Four Corners of Craft: Etsy Online selling 8/7/2015 55 Washington - - PowerPoint PPT Presentation

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Dec 09, 2022 144 likes •506 views

Four Corners of Craft: Etsy Online selling 8/7/2015 55 Washington St. #512 Brooklyn, NY May 6, 2011 11222 Todays Agenda: - Why selling on Etsy - Transfer your brand personality on Etsy - Run your own shop aligned with your own brand

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55 Washington St. #512 Brooklyn, NY 11222 May 6, 2011

Four Corners of Craft: Etsy Online selling

8/7/2015

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Today’s Agenda:

- Why selling on Etsy
- Transfer your brand personality on Etsy
- Run your own shop aligned with your own brand
- How to get found on and outside Etsy
- How to reach to a global audience
- Resources on Etsy
- Q&A

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Selling on Etsy means:

20.8 million shoppers worldwide
Shop is live 24/7/365
Low Risk
Professional Development
Free Educational Resources
Opportunities
Supportive creative community

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Transfer your brand personality on Etsy

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Communicate your personality in every corner of your shop

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Tell your story through a cohesive Etsy shop

A cohesive aesthetic will help promote your shop, because it tells your story, visually.

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About Page

Share your story through behind the   scenes photos

TamaraGomez

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... Or photos of your workspace

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Run your own shop aligned with your own brand

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When writing your Shop Policies..

Be informative
Stay positive
Research
Be fair
Keep it simple
Listen up
Communicate what distinguishes you and your items
It's a continuing process

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How to get found on and outside Etsy

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Title must be descriptive, not creative Most important keywords at the beginning of the title Think like a buyer - how would you search for your items? Before: XX’s collection S/S13 Lapis Sweater Tee After: Electric Blue Cotton Sweater with short sleeves

Titles

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- Use all 13 tags available
- Use synonyms and

descriptive words

- Use compound words

Some questions to ask yourself

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Title of listing: Broad terms Tags

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Include correct location
Consider shipping worldwide or to UK, CA,

US, AUS (English speaking markets)

Use keywords keeping in mind other markets

How to reach out to a global audience?

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SEO

Search Engine Optimisation

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Search What???

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Improve your ranking by finding the right words to help buyers to find you

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Shop Title

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Shop Title

Shop Announcement

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use keywords in product titles
unique titles even with similar

items

use standard terms, be obvious
don‘t exceed 80 characters in title
use Google Keyword Research

Tool

use description and about page
include links of your listings in your

listings

SEO basics

tawneyvintage.etsy.com

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Use the resources in your shop

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same period
longer period

VS

May 2015 May 2014

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Do you have a presence in key channels?

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Are these keywords included in your tags and titles?

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Do you have you still have these products in your shop?

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Etsy.com  /teams

  To get in touch with local, like- minded sellers with advice, tips, and ideas

Etsy.com  /sellerhandbook 

Advice and inspiration for successfully running   your Etsy shop Additional Resources support@etsy.com

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