Presentation 2 Why is there advertising on social media? Get Media - PowerPoint PPT Presentation

Presentation 2 Why is there advertising on social media? Get Media Smart – social media

2 Why is there advertising on social media? Display advertising: the banners and pre-roll videos that play before you access content on sites like YouTube. Some ads appear before videos. Get Media Smart – social media

3 Why is there advertising on social media? Display advertising: the banners and pre-roll videos that play before you access content on sites like YouTube. Some ads appear during videos. Get Media Smart – social media

4 Why is there advertising on social media? Display advertising: the banners and pre-roll videos that play before you access content on sites like YouTube. Some ads appear during videos. Get Media Smart – social media

5 Why is there advertising on social media? Display advertising: the banners and pre-roll videos that play before you access content on sites like YouTube. Some ads appear beside videos. Get Media Smart – social media

6 Why is there advertising on social media? Can you spot the four ads generated by Google? Get Media Smart – social media

7 Why is there advertising on social media? Can you spot the four ads generated by Google? Get Media Smart – social media

8 Why is there advertising on social media? Paid-for promotion: promoting in a vlog, blog, tweet or within a social media ‘feed’ (known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers). How have they told you this is an ad? Get Media Smart – social media

9 Why is there advertising on social media? Paid-for promotion: promoting in a vlog, blog, tweet or within a social media ‘feed’ (known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers). How have they told you this is an ad? Get Media Smart – social media

10 Why is there advertising on social media? Paid-for promotion: promoting in a vlog, blog, tweet or within a social media ‘feed’ (known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers). How have they told you this is an ad? Get Media Smart – social media

11 Why is there advertising on social media? Paid-for promotion: promoting in a vlog, blog, tweet or within a social media ‘feed’ (known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers). How have they told you this is an ad? Get Media Smart – social media

12 Why is there advertising on social media? Paid-for promotion: promoting in a vlog, blog, tweet or within a social media ‘feed’ (known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers). How have they told you this is an ad? Get Media Smart – social media

13 Why is there advertising on social media? Paid-for promotion: promoting in a vlog, blog, tweet or within a social media ‘feed’ (known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers). How have they told you this is an ad? Get Media Smart – social media

14 Why is there advertising on social media? Payment in kind… Get Media Smart – social media

15 Why is there advertising on social media? Ads on a website. Get Media Smart – social media

16 Why is there advertising on social media? Ads on a website. Get Media Smart – social media

17 Why is there advertising on social media? Brand-owned content: when a brand has its own social media account. Hotels.com Facebook account Get Media Smart – social media

18 Why is there advertising on social media? Brand-owned content: when a brand has its own social media account. British Airways Twitter account Get Media Smart – social media

19 Why is there advertising on social media? Brand-owned content: when a brand has its own social media account. Intel Instagram Twitter account Get Media Smart – social media

20 Why is there advertising on social media? Brand-owned content: when a brand has its own social media account. CORT Furniture Pinterest account Get Media Smart – social media

21 Why is there advertising on social media? Brand-owned content: when a brand has its own social media account. GoPro YouTube account Get Media Smart – social media

22 Why is there advertising on social media? Brand-owned content: when a brand has its own social media account. Samsung Vine account Get Media Smart – social media

23 Why is there advertising on social media? Brand-owned content: when a brand has its own social media account. Glamour magazine Tumblr account Get Media Smart – social media

24 Why is there advertising on social media? Advergames: usually produced specifically for a brand. They are designed to get customers coming back to a brand site regularly to play the game, win prizes, share information about themselves and invite friends to visit a site. Get Media Smart – social media

25 Why is there advertising on social media? In-game advertising: harnesses virtual advertising opportunities in commercial video games. Get Media Smart – social media

26 mediasmart.uk.com Get Media Smart – social media