SOCIAL MEDIA 11/3/16 1 11/3/16 1 SOCIAL MEDIA ADVERISING - - PowerPoint PPT Presentation

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SOCIAL MEDIA

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SOCIAL MEDIA ADVERISING

Allegiant Marketing Group, Inc.

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Why Social Media Advertising?

§ Often the lowest cost to advertise on Facebook and get results § Facebook has a user base of over 1 BILLION § More people search for businesses on mobile than desktop § The targeting capabilities of social networks is nearly as strong as Google § Age § Gender § Location § Interests § Behaviors § & more § Full analytics and real time reporting § Managed internally by AMG Team

ADVERTISING: MEDIA BUYING

Allegiant Marketing Group, Inc.

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ADVERTISING: MEDIA BUYING

Allegiant Marketing Group, Inc.

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FACEBOOK, TWITTER & LINKEDIN

Allegiant Marketing Group, Inc.

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Facebook: The largest social network.

ADVERTISING: MEDIA BUYING

Allegiant Marketing Group, Inc.

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ADVERTISING: MEDIA BUYING

Allegiant Marketing Group, Inc.

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Twitter: Reach tech savvy consumers

ADVERTISING: MEDIA BUYING

Allegiant Marketing Group, Inc.

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LinkedIn: Great for B2B

ADVERTISING: MEDIA BUYING

Allegiant Marketing Group, Inc.

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Instagram, SnapChat & Other Channel Advertisements

§ Custom pricing § Contact AMG for possible campaigns

ADVERTISING: MEDIA BUYING

Allegiant Marketing Group, Inc.

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ADVERTISING: MEDIA BUYING

Social Media Advertising

§ Facebook, Twitter and LinkedIn advertising available § Social ads sold based upon objective § CPC § Potential Reach

Allegiant Marketing Group, Inc.

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INFLUENCER MARKETING

Allegiant Marketing Group, Inc.

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Why influencer marketing?

Critical part of social media (and marketing in general) is influencer marketing. Ads and traditional media still work, but the industry is seeing the greatest ROI by reaching out to industry leaders, bloggers, video bloggers and celebrities to endorse, review or speak about products. Consumers trust recommendations from third parties more often than the brand itself.

ADVERTISING: INFLUENCER MARKETING

Allegiant Marketing Group, Inc.

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Influencer Marketing

§ Custom Pricing § Custom Strategy § Required: Client Call to Pitch § Blogger Outreach § Video blogger outreach § Influencer research/identification

ADVERTISING: INFLUENCER MARKTETING

Allegiant Marketing Group, Inc.

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CONTENT CURATION

Allegiant Marketing Group, Inc.

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COMMUNITY MANAGEMENT: BRAND IDENTITY & CONTENT CURATION

Brand Identity & Content Curation: § Full scope of social presence § Allows for us to tie in advertising campaigns: Direct Mail, Shared Coupon Mail, and SEM Website Integration (Key Words – Organic Search) § Helps position the client better for SEO § All content gets approved by client § Designed in mind for medium to large businesses § Perfect for driving continuous website traffic to see current offers and also for getting referral business. Ties in multiple social media vehicles.

Allegiant Marketing Group, Inc.

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REPUTATION MANGEMENT

Allegiant Marketing Group, Inc.

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DIRECTORY LISTINGS

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Top 50+ Directory Listings

§ Survey client to create accurate listing text & descriptions § Collect assets for directories (photos, reviews, testimonials, etc) § Create inventory of existing listings in top directories § Create accounts on client’s behalf in the directories § Claim existing entries for clients and completed verification process § Deliver report and provide logins to each directory

COMMUNITY MANAGEMENT: DIRECTORY LISTINGS

Allegiant Marketing Group, Inc.

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Directory Listing + Social Media Starter Kit

§ Everything on previous slide plus: § Page review, cover photo/profile picture design and brand positioning

• ptimization for 2 social networks

§ Design elements are allowed 2 revisions max § Training on the basics of using your choice of 2 social networks for brand communications/marketing § A follow-up consultation to give you customized advise for content and growth strategies

COMMUNITY MANAGEMENT: DIRECTORY LISTINGS

Allegiant Marketing Group, Inc.

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DIRECTORY & REP BUNDLES

Allegiant Marketing Group, Inc.

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Custom Packaging – Multiple Locations + Multiple Professionals

If you’re a large scale business with multiple locations and multiple professionals with individual listings and needs for reputation management, we are happy to build a custom package to meet your individual needs.

Package includes per location and/or per professional:

§ Includes Directory Setup § Monthly Reputation Management Report and Call

DIRECTORY & REPUTATION BUNDLE

Allegiant Marketing Group, Inc.

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SOCIAL MEDIA CONSULTATION

Allegiant Marketing Group, Inc.

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Brand Identity & Content Curation

§ Minimum of 2 social media channels, max of 4. § Facebook, Twitter, Instagram, LinkedIn § Set-up Fee +3 month commitment

Set-up fee covers cost of:

§ Initial discover calls § Designer discussion § Admin of channels § Audit of current services

Per Month Covers

§ Content curation/posting § Graphic Design § Monthly reporting § Check-ins

COMMUNITY MANAGEMENT: BRAND IDENTITY & CONTENT CURATION

Allegiant Marketing Group, Inc.

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Social Media Consultation

What do you get? § Social review and brand positioning optimization for 2 social networks § Competitive Analysis § Training on basic and advanced features specific to your choice of 2 social networks § Customized strategies for content and growth, all built around your business goals § Analysis of social network data and what it means for your success and ROI § Follow up summary of training, tactics and strategic guidance § Monthly quick-help support (during regular business hours)

BUSINESS PLANNING: CONSULTATION/ AUDIT

Allegiant Marketing Group, Inc.

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BUSINESS PLANNING: BUSINESS STARTER KITS

Social Media Starter Kit

What do you get? § Page review, cover photo/profile picture design and brand positioning

• ptimization for 2 social accounts

§ Design elements are allowed 2 revisions max § Training on the basics of using your choice of 2 social networks for brand communication/marketing § A follow-up consultation to give you customized advice for content and growth strategies § How to measure success and ROI § Follow up summary of training, tactics and strategies guidance

Allegiant Marketing Group, Inc.

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BUSINESS PLANNING: REPORTING & INSIGHTS

Formal Social Media Monitoring & Reporting

Our monthly social reporting provides you with a digital report with key insights on your social marketing effectiveness, including:

§ Growth and Analytics Reporting § Brand and Content Review/Optimization and Recommendations § Contesting Review (if applicable) § Competitor Review and Analysis Get custom feedback and tailored strategies for: Facebook

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Allegiant Marketing Group, Inc.