Presentation 2 Why is there advertising on social media? Get Media - - PowerPoint PPT Presentation

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Presentation 2 Why is there advertising on social media? Get Media - - PowerPoint PPT Presentation

Presentation 2 Why is there advertising on social media? Get Media Smart social media 2 Why is there advertising on social media? Display advertising: the banners and pre-roll videos that play before you access content on sites like


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Presentation 2 Why is there advertising

  • n social media?

Get Media Smart – social media

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Why is there advertising on social media?

Get Media Smart – social media

Display advertising:

the banners and pre-roll videos that play before you access content on sites like YouTube.

Some ads appear before videos.

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Why is there advertising on social media?

Get Media Smart – social media

Display advertising:

the banners and pre-roll videos that play before you access content on sites like YouTube.

Some ads appear during videos.

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Why is there advertising on social media?

Get Media Smart – social media

Display advertising:

the banners and pre-roll videos that play before you access content on sites like YouTube.

Some ads appear during videos.

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Why is there advertising on social media?

Get Media Smart – social media

Display advertising:

the banners and pre-roll videos that play before you access content on sites like YouTube.

Some ads appear beside videos.

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Why is there advertising on social media?

Get Media Smart – social media

Can you spot the four ads generated by Google?

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Why is there advertising on social media?

Get Media Smart – social media

Can you spot the four ads generated by Google?

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Why is there advertising on social media?

Get Media Smart – social media

Paid-for promotion:

promoting in a vlog, blog, tweet

  • r within a social media ‘feed’

(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).

How have they told you this is an ad?

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Why is there advertising on social media?

Get Media Smart – social media

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Paid-for promotion:

promoting in a vlog, blog, tweet

  • r within a social media ‘feed’

(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).

How have they told you this is an ad?

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Why is there advertising on social media?

Get Media Smart – social media

Paid-for promotion:

promoting in a vlog, blog, tweet

  • r within a social media ‘feed’

(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).

How have they told you this is an ad?

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Why is there advertising on social media?

Get Media Smart – social media

Paid-for promotion:

promoting in a vlog, blog, tweet

  • r within a social media ‘feed’

(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).

How have they told you this is an ad?

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Why is there advertising on social media?

Get Media Smart – social media

Paid-for promotion:

promoting in a vlog, blog, tweet

  • r within a social media ‘feed’

(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).

How have they told you this is an ad?

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Why is there advertising on social media?

Get Media Smart – social media

Paid-for promotion:

promoting in a vlog, blog, tweet

  • r within a social media ‘feed’

(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).

How have they told you this is an ad?

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Why is there advertising on social media?

Get Media Smart – social media

Payment in kind…

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Why is there advertising on social media?

Get Media Smart – social media

Ads on a website.

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Why is there advertising on social media?

Get Media Smart – social media

Ads on a website.

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Why is there advertising on social media?

Get Media Smart – social media

Brand-owned content:

when a brand has its own social media account.

Hotels.com Facebook account

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Why is there advertising on social media?

Get Media Smart – social media

Brand-owned content:

when a brand has its own social media account.

British Airways Twitter account

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Why is there advertising on social media?

Get Media Smart – social media

Brand-owned content:

when a brand has its own social media account.

Intel Instagram Twitter account

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Why is there advertising on social media?

Get Media Smart – social media

Brand-owned content:

when a brand has its own social media account.

CORT Furniture Pinterest account

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Why is there advertising on social media?

Get Media Smart – social media

Brand-owned content:

when a brand has its own social media account.

GoPro YouTube account

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Why is there advertising on social media?

Get Media Smart – social media

Brand-owned content:

when a brand has its own social media account.

Samsung Vine account

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Why is there advertising on social media?

Get Media Smart – social media

Brand-owned content:

when a brand has its own social media account.

Glamour magazine Tumblr account

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Why is there advertising on social media?

Get Media Smart – social media

Advergames:

usually produced specifically for a brand. They are designed to get customers coming back to a brand site regularly to play the game, win prizes, share information about themselves and invite friends to visit a site.

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Why is there advertising on social media?

Get Media Smart – social media

In-game advertising:

harnesses virtual advertising opportunities in commercial video games.

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mediasmart.uk.com

Get Media Smart – social media

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