Etsy in the UK: Four Corners of Craft Exhibitor planning and Q&A
Introduction – Community Programmes at Etsy Four Corners of Craft project overview Agenda Four Corners of Craft exhibitor notes Q&A
Introduction – Community Programmes at Etsy
Sarah Hewett Community Programmes Etsy UK shewett@etsy.com www.etsy.com/uk/shop/SORT 4
Craft background - supporting makers to grow successful businesses at Craft Central: • Professional development / business skills. • In person selling opportunities in supportive environment: Open studios, fairs, pop up shops. • Exhibition programme. • Public engagement: Meet the maker, workshops, talks. • Promotional opportunities: Press outreach, events. • Membership network: National community of makers. 5
The community programmes team is like the ‘Craft Central department’ of Etsy… • Professional development / business skills: Etsy Seller Handbook, Etsy School, Etsy Success • In person selling opportunities in supportive environment: Markets, fairs, pop up shops. • Exhibition programme. • Public engagement: Meet the maker, workshops, talks. • Promotional opportunities: Press outreach, events. • National and global community of makers: Etsy Teams 6
What do I do? Work with PR team on maker opportunities: online and offline • Open: An exhibition of art on Etsy • Etsy House: Christmas pop up shop • Wedding Fair: Maker marketplace • Fashion Showcase: Press showroom 7
What do I do? Partnership projects with arts organisations, cultural institutions & maker networks to support UK craft community. • Manmade: Celebrating men who make with Crafty Fox Markets. 8
What do I do? Partnership projects • Redesigning Alice: Design competition with the British Library for 150 th anniversary. Makers to create Alice inspired products to be stocked in British Library Shop. 9
Four Corners of Craft Project overview
Etsy in the UK: Four Corners of Craft Maker development and exhibition project in partnership with creative organisations throughout the UK. Culminating in an exhibition of beautiful contemporary craft by 45 designer-makers from England, Scotland, N. Ireland and Wales at Tent London during London Design Festival. 11
Project partners Lead partners include: London Design Festival, Tent London, Crafts Council, Contemporary Applied Arts, The Design Trust, Craft Scotland, Creative Scotland, Craft NI, Arts Council of Northern Ireland and Helfa Gelf. With support from: Arts Council of Wales, Ruthin Craft Centre, The Makers’ Guild in Wales and many more incredible creative organisations around the UK. 12
The designer-makers • Almost 1000 applications • 4 regional selection panels • 45 selected exhibitors • Over 50% of exhibitors new to Etsy • Professional development: The Design Trust • Exhibition management / promotion: Etsy • £0.00 participation fee! J 13
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London Design Festival / Tent London 18
Location, Location, Location! LDF / Tent • Major hub during festival • Busy creative area anyway! • Tent expects over 20,000 ticketed visitors • Manmade received 4000 visitors in 2 days. 19
The Gallery 20
Four Corners of Craft Exhibitor notes
Timeline Important dates • Exhibition runs: 24-27 Sept • Private View: Thursday 24 Sept (6-8pm) • Delivery: Thursday 17 Sept 10am-5pm (office) OR Monday 21 Sept 10am (gallery) • Collection: Monday 28 Sept (gallery) 10am-3pm OR Wed 30 Sept 10am-5pm www.etsy.com/uk/shop/JamFurnitureDesign (office) 22
Delivery / Collection requirements • Product selection request sent w/c 29 June. • You are responsible for delivery and collection of your work (you will dispatch any sales after the show, once you have collected your work from us). • Unfortunately we cannot cover costs of delivering/collecting work or your travel to London. • Delivery / collection addresses emailed to exhibitors on 30 July. 23
Sales • All work will be for sale, but nothing will be taken away during the exhibition. • You will be responsible for dispatching any sales after the exhibition (once you have collected from Etsy, unless you have multiples of stock to send out in the meantime). • We cannot manage any customer collections from the office after the show. • All sales will be processed through your Etsy shop. • Please mark the listings for your selected items as RESERVED FOR FOUR CORNERS OF CRAFT so customers can clearly find those pieces and they are available during the exhibition. • You will be able to sell multiples if available, so please update the stock on your listing accordingly. 24
Promotions • Press release: Latest version sent to sellers 30 July. Please share with your press contacts. • Social media: Promote the exhibition via your social media channels using the hashtag #MakingUK and handle @EtsyUK. • Exhibition landing page: Always direct people to: etsy.me/fourcornersofcraft • Etsy PR & Comms Top Tips: To help you promote your Etsy shop and the exhibition. • Design Assets: Our design team are working on the e-invite for you to send to your mailing lists and also a special shop banner for you to add to your Etsy shop; both coming soon! • LDF & Tent: Working closely with both to promote the exhibition, inc. online and in print listings. • Tent talks: We will also be participating in the Tent talks programme and have invited a maker from each region to speak about their practice on Thursday 24 Sept. 25
Actions If you’re yet to do so, please complete the following forms: • Insurance • Delivery/collection • Product selection • Images • Exhibitor list details Coming soon: • Insurance requirements • Design assets • Promotions update • Request for exhibition price label details • Make sure your Etsy shop is looking great. Add reserve note to listing titles. 26
Etsy Teams Connect with fellow makers • Local / national networks of makers • Connect online and off • Pop Ups, business training, events • Four Corners of Craft Etsy Team coming soon! 27
Questions… Agenda Introduction – Community Programmes at Etsy Four Corners of Craft project overview Four Corners of Craft exhibitor notes
Thank You! www.etsy.com etsy.me/fourcornersofcraft shewett@etsy.com
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