Distributing a Mobile Team A Brave New Etsy Chapter Etsy - - PowerPoint PPT Presentation

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Distributing a Mobile Team A Brave New Etsy Chapter Etsy - - PowerPoint PPT Presentation

Feb 27, 2023 373 likes •944 views

Distributing a Mobile Team A Brave New Etsy Chapter Etsy etsy.com/mobile Etsy Hannah Mittelstaedt + Mobile-First Etsy Partially there: Built for mobile web with responsive layouts API-first work Etsy The Problem:

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Distributing a Mobile Team

A Brave New Etsy Chapter

Etsy

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etsy.com/mobile

Etsy

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Hannah Mittelstaedt

+

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“Mobile-First”

Etsy

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Partially there:

  • Built for mobile web with responsive

layouts

  • API-first work

Etsy

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The Problem:

Separation of the web product teams, and native app work.

Etsy

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Product Teams!

Buyer Experience Shop Management Search Shipping Buyer Activation

Etsy

Community Local Payments Checkout Marcom … etc

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Web Product Teams:

  • Innovate
  • Keep Deep Domain Knowledge
  • Know the Backend and APIs
  • Don’t work on the apps
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JeremyMiranda

‘Throw it over the wall’

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We don’t want to be a web company that has apps. We want to bake mobile into everything we do.

Etsy

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The Solution!

Etsy

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The Solution!*

*Work in Progress

Etsy

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You are all the mobile team!

Etsy

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LOSTBOYIllustrations

Etsy

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App Core App Growth

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How do we app?

Etsy

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How do we app?

Hire? Learn?

Etsy

btw, etsy.com/careers

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How do we app?

Hire? Learn!

Etsy

still... etsy.com/careers

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Learn

Etsy

Chris Jamie

teamtreehouse.com/library/google-play-services

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Ok but, how do we release?

Etsy

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Talk by Ross Snyder

slideshare.net/beamrider9/ continuous-deployment-at-etsy-a-tale-of-two-approaches

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Etsy

Not on apps.

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2 week release cycle

Etsy

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So that was the plan.

Etsy

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The New Problems

Etsy

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Not Continuous:

Leaving validation to pre-release is error- prone and far from continuous. How do we shorten the feedback loop?

Etsy

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More Continuous:

Treat master like we might cut the release at any moment.

Etsy

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...push to master like everyone is

Etsy

JoyfulRoots

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What release are we on?

Code is shipped from under us every 2 weeks. What got in?

Etsy

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Releasinator

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What about our data?

We don’t have the data sophistication and tools that we had on the web.

Etsy

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What about our data? Dan McKinley on Etsy Data: mcfunley.com/data- driven-products-now “the way etsy employees imagine that etsy is used is pretty distantly removed from the way etsy is really used”

Etsy

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What about our data?

We don’t have the data sophistication and tools that we had on the web.

Etsy

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Data Quality Working Group

Etsy

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What about our data:

Start anyway. And let’s get the company involved in fixing it.

Etsy

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Surprises in What is Hard

Etsy

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What Actually Wasn’t Hard

Etsy

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What wasn’t hard:

  • 1. The web engineers write totally solid

app code

Etsy

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What wasn’t hard:

  • 2. Other teams want your product

feedback

Etsy

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What’s Really Hard

Etsy

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Quality

Maintaining product quality and consistency within an app.

Etsy

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Frustration

Getting good at a new thing sucks.

Etsy

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Trifecta of Dev Frustration

Etsy

Learning a New Thing Shipping Slower Staying Away from Comfortable Work

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Trifecta of Dev Frustration

Etsy

Learning a New Thing Shipping Slower Staying Away from Comfortable Work

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Trifecta of Dev Frustration

Etsy

Learning a New Thing Shipping Slower Staying Away from Comfortable Work

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Trifecta of Dev Frustration

Etsy

Learning a New Thing Shipping Slower Staying Away from Comfortable Work

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Trifecta of Dev Frustration

We’ve built up a system of dopamine where we ship and know what we’re doing.

Etsy

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Kellan You’re not going to get as much done next year as you want to. Apps take longer. The tools aren’t as good as we’re used to. You’ll be shipping less frequently, and with lower confidence.

Etsy

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Kellan But someone had to write Deployinator, the first dashboard, Statsd, and PushBot. And everything else we take for granted. We’re back in that place. We are tool builders, and we need better tools. This is a huge exciting opportunity to be part of something new.

Etsy

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Etsy

Successes!

Releasinator StatsD on native New analytics infrastructure Apple Pay & Google Wallet Social Sign-On New Homepage Similar Listings Appreciation Photos New Search Taxonomy Shipping Calculator And more...

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Questions?

Hannah Mittelstaedt @hannahmitt etsy.com/careers

Etsy