Mobile Marketing with Channel Mobile Its time to harness the power - - PowerPoint PPT Presentation

Mobile Marketing with Channel Mobile

It’s time to harness the power of mobile!!

The Power of Mobile

The Power of Mobile

Operator revenues - $5.4 4 trillion

• n

cumulative 2013 - 2017 Analysts predict a SIM pe penet netration

• n of

97% in 2017 Mobile data traffic expected to grow by 79% annu nnually y from

• m

2012 012 - 2017 17 In the past 5 years, mobile penetration has grown from 30% 30% to wel ell over er ha half of the population Nigeria represents the largest share of subscribers – 95 95 million

• n

The African market is expanding ne nearly y twice as fast as Asia’s Inc ncrea reasing g de demand for mobile advertising is ever present

About Us

Channel Mobile is a Mobile Marketing Agency based in Cape Town that strategises, develops and executes fully fledged mobile campaigns for corporates and advertising agencies alike.

• Wireless Applications Service Provider (WASP) with direct connections for SMS, Short Codes, USSD, IVR and MMS to all four South African mobile

network operators

• Broad based BEE status: Level 2
• Full member of WASPA
• Full member of MMA

Channel Mobile formerly traded as AppointMate from 2002 to May 2008. We started as a very basic software application that was marketed to the automotive industry to enable dealerships to SMS service reminders and marketing information to their customers. To this day we still supply this application to hundreds of motor dealers but in 2008 re-branded and became a service provider with all South African mobile networks and a fully fledged mobile solutions provider. We are the preferred mobile solutions provider to a number of large corporates and advertising agencies, including Quirk, Hero, Publicis Machine, Incentiv, World Wide Creative, Oscar Tango, Hisense, Protea Hotels, Lewis Group and CMH Group.

Channel Mobile Offering

Bulk SMS

• We provide a web-based app

pplica cati tion for the sending of single and bulk SMS.

• Easily connect to our SMS gateway.
• No third party software or hardware to be installed.
• Rapid Response & Delivery.
• Competitive Rates
• Re

Reverse bi billed reply available. No cost to the user Features

• Rapid and reliable delivery
• Personalising messages to recipients
• Sending long messages (+160 characters)
• Scheduling messages for future delivery
• Replies
• Managing databases
• Full reporting

USSD

• USSD stands for Uns

nstructu tured red Sup upplementary Service ces Dat

• Data. It is a technology used to send information (usually text menus) between a mobile phone and

an application on a mobile network.

• USSD Codes can encompass once off requests or interactive navigation with a menu based application and is extremely effective when targeting a lower

LSM as it is supported by all ha hand ndsets and ne networks and requires no internet to connect – it therefore has grea reat re reach ch and nd adop doption within your market.

• Premium rate, standard rate and re

reverse bi billed available.

• One of the only WASPS in South Africa that offers NI USSD

Features Create a mobile based menu driven application for your business. These can revolve around:

• USSD Mobile Surveys
• Client feedback forms
• Polls
• Questionnaires
• USSD based competitions for database building
• Mobile based research tools

SMS Short Codes

Short codes have become a key touch and contact point in Mobile Marketing Campaigns. Channel Mobile offers a simple, smart and easy way to manage short code campaigns.

What What is a Shor hort Cod

• de?
• A 5 digit number (e.g. 31941) that carries a premium, standard or reverse charge. Using a short code allows

businesses the functionality to

• generate sales leads, compile da

data tabases and crea reate re revenue. What What You

• u Can Do:

Do:

• Manage and run SMS competitions
• Create an opt in database
• Create Sales Leads
• Create revenue generating opportunities
• Push Mobi Site links or content to customers
• Run a quiz or survey
• Create a donation service

Bulk MMS

• Bulk MMS allows you to send pictures, sound clips, video clips and up to 5 000 characters of text. Your MMS

Media can be sent to our design team, who will then compile, preview, test, and send your MMS or save it to be sent at a later stage. BULK MM MMS Features

• Bulk MMS Announcements
• Targeted MMS
• Personalized MMS
• Interactive MMS
• Direct response

Mobile Display Advertising

Channel Mobile display advertising platforms

• Vodacom Vlive
• StrikeAd

Vodacom Live!

