GOOGLE ANALYTICS 101 #WOWWEBINAR Private and Confidential. - - PowerPoint PPT Presentation
GOOGLE ANALYTICS 101 #WOWWEBINAR Private and Confidential. Property of Whereoware, LLC. ABOUT US 20 years of experience Marketing Automation Personalized Websites Cloud-based Solutions Mobile Applications Data
Private and Confidential. Property of Whereoware, LLC.
#WOWWEBINAR
2
3
4
Learn the Lingo Tips + Tricks Analyze and Use Actionable Data What is Google Analytics? Takeaways
7
“Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.”
9
10
DIRECT EMAIL PAID SEARCH SOCIAL ORGANIC SEARCH REFERRAL
11
13
Measuring Performance
Report Description Realtime Current “Snapshot” of activity Audience Who is visiting? Demographics, Interests, Geolocation, Device Type Acquisition What channels are driving traffic? Search, Social, Referral, Email, Paid Ads Behavior How is my site performing? Top pages, Site speed, Search terms Conversions How many visitors are completing goals like product purchase or registration?
14
What’s Happening Right Now?
15
Who are your visitors?
16
Where are your visitors located?
17
Where are your visitors located?
18
Where are your visitors located?
19
20
How visitors are getting to your site
21
New vs. Returning Frequency + Recency Engagement
22
23
Compare yourself to others in the industry
25
26
27
28
29
31
Combine and integrate multiple data sources:
32
performance
to marketing & sales teams, IT service desk, management, clients & stakeholders
33
http://blog.whereoware.com/category/analytics/
https://analytics.google.com/analytics/academy/
https://support.google.com/analytics
34
Ready your website and set goals Track activity on all channels, including desktop, mobile, and tablet Customize and manage reports you want and need Pay attention to your audiences’ behavior Get started + play around!
14399 Penrose Pl #450 Chantilly, VA 20151
Contact us:
facebook.com/whereoware @whereoware
Follow us on:
info@Whereoware.com
(877) 521-7448