Welcome to Craft Marketing!
AMA Madison ● 2018 Moving Marketing Forward Conference - Early Bird Deadline Aug. 11 ● Membership Opportunities ● Sponsorship
Next Craft Marketing: Tues, Aug 28 Jacy Imilkowski: “Marketing Mind-Reading 101: What Your Boss, Clients & Customers Really Want”
Under the Influence 10 Ways Influencers can Help You Extend Your Online Reach
“ Everybody's just like, 'Wait. I could go out and like hold those like hair enhancement gummies' or 'I can go out and like hold a product, and I can ” make money.
No Problem Awareness Problem Awareness Solution Awareness Comparison Buying Post-Implementation Customer Success
“ Instead of being gimmicky, use influencer marketing to tell authentic stories and collaborate with people who want to create ” content for a brand.
“ Finding influencers and collaborating with them leads to better content, more traffic, and ” long-lasting relationships.
For influencer marketing to be effective, you must collaborate on content.
“ It’s all about relationships. Don’t let anyone tell you any ” different.
Traditional referral source Digital
Resources from Winbound ● Deck + Content - Conversion Scorecard (includes keyword rankings) ● Winbound.com/blog Greg Mischio Founder - Lead Strategist greg.mischio@winbound.com 608-445-0683
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