LG s View on View on LG s LG s View on Future Mobile Future - - PowerPoint PPT Presentation

23 February 2005 23 February 2005 Mobile Communications Company LG Electronics Inc. Mobile Communications Company LG Electronics Inc.

LG’s View on Future Mobile Communications LG LG’ ’s s View on View on Future Mobile Future Mobile Communications Communications

Table of Contents

LG CDMA Mobiles in Indian Market LG CDMA Mobiles in Indian Market Future of Mobile Technology Trend Future of Mobile Technology Trend

LG CDMA Mobiles in I ndia

3Q

2005 2004 2003 2002

1Q 4Q 3Q 2Q 1Q 2Q 4Q 1Q 4Q 3Q 2Q 1Q Jan.

RD2030

First devoted Model for Indian Market by LG Nov. Apr. Jan. Sep. 2Q 3Q

DM150

First CDMA by LG First CDMA Color Phone in India

RD7130

First CDMA Native MMS Phone in India First CDMA Camera Phone in India

RD7230 RD6000

Mobile Sales in I ndia

Through aggressive investment for Indian CDMA market, LG has accomplished CDMA market share No.1

2003

LG 55.0% LG 41.5% 45.0% 58.5%

Total : 3,738K units Total : 5,400K units

2004

New Paradigm of Com m unication

Next Generation I ssues:

Limitation of Size, Performance, and Price

Consideration 2010 2004

All-in-One

• PnP Module Integrated Handset

Direction

• f

Convergence

Partial Convergence

• DiCa/DiCam Phone, DMB Phone

Divergence

• Well-being Phone

2005 2006 2007 2008 2009 Technology Trend

DMB Wearable Network Convergence

• [PAN, Wired] & Wireless

DVB-H Wide Spread of Telematics & LBS Sensor Network VoIP Portable Internet (WiBro) 4G / SDR Hetero-Network Seamless Roaming Natural Language Processing 3D Game Media Player E-911

Popularization of Open OS Increasing Importance of H/W, Core Components

• VolP

: Voice over Internet Protocol

• DVB-H : Digital Video Broadcasting
• Handheld
• .Wibro : Wireless Broadband Internet
• SDR : Software Defined Radio

Netw ork Evolution

9.6K ~ 14.4K 144K 384K~ 64K Data Rate

2G 2.5G 3G

IS-95A

CDMA Network

IS-95B 1xRTT

GSM Network

GSM TDMA GPRS 1xEV-DV 1xEV-DO EDGE

10M~

4G

All-IP

• GSM : Global System for Mobile communication
• GPRS : General Packet Radio Service
• EDGE : Enhanced Data-rate for GSM Evolution
• TDMA : Time Division Multiple Access
• WCDMA : Wideband Code Division Multiple Access
• 1x RTT : 1x Radio Transmission Technology
• 1X EV-DO (EV-DV) : 1x Evolution Data Only (Data and Voice)

WiFi HSDPA WCDMA

STN/TFT Color 120x160, 1.8” 100K pixels CMOS 16 Polyphonic B/W Screen Mono Tone TFT Color QCIF, 2~2.2” 100K~300K pixels 40~64 Poly, AAC/MP3 3D Graphic Engine TFT/OLED Color QVGA, VGA 300K~ pixels CCD 128 Polyphonic 3D sound External Memory TV Tuner WiFi/Bluetooth Finger print recognition

• Plain phone
• Camera phone
• MMS phone
• Camcorder phone
• VOD/MOD phone
• MP3 phone
• Game phone
• Digital TV phone
• PMP (Portable Media Player)
• WiFi phone
• Smart phone

Voice Centric Messaging Interactive Multimedia

Digital Convergence

Device Evolution

Network / Device Convergence

Network and device convergences creates a new era of mobile services

Service Evolution

Internet Mobile Broadcasting Life Style Telematics Entertainment

Service Evolution

• ITS : Intelligent Transport Systems
• PSTN : Public Switched Telephone Network
• DMB : Digital Multimedia Broadcasting

MP3 MP3 Video Player Video Player DiCa DiCa/ /Dicam Dicam Health Device Health Device Scanner CDMA/UMTS CDMA/UMTS PSTN PSTN Detector TV Game Station PC

All-IP based Multimedia Hetero-Network

DMB DMB ITS ITS W W-

• LAN

LAN Portable Internet Portable Internet Home Net Home Net

Anytime, Anywhere, You can get the information and high-quality audio / video services you want

Bit Rate Technology

• Multimedia Broadcasting Multicasting Service
• Broadcasting Multicasting Service

Analog TV Digital TV DMB / DVB-H Interactive

Fixed Format Limited Information One-site One-time

VOD

Variable Format Whatever Wherever Whenever

MBMS* BCMCS**

Mobility, QoS

Mega Trends

• T-DMB : Terrestrial Digital Multimedia Broadcastin
• S-DMB : Satellite Digital Multimedia Broadcasting

Mobile Broadcasting

You can always access the Internet via converged networks

Satellite

Internet

Broadband

3G 4G 2G PAN

* Ubiquitous Sensor Network

Mobile network USN*

Intranet

Mega Trends

I nternet

Mega Trends

Evolution of W ireless Data Service

You will experience a more intelligent working and living environment through the convergence of fixed and mobile space

Integrated Info. Platform for Intelligent Telematics

GPS Sat.

• Sat. DMB

HOME NET CP (Contents Provider) TSP (Telematics Service Provider) 802 X Access Point Office Net Network convergence Cellular Net Ad-Hoc Network Hybrid Terminal Dialogue system Intelligent Navigation Grid/web service platform Terrestrial DMB

Mega Trends

Telem atics

LOOK LOOK SOUND SOUND SMELL SMELL TASTE TASTE FEEL FEEL with with EASE EASE ENJOYMENT ENJOYMENT EFFICIENCY EFFICIENCY

Realize time to market Accept various needs

Today Tomorrow

E-Book Mobile Blog Game AoD VoD Multimedia Player

Mega Trends

Entertainm ent You will experience real amusement in multi-functional multimedia service environment

Service-specific handsets will emerge to enable people to enjoy their mobile life style. Life Style

Mega Trends

Communication Communication Commerce Commerce Home Home Network Network Cyber Cyber Community Community Health Health Care Care E E-

• Learning

Learning

Thank You !