V-Live

• SA’s largest site and content portal
• Covers games, music, news, sport, weather & entertainment
• It’s free to browse to Vodacom customers
• 5.1 million unique visitors every month

The he Audience:

• LSM 5 – 10
• Mostly feature phones
• 25 – 35 years old
• 50/50 male/female
• Reach: Nationwide

StrikeAd

StrikeAdis the leader in programmatic advertising across multiple devices. They combine a huge reach of leading SSPs with best in class mobile DMP audience data and our advanced predictive modelling to deliver unparalleled insight and superior ROI. Device: targeting based on manufacturer / model / device capabilities / device age Connection: targeting based on the carrier / Wi-Fi information contained in the bid request Content: targeting based

• n the type of app / site

being used Geo-tracking by country / state / DMA / postcode / latitude / longitude Geo-tracking by POIs (such as airports / store locations) Advanced targeting powered by geographically profiled audiences

Please Call Me Advertising

What What is Pl Please Call Me? Me? Please Call Me is a free ree network used to reach urban/rural areas. A text message, with optional call to action, is tagged to the end

• f the Please Call Me message. The sender and receive receives the advertisement.

Benefits

• Create awareness
• Drive engagement
• Build relationships
• Many call-to-action options
• Supports all handhelds
• No internet connection required
• Supported by all networks
• Massive reach. Vodacom 40 million impressions a day. MTN 25 million per day impressions a day

Who’s the audience?

• LSM 1 – 10
• Both feature phones and smartphones

Please Call Me Reach

Voice Messaging Solutions

Voic

• ice Broadcastin

ing Using the technology of Interactive Voice Response (IVR) and Automated Voice Messaging (AVM), it is also referred to as interactive voice broadcasting. The recipients get a phone call that when answered plays a recorded message. The person can interact with the message and their selections on the keypad triggers the system to send another message back to the

• recipient. A single or interactive message can be sent to the recipient and the system can

also be integrated to a call centre. Data is captured for all selections made by the recipient and reporting is available for duration of calls to establish the success rate. Voic

• icemail

il Drop

• p

Directly place a recorded message into the recipient’s voicemail without the phone ringing. The recipient will get a standard voicemail notification and can access it like any other

• message. With this option you can bypass the ringing phone and have your client listen to

the message at their convenience. As with any voicemail, the recipient can listen to the message multiple times consequently this method can increase the effectiveness of your campaign or information. Voicemail drop is best suited for a message where the recipient is not asked to select any other alternatives.

Product Technical Specifications and Reporting Information

Voic Voice Bro roadca cast mp3 file Reporting available and Campaign management by Channel Mobile

• Popular uses

include surveys, greetings, booking confirmations, marketing and promotional messages, urgent news or updates

• Integration options

available

• Available on Cell C,

Vodacom and MTN Voic Voicemail Dr Drop mp3 file Reporting available and Campaign management by Channel Mobile

Building Mobile Communities

LumiaLiving.com

• A fresh mobile interest and lifestyle digital content network established in partnership with Microsoft Mobile

Devices aka Nokia.

• It consists of a gateway app and extends into a network of
• associated mini-apps featuring collaborative multi-brand content, engagement mechanics and advertising

messages.

• Community members register and opt-in once anywhere in the network and are organically profiled

continuously to enable targeted content delivery and messaging.

• The scope of the LumiaLiving audience footprint extends across multiple digital channels such as mobile, social

and email - it reaches countries in the Sub-Saharan Africa region.

Example Xbox Segment on LumiaLiving

Example Micro Communities

Mobile Websites

• Channel Mobile offers the development of bespoke Mobile

ile Websit ites or Mobi Sites.

• Mobile sites can be static, offering only content or, dynamic to enrich the user’s experience.
• WAP Push Messaging can be seamlessly implemented to allow the SMSing of WAP URL’s to their client’s

mobile phone. This will allow for easy connection to, and bookmarking of, the mobile phone website on the user’s mobile phone. Sur urvey y It (su surveyit yit.co.za) Branded mobile surveys can be created quickly and cost effectively using Channel Mobile’s enterprise mobi survey tool. The brand is given a subdomain, such as www.distell.surveyit.co.za, and a branded set of pages, menus and sub menus. Users can be invited by an SMS containing a unique URL. When clicked on they are arrive at the home page and can be welcomed by name. Users can be awarded airtime or other instant incentives upon completion of the survey. They surveys can either be open to anyone or can only be accessed if invited. My Mob

• bi (mym

ymobi. i.biz iz) My Mobi boasts all of the Survey It functionality but is used for campaigns that are not survey specific. The most common uses are competitions, lead generation, mobile communities and brand catalogues.

