as an RD Blogger or Influencer Watermelon Promotion Board Monterey - - PDF document

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as an rd blogger or influencer
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as an RD Blogger or Influencer Watermelon Promotion Board Monterey - - PDF document

Jan 08, 2023 22 likes •93 views

3/10/2019 Disclosures I am currently working with the following companies on sponsored blog content and/or sponsored social media content: How to Actually Make Money Northeast Beef Promotion Initiative as an RD Blogger or Influencer

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CHRISSY CARROLL,MPH, RD, USAT LEVEL I TRI COACH

How to Actually Make Money as an RD Blogger or Influencer

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Disclosures

I am currently working with the following companies on sponsored blog content and/or sponsored social media content:

  • Northeast Beef Promotion Initiative
  • Watermelon Promotion Board
  • Monterey Mushrooms
  • New England Dairy Council
  • NOW Foods

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Perception vs. Reality

  • -Image from someecards

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AD REVENUE

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TIME COMMITMENT

  • Heavily dependent on blog traffic
  • Social following not essential

TRAFFIC + FOLLOWING

AD REVENUE

Making money from ads on your website/blog

  • Considerable up front to grow

traffic

  • Fairly passive to maintain
  • Comfort level
  • User experience
  • Traffic / money

CONSIDERATIONS

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AD REVENUE

https://www.monumetric.com/ Intermediate

Monumetric

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https://www.mediavine.com/ https://www.adthrive.com/ Advanced

Mediavine / AdThrive

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https://www.google.com/adsense Beginner

Google AdSense

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1K-10K PVs 10K-25K PVs 25K+ sessions

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Tips for Growing Blog Traffic for Ad Revenue

PUT TIME IN PINTEREST WRITE EXCELLENT CONTENT

Keyword research; on-page optimization; backlinks

FOCUS ON SEO

Vertical images; keyword friendly descriptions Long-form; “Is this one of the top 10 pieces

  • f content on the internet about this?”

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SPONSORED CONTENT

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40 %

70% of millennials value peer endorsement.

VALUE

70 %

BLOGGER/INFLUENCER MARKETING: OPPORTUNITY

References: https://www.cpcstrategy.com/blog/2018/12/influencer-marketing-statistics/; https://digitalmarketinginstitute.com/en-us/blog/20-influencer-marketing-statistics-that-will-surprise-you

40% of consumers have purchased a product after seeing a social media recommendation.

PURCHASING GROWTH

Influencer marketing will be a $10 BILLION dollar industry by 2020.

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76% of brands find determining ROI challenging.

ROI

76 %

BLOGGER/INFLUENCER MARKETING: CHALLENGES

By 2020, there will be 31.7 million bloggers.

References: https://www.cpcstrategy.com/blog/2018/12/influencer-marketing-statistics/; https://digitalmarketinginstitute.com/en-us/blog/20-influencer-marketing-statistics-that-will-surprise-you; https://influencermarketinghub.com/no-fyre-festival-wasnt-an-influencer-marketing-success-and-other-lessons-from-a-disaster/

SATURATION POOR CONNOTATIONS

“Sell out”, “Brainwashed”, “Get a real job”, etc. (+ FYRE Festival)

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SPONSORED CONTENT / WORKING WITH BRANDS Blog Posts Social Shares Sponsored Video Brand Ambassador IG Takeover Podcast Sponsors

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SPONSORED CONTENT / WORKING WITH BRANDS

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SPONSORED CONTENT / WORKING WITH BRANDS

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SPONSORED CONTENT / WORKING WITH BRANDS

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SPONSORED CONTENT / WORKING WITH BRANDS

Video Link: https://www.youtube.com/watch?v=NuB42UcGHv0

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TIME COMMITMENT

  • Traffic & social following matter –

but no hard & fast numbers

  • Engagement
  • Niche can be helpful

TRAFFIC + FOLLOWING

SPONSORED CONTENT

Money paid by brands to promote their products/services on your site or social media channels

  • Varies
  • Writing, photography, editing,

video, promotion, etc.

