Etsy in the UK: Four Corners of Craft Exhibitor planning and Q&A - - PowerPoint PPT Presentation

Etsy in the UK: Four Corners of Craft Exhibitor planning and Q&A

Agenda

Introduction – Community Programmes at Etsy Four Corners of Craft project overview Four Corners of Craft exhibitor notes Q&A

Introduction – Community Programmes at Etsy

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Sarah Hewett

Community Programmes Etsy UK shewett@etsy.com

www.etsy.com/uk/shop/SORT

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Craft background - supporting makers to grow successful businesses at Craft Central:

• Professional development / business skills.
• In person selling opportunities in supportive environment: Open studios, fairs, pop up shops.
• Exhibition programme.
• Public engagement: Meet the maker, workshops, talks.
• Promotional opportunities: Press outreach, events.
• Membership network: National community of makers.

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The community programmes team is like the ‘Craft Central department’ of Etsy…

• Professional development / business skills: Etsy Seller Handbook, Etsy School, Etsy Success
• In person selling opportunities in supportive environment: Markets, fairs, pop up shops.
• Exhibition programme.
• Public engagement: Meet the maker, workshops, talks.
• Promotional opportunities: Press outreach, events.
• National and global community of makers: Etsy Teams

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What do I do? Work with PR team on maker

• pportunities: online and offline
• Open: An exhibition of art on Etsy
• Etsy House: Christmas pop up shop
• Wedding Fair: Maker marketplace
• Fashion Showcase: Press showroom

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What do I do? Partnership projects with arts

• rganisations, cultural

institutions & maker networks to support UK craft community.

• Manmade: Celebrating men who make with

Crafty Fox Markets.

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What do I do? Partnership projects

• Redesigning Alice: Design competition with the British Library for 150th anniversary.

Makers to create Alice inspired products to be stocked in British Library Shop.

Four Corners of Craft Project overview

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Etsy in the UK: Four Corners of Craft

Maker development and exhibition project in partnership with creative organisations throughout the UK. Culminating in an exhibition of beautiful contemporary craft by 45 designer-makers from England, Scotland, N. Ireland and Wales at Tent London during London Design Festival.

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Project partners

Lead partners include: London Design Festival, Tent London, Crafts Council, Contemporary Applied Arts, The Design Trust, Craft Scotland, Creative Scotland, Craft NI, Arts Council of Northern Ireland and Helfa Gelf. With support from: Arts Council of Wales, Ruthin Craft Centre, The Makers’ Guild in Wales and many more incredible creative organisations around the UK.

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The designer-makers

• Almost 1000 applications
• 4 regional selection panels
• 45 selected exhibitors
• Over 50% of exhibitors new to Etsy
• Professional development: The Design Trust
• Exhibition management / promotion: Etsy
• £0.00 participation fee! J

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London Design Festival / Tent London

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Location, Location, Location! LDF / Tent

• Major hub during festival
• Busy creative area anyway!
• Tent expects over 20,000 ticketed visitors
• Manmade received 4000 visitors in 2 days.

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The Gallery

Four Corners of Craft Exhibitor notes

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Timeline Important dates

• Exhibition runs: 24-27 Sept
• Private View: Thursday 24 Sept (6-8pm)
• Delivery: Thursday 17 Sept 10am-5pm

(office) OR Monday 21 Sept 10am (gallery)

• Collection: Monday 28 Sept (gallery)

10am-3pm OR Wed 30 Sept 10am-5pm (office)

www.etsy.com/uk/shop/JamFurnitureDesign

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Delivery / Collection requirements

• Product selection request sent w/c 29 June.
• You are responsible for delivery and collection of your work (you will dispatch any sales after

the show, once you have collected your work from us).

• Unfortunately we cannot cover costs of delivering/collecting work or your travel to London.
• Delivery / collection addresses emailed to exhibitors on 30 July.

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Sales

• All work will be for sale, but nothing will be taken away during the exhibition.
• You will be responsible for dispatching any sales after the exhibition (once you have collected

from Etsy, unless you have multiples of stock to send out in the meantime).

• We cannot manage any customer collections from the office after the show.
• All sales will be processed through your Etsy shop.
• Please mark the listings for your selected items as RESERVED FOR FOUR CORNERS OF

CRAFT so customers can clearly find those pieces and they are available during the exhibition.

• You will be able to sell multiples if available, so please update the stock on your listing

accordingly.

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Promotions

• Press release: Latest version sent to sellers 30 July. Please share with your press contacts.
• Social media: Promote the exhibition via your social media channels using the hashtag

#MakingUK and handle @EtsyUK.

• Exhibition landing page: Always direct people to: etsy.me/fourcornersofcraft
• Etsy PR & Comms Top Tips: To help you promote your Etsy shop and the exhibition.
• Design Assets: Our design team are working on the e-invite for you to send to your mailing

lists and also a special shop banner for you to add to your Etsy shop; both coming soon!

• LDF & Tent: Working closely with both to promote the exhibition, inc. online and in print

listings.

• Tent talks: We will also be participating in the Tent talks programme and have invited a

maker from each region to speak about their practice on Thursday 24 Sept.

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Actions

If you’re yet to do so, please complete the following forms:

• Insurance
• Delivery/collection
• Product selection
• Images
• Exhibitor list details

Coming soon:

• Insurance requirements
• Design assets
• Promotions update
• Request for exhibition price label details
• Make sure your Etsy shop is looking great. Add reserve note to listing titles.

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Etsy Teams Connect with fellow makers

• Local / national networks of makers
• Connect online and off
• Pop Ups, business training, events
• Four Corners of Craft Etsy Team coming soon!

Agenda

Questions…

Introduction – Community Programmes at Etsy Four Corners of Craft project overview Four Corners of Craft exhibitor notes

Thank You!

www.etsy.com etsy.me/fourcornersofcraft shewett@etsy.com