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SMART Social Media That Sells More Books Our Yellow Brick Road - PowerPoint PPT Presentation

Mar 31, 2023 •439 likes •632 views

SMART Social Media That Sells More Books Our Yellow Brick Road Challenges What is SMART Marketing? The Big Three Facebook FAQ Its Your Turn Challenges What to post? Which channels are the best for me?

  1. SMART Social Media That Sells More Books

  4. Our Yellow Brick Road… • Challenges • What is SMART Marketing? • The Big Three • Facebook FAQ • It’s Your Turn

  5. Challenges • What to post? • Which channels are the best for me? • Understanding page reach & FB algorithm • How to use social media w/o being sales-y

  6. How to sell without being sales-y: 80/20 Convey that you care • Share credit where due & shout out • Always be appropriate and non- • controversial Be positive – data favors positive posts •

  8. SMART Marketing • Sustainable • Manageable • Audience-Specific • Relevant • Tactics-Last/Strategy First

  9. The Big Three Website • Email List • Facebook Page •

  10. Facebook FAQ Which Page? • Profile, Page, or Group? • Images •

  11. Also: • Ads • Marketing Materials Image cheat sheet URL: http://bit.ly/1MxM3lZ

  12. Facebook FAQ Which Page? • Profile, Page, or Group? • Images • Content •

  13. Contest Food Freebies Fashion Polls Fun Shout Pop Outs Culture T/Us Other Hobby Authors Photos Books Book Cross Sales & Promo/ Deals News

  14. Facebook FAQ Which Page? • Profile, Page, or Group? • Images • Content • Ads •

  16. Facebook FAQ Which Page? • Profile, Page, or Group? • Images • Content • Ads • Algorithm/Reach •

  17. + • Relationships • Personalized post types • Device • Story bumping

  18. It’s Your Turn… Connect with me: Weekly tips email : bit.ly/cksymetips Twitter : @cksyme Facebook Group : SMART Social Media For Authors Pinterest : CKSyme Media Group/Chris Syme Website/Blog: cksyme.com Email : chris@cksyme.com

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