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Presentation 2 Why is there advertising
- n social media?
Get Media Smart – social media
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Why is there advertising on social media?
Get Media Smart – social media
Presentation 2 Why is there advertising on social media? Get Media - - PowerPoint PPT Presentation
Presentation 2 Why is there advertising on social media? Get Media - - PowerPoint PPT Presentation
Presentation 2 Why is there advertising on social media? Get Media Smart social media 2 Why is there advertising on social media? Display advertising: the banners and pre-roll videos that play before you access content on sites like
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Why is there advertising on social media?
Get Media Smart – social media
Display advertising:
the banners and pre-roll videos that play before you access content on sites like YouTube.
Some ads appear during videos.
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Why is there advertising on social media?
Get Media Smart – social media
Display advertising:
the banners and pre-roll videos that play before you access content on sites like YouTube.
Some ads appear during videos.
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Why is there advertising on social media?
Get Media Smart – social media
Display advertising:
the banners and pre-roll videos that play before you access content on sites like YouTube.
Some ads appear beside videos.
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Why is there advertising on social media?
Get Media Smart – social media
Can you spot the four ads generated by Google?
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Why is there advertising on social media?
Get Media Smart – social media
Can you spot the four ads generated by Google?
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Why is there advertising on social media?
Get Media Smart – social media
Paid-for promotion:
promoting in a vlog, blog, tweet
- r within a social media ‘feed’
(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).
How have they told you this is an ad?
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Why is there advertising on social media?
Get Media Smart – social media
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Paid-for promotion:
promoting in a vlog, blog, tweet
- r within a social media ‘feed’
(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).
How have they told you this is an ad?
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Why is there advertising on social media?
Get Media Smart – social media
Paid-for promotion:
promoting in a vlog, blog, tweet
- r within a social media ‘feed’
(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).
How have they told you this is an ad?
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Why is there advertising on social media?
Get Media Smart – social media
Paid-for promotion:
promoting in a vlog, blog, tweet
- r within a social media ‘feed’
(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).
How have they told you this is an ad?
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Why is there advertising on social media?
Get Media Smart – social media
Paid-for promotion:
promoting in a vlog, blog, tweet
- r within a social media ‘feed’
(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).
How have they told you this is an ad?
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Why is there advertising on social media?
Get Media Smart – social media
Paid-for promotion:
promoting in a vlog, blog, tweet
- r within a social media ‘feed’
(known as ‘in-feed’), and payment in kind (e.g. a vlogger may be given free products – in the hope that they will promote it to their followers).
How have they told you this is an ad?
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Why is there advertising on social media?
Get Media Smart – social media
Payment in kind…
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Why is there advertising on social media?
Get Media Smart – social media
Ads on a website.
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Why is there advertising on social media?
Get Media Smart – social media
Ads on a website.
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Why is there advertising on social media?
Get Media Smart – social media
Brand-owned content:
when a brand has its own social media account.
Hotels.com Facebook account
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Why is there advertising on social media?
Get Media Smart – social media
Brand-owned content:
when a brand has its own social media account.
British Airways Twitter account
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Why is there advertising on social media?
Get Media Smart – social media
Brand-owned content:
when a brand has its own social media account.
Intel Instagram Twitter account
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Why is there advertising on social media?
Get Media Smart – social media
Brand-owned content:
when a brand has its own social media account.
CORT Furniture Pinterest account
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Why is there advertising on social media?
Get Media Smart – social media
Brand-owned content:
when a brand has its own social media account.
GoPro YouTube account
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Why is there advertising on social media?
Get Media Smart – social media
Brand-owned content:
when a brand has its own social media account.
Samsung Vine account
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Why is there advertising on social media?
Get Media Smart – social media
Brand-owned content:
when a brand has its own social media account.
Glamour magazine Tumblr account
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Why is there advertising on social media?
Get Media Smart – social media
Advergames:
usually produced specifically for a brand. They are designed to get customers coming back to a brand site regularly to play the game, win prizes, share information about themselves and invite friends to visit a site.
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Why is there advertising on social media?
Get Media Smart – social media
In-game advertising:
harnesses virtual advertising opportunities in commercial video games.
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mediasmart.uk.com
Get Media Smart – social media