  • Comfort level
  • Sponsored to non-sponsored ratio
  • Exclusivity
  • Licensing

CONSIDERATIONS

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SPONSORED CONTENT / WORKING WITH BRANDS

  • Opportunities all in
  • ne spot
  • Quick applications
  • Generally you give up

more rights

  • Lower pay

NETWORKS PITCHING VS.

  • Need to find the right

contacts

  • Detailed proposals
  • More control over

contracts

  • Higher pay

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MAKING IT WORK FOR YOU Benefits to the brand Ask to work together Discuss what would make it a success Creativity counts

A B C D

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  • Ethical and legal obligations
  • Product or compensation
  • Ad, sponsored, natural

language

RD ETHICS + DISCLOSURE

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AFFILIATE MARKETING

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TIME COMMITMENT

  • Higher traffic & following can be

helpful – but not essential

TRAFFIC + FOLLOWING

AFFILIATE MARKETING

Money paid by brands when you drive the sale of a product on your site or social media channels

  • Long form posts = more time up

front; passive later

  • Quick social shares = less time up

front; need to consistently share

  • What do you already use &

promote?

  • Commission rates
  • Cookie length
  • Focus on buyer intent

CONSIDERATIONS

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AFFILIATE MARKETING Affiliate Networks

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Individual Affiliate Programs

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Amazon

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  • Share-A-Sale
  • Awin
  • Rakuten

Marketing

  • CJ Affiliate
  • Ultimate Bundles
  • Fellow RD

programs/services*

  • Other individual

programs

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  • Ethical and legal obligations
  • Make it clear that it’s an

affiliate link

  • Disclosure before/at link or

product discussion

RD ETHICS + DISCLOSURE

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DIGITAL PRODUCTS

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DIGITAL PRODUCTS E-Books Online Courses Printables Membership Site CEU Options Meal Plans

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DIGITAL PRODUCTS

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DIGITAL PRODUCTS

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TIME COMMITMENT

  • Higher traffic & following can be

helpful – but not essential

  • Other site options (RD2RD, Etsy)

TRAFFIC + FOLLOWING

DIGITAL PRODUCTS

Selling your own e-book, course, video series, or other digital product.

  • Considerable up front – then mostly

passive

  • Think about your audience – solve

problems

  • Decide on type
  • Pre-sell and/or beta-test

CONSIDERATIONS

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PHYSICAL PRODUCTS

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PHYSICAL PRODUCTS Food Products Supplements Beauty products T-Shirts & Apparel Print Books Fitness Gear

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TIME COMMITMENT

  • Importance varies based on

product

TRAFFIC + FOLLOWING

PHYSICAL PRODUCTS

Selling your own book, food product, apparel, etc.

  • Varies considerably
  • Think about your audience
  • Consider various avenues (DIY, FBA,

MLM, etc.)

CONSIDERATIONS

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FREELANCE SERVICES

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FREELANCE SERVICES Freelance articles VA for other RDs Food photography Social media management CEU Options Nutrition analysis

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FREELANCE SERVICES

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FREELANCE SERVICES

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FREELANCE SERVICES

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TIME COMMITMENT

  • Generally not necessary

TRAFFIC + FOLLOWING

FREELANCE SERVICES

Making money by producing content

  • r managing content for others
  • Varies – but dollars per

hour/project

  • Building someone else’s brand vs.

your own

  • Pricing ranges widely – value your

RD credential

CONSIDERATIONS

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THE WAY TO GET STARTED IS TO QUIT TALKING AND BEGIN DOING.

  • Walt Disney

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Creating Your Personal Action Plan

WHAT CAN YOU DO TODAY AS A FIRST STEP? WHICH REVENUE STREAM DO YOU WANT TO PURSUE?

How much revenue would you like to make? Or what partnership/deal would you like to secure? When would you like this to happen?

WHAT IS YOUR GOAL, AND WHEN DO YOU WANT IT?

What is one action step you can do RIGHT NOW to move you towards this? Consider comfort level, time to put into this, etc.

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Stay Connected

chrissy@snackinginsneakers.com Headquarter

13 Ave. Ballarta Barcelona, Spain EUROPE OFFICE 45 Calle Norte Argentina SOUTH AMERICA OFFICE 1243 Barker Cypress San Francisco, California UNITED STATES OFFICE

@chrissytherd For more blogging/social tips: buildawellnessblog.com