How to Use Facebook Ads to Acquire New Clients WITH ADRIENNE - - PowerPoint PPT Presentation

How to Use Facebook Ads to Acquire New Clients

WITH ADRIENNE RICHARDSON

THE POWER OF FACEBOOK

u Most powerful, affordable, accessible tool in history for business owners u 1,721,000,000 monthly active users (48% log in every day) u 48% of 18-34 year olds check Facebook as soon as they wake up u 75% of Facebook users are outside the US u 20 million apps installed on Facebook every day u 7 million apps and websites integrated with Facebook

This means that no matter what you sell and who you sell it to, you can reach them on Facebook.

TARGETING

Reach The Exact Customer You Want

u Extremely precise targeting: Women with children under age 3,

who live in California that drive an Audi and love yoga J

u Targeting options are extensive:

• Location
• Income
• Interests/pages (including

your competitors)

• Relationship status
• Age of child
• Job title
• Education + fields of study
• Type of car they drive, credit

cards they use, shopping habits

Stand Out From the Crowd

u If you wait for people to “find” you – they probably won’t. Those

businesses that stand out and go grab the attention of people will win.

u With Facebook, you don’t have to wait for people to happen to find

you… you’re not relying on word of mouth

u You have control over how many people you reach and who they are u Those using Facebook to put their message in front of people will be

light years ahead of their competition

u Being visible helps to establish you as an authority in your industry

FACEBOOK PIXELS

The Power of Facebook Pixels

Pixel = a piece of code you can place on any page to track the visitors and the actions they take

For example:

v Website visitors v Added an item to the cart v Abandoned cart v Viewed content v Purchases v Leads v Registrations

Track these actions

The Power of Facebook Pixels

u You can then use these pixels to create custom audiences u Think about it, when you can track who put a specific item in their

cart but didn’t buy, you can then run ads to “retarget” those people and give them reasons to buy.

u Offer special discount, free shipping, time running out, etc. u If you recaptured just 10% of carts abandons, how much would

that increase revenue?

CUSTOM AUDIENCES

Custom Audiences

You can also create custom audiences from assets you already have – this is really powerful!

CUSTOM AUDIENCES

UPLOAD LISTS OF:

v app users v buyers v email list v Any emails or phone

numbers you have

Then, to expand on this even more… create a Lookalike Audience from all of these!

BOOST CONTENT MARKETING

Boost Your Content Marketing

u Even startups with small budgets can take advantage of Facebook u Drive targeted traffic to your blog posts for as little as $5-10 per day u Pixel those people – let the audience build over time u Run retargeting ads to that audience later about your app/product u This way you have “warmed” the audience up before putting an offer

in front of them.

TEST PRODUCTS

Testing Viable Products

u Run traffic to blog post about product before release to test interest

(and to pixel audience)

u Run traffic to page about product and have people vote for certain

features/design

u Survey your list, website visitors, etc using custom audiences u Run traffic to page about product and have them opt in to be

notified about release, etc.

Testing Viable Products

u Set up ads in less than an hour u Turn ads on and off at will u Get results fast u Know what works and doesn’t work within weeks u Able to track stats and know data about your audience u No guessing involved

MARKETING STRATEGIES

Lead Gen Strategies

u Run traffic to page where prospects opt in for free demo/pdf/video

u This allows you to grow an email list full of prospects you can continue to

market to AND you can create a lookalike audience of them

u Run traffic to promote webinar/teleclass

u Sell your productat the end of the presentation

Visibility Strategies

u Run ads targeting your competitors and point out how your product is

different from theirs (do not bash them though, focus on how you are different or better)

u Target products/software that are complimentary to yours and run ads

about how compatible they are or how well they work together

u Consider doing a video ad to these audiences with a demo of some

sort

u The goal with these ads is visibility, reach, brand awareness, build

authority and most importantly, PIXEL THEM.

THE BEST TIME TO GET STARTED WITH FACEBOOK ADS IS… NOW!

LET’S RECAP…

ü

Anyone can reach their audience in Facebook – they’re here NOW

ü

Facebook is your new BFF – starting NOW

ü

The pixel is a powerful tool – get it in place NOW

ü

Boost content and increase your reach – NOW

ü

Test product viability – discover what customers want NOW

ü

Marketing strategies you can use NOW

RESOURCES

u Audience Insights u Google Pixel Helper u Social Media Examiner u Canva.com u Picmonkey.com u Fotolia.com

www.adriennerichardson.com