
- Profile, Page, or Group?
- Images
- Content
- Ads
- Algorithm/Reach
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+
- Relationships
- Personalized post types
- Device
- Story bumping
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It’s Your Turn…
Connect with me: Weekly tips email: bit.ly/cksymetips Twitter: @cksyme Facebook Group: SMART Social Media For Authors Pinterest: CKSyme Media Group/Chris Syme Website/Blog: cksyme.com Email: chris@cksyme.com