DEVICE LOOKUP SERVICE

• As Channel Mobile has direct connections to each South African mobile network, we are able to perform ad hoc mobile device
• lookups. The networks pass the below information back to us per MSISDN:
• Active/Disconnected
• Handset make and model
• Device type
• MMS enabled
• This is primarily used for data enrichment, database cleansing or used before an MMS campaign to remove handsets that are

unable to receive MMS:

Channel Mobile Messaging Server (CMMS)

Channel Mobile Message Server

Channel Mobile have developed a highly intelligent, adaptable and powerful messaging server from the ground up. From this server we are able to:

• Create simple and complex USSD, SMS short code, MMS and Mobi Site campaigns
• Seamlessly connect to third party systems (globally)
• Create subscription campaigns
• Send airtime, data, vouchers, coupons and electricity
• Create client specific, customised reporting
• Pull detailed campaign statistics and reports
• Setup automated reporting
• Generate reports in various formats (CVS, XLSX or XML)
• Helpdesk functionality (to ensure efficient issue resolution)
• Manage opt outs/unsubscribes (email and mobile)
• Competition and real time prize draw setup
• Various prize draw options (everyone is a winner, random draw or every nth entry is a winner)
• Create client log in for full online reports

Mobile Rewards

Ai Airti time and nd Dat Data Re Rewards

• Send your customers airtime or data directly to their mobile phone
• Pinned and pin less options available
• Pinless Airtime: R2 to R999
• Pinned Airtime (common denominations): R5 and R10
• Extremely effective for competitions

Cash Send (ABS ABSA, FNB B and nd Standard Bank)

• Reward your customers with cash prizes
• Send an SMS with the voucher number and pin
• User goes to any ABSA, FNB or Standard Bank ATM, punches in the number and

pin, and receives cash instantaneously

Mobile Voucher Partners

• DueSouth
• Markham
• Sportscene
• Totalsports
• American Swiss
• @Home
• Exact!
• Foshini
• Matrix
• Sterns

TFG

 TFG vouchers are valid and redeemable at all 18 brands, and are not refundable  TFG vouchers can be used at more than 2 000 stores countrywide  TFG vouchers cater for all LSM’s  TFG reserves the right to cancel a voucher at any time. In such an event, TFG will honour all valid non-expired Vouchers

Mobile Voucher Partners

• Pick ‘n Pay
• Kauai
• Nando’s
• Vodacom
• Cape Union Mart
• Boxer
• Hungry Lion
• Vida e Cafe
• KFC
• Shoprite Liquor

wiGroup

wiGroup is a platform provider specialising in point-of-sale integrated mobile transacting. The company was founded in 2007, has accumulated over 50 000 hours of development IP, provides mobile payment technology to over 50 000 retail lanes in South Africa, and has processed over R3 billion in transaction value. wiPlatform enables mobile transaction services and applications, through a single integration, to let their customers transact directly from their mobile phones at any wiGroup integrated

• retailer. Conversely any retailer that has integrated to wiPlatform can then switch on any mobile transaction service or application at their point-of-sale.

Connected Retailers

• Checkers
• Shoprite
• Checkers Liquor
• Usave
• Ben Sherman
• Cellucity
• Colcacchio
• Cycle Lab
• Dischem
• Hungry Lion
• News Cafe
• Old Khaki
• Poetry
• Primi Piatti
• Pringle
• Pro Shop
• Palladium
• Single Stores
• Wakaberry
• Myog

Mobile Voucher Partners

Shoprite & Checkers Eezi Coupons

• EeziCoupons
• These can only be used at Shoprite and Checkers
• EeziCoupons provides consumers with instant shopping discounts on their mobile
• phones. Consumers are issued with a redeemable code which can be used at a Shoprite
• r Checkers as a discount token on their purchase.

Mobile Voucher Partners

Movie Tickets

NuMetro currently serves 25% of the South African market, with expansion plans aimed at being implemented in the near future. NuMetro

• perates 17 cineplexes in South Africa, and is the 2nd largest cinema operator in South Africa.

