Influencer marketing is really important in the fashion world - - PowerPoint PPT Presentation

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Influencer marketing is really important in the fashion world - - PowerPoint PPT Presentation

Dec 05, 2023 409 likes •722 views

Influencer marketing is really important in the fashion world Social media stars are often the default starting point We wanted to take a fresh look at influencer marketing Not all influencers are created equal, some have more

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Influencer marketing is really important in the fashion world

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Social media stars are often the default starting point

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We wanted to take a fresh look at influencer marketing

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Not all influencers are created equal, some have more impact than

  • thers
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  • More passionate
  • More knowledgeable
  • Source: Time Out
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SLIDE 10 Source: EConsultancy The Rise of influencers 2016
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5x

Passionate

3x

Curious

48x

Expert

3x

Early adopter

Source: Time Out
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How do you influence makers?

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TV RADIO PRINTED NEWSPAPERS PRINTED MAGAZINES

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Motivational segmentation of the customer Indicators + Influences Transactional data + Communication data

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Introducing our Fashion Week analysis

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*Reach score = the potential audience of the original author + audience reached via retweets

Source: 2CV

25,495 5,710 12M 12M

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32 12 22 15 5 1 11 4

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379

18

181

300

6 2 4 1 44 26 17 10

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SLIDE 27 Source: TGI
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SLIDE 28 Source: Magazine Networks Australia
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Deeper connections routed in expertise deliver better results

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