Ster-Kinekor Theatres is a wholly-owned subsidiary of the Primedia Group and is acknowledged as one of the jewels in the group’s crown, and is the biggest movie exhibitor by far (more than double the size of its nearest competitor). Ster-Kinekor owns some 60% - 65% of the market, boasting some 54 movie complexes in South Africa (more than 400 screens and 63 000 seats) with 58 state-of-the-art 3D cinemas, giving Ster-Kinekor the largest 3D footprint in this territory, as well as 4 complexes in neighbouring territories. Strategic partnerships driving Ster-Kinekor’s supremacy in its market are those with Discovery Health and Edgars Club – through which their members can access reduced price movie tickets and various other benefits.

TOOLS AND REPORTING

Reporting – Client Side

Client has access to full online reporting. Client side reporting includes:

• All user data
• Total entries count per application/campaign
• Export and filtering options
• Option to SMS entries
• Option to send ad hoc and bulk SMS campaigns

Reporting – Channel Mobile Side

Channel Mobile offers detailed reporting. Which includes the below:

• Hourly/Daily/Weekly/Monthly entries
• Average entries per month and week
• Entries per mobile network
• Complete campaign summary report
• User drop off report
• Full session report
• Refer a friend report

SYSTEMS REDUNDANCY AND FAILOVER

HOSTING

Channel Mobile’s ser servers s ar are based based at MW MWEB EB Data a Cen Centre which hich is is a a tier ier 1 1 ISP SP Data a Cen Centre based based in in Sou South Af Afric

• rica. MW

MWEB EB Data a Cen Centre pr provid ides s the he follo

• llowing

ing:

• Restricted physical access: 24/7 guard service, security alarms, restricted access, fingerprint recognition, access cards and security cameras.
• Uninterruptable power supply: Multiple UPS’s and backup generators ensure your business systems won’t go down as a result of power failures.
• Temperature control and raised flooring: These help to maintain constant airflow and consistent temperature and humidity ranges.
• Fire protection: Fire alarms enable early detection, and a fire suppressant system ensures your servers are constantly protected against harmful

environments.

Add Addit itio iona nal Sup Suppo port Poin ints

• Physical primary servers with Hyper-V servers configured for failover
• 24/7 server monitoring and support
• 4 hour same day mission critical onsite support

SUPPORT

GATEWAY REDUNDANCY

Channel Mobile has three owned and managed dedicated servers hosted at MWEB Data Centre. In the event the primary server fails, the secondary server will take over within ten (10) minutes. Should the secondary server fail, we have a virtual server hosted in the Amazon Cloud and a virtual server hosted in Azure Cloud that will takeover within ten (10) minutes. We currently have two hard drives running in RAID (Redundant Array of Inexpensive (Independent) Disks) configured for data redundancy. Both have Dell 4 hour same day mission critical warranty. The primary database is backed up hourly. Copy kept both on and off site. In the event of system failure, all servers have real time monitoring systems which automatically notify a NOC team.

24 24 HO HOUR CRI RITICAL CARE

Channel Mobile will provide 24 hour critical care support. Trained call centre agents as well as technical staff will be available at all times should any issues

• ccur to insure they are dealt with and resolved immediately.

HELPLINE & SUPPORT

CHANNEL MOBILE CLIENT SUPPORT LINE

• Dedicated Account Manager
• Set up
• Training
• Testing
• Support
• Dedicated support (Mon – Thurs 08:30 – 17:00; Fridays 08:30 – 16:00) – Cal

Call (0 (021)2 )200 5955

• After hours emergency support
• Rob
• b Mac

aconachie (M (Man anaging Dir Director) – 08 083 3 65 653 3 84 8441 41 – rob@channelmobile.co.z .za

• Sha

Shaun Mar arriner (O (Operations s Mana anager) – 08 084 4 24 246 6 81 8101 01 – sha shaun@channelmobile.co.z .za

CHANNEL MOBILE CONSUMER CARE LINE

• Dedicated campaign helpline (087 943 2655)
• Trained and friendly support agents
• Briefed per campaign
• Follow SOP’s setup by management
• Log all queries
• Post campaign helpline report

AFRICA

What We Offer in Africa

• Bulk SMS
• Mobile Websites
• USSD
• Short Codes
• Mobile Banner Display Advertising
• Please Call Me Advertising
• Airtime

OUR CLIENTS / BRANDS WE HAVE WORKED WITH

OUR CLIENTS

BRANDS WE HAVE DONE WORK FOR