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@danieljackstern
CODE WHISPERER
Understanding Google Analytics
Understanding how it works and when to use it is the first step to successfully implementing Google Analytics.
Understanding a Sites Traffic With Google Analytics UNDERSTANDING - - PowerPoint PPT Presentation
Understanding a Sites Traffic With Google Analytics UNDERSTANDING - - PowerPoint PPT Presentation
Understanding a Sites Traffic With Google Analytics UNDERSTANDING GOOGLE ANALYTICS Daniel Stern CODE WHISPERER @danieljackstern Understanding Google Analytics Understanding how it works and when to use it is the first step to
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Course Roadmap
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s h s
Understanding Google Analytics
- Advantages and business application
Adding Google Analytics to a Site
- Explain and implement necessary
JavaScript code Google Analytics Campaigns
- Drive traffic from multiple sources to our
site and measure it Google Analytics Reports
- Investigate data organized in a variety of
different ways
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A Typical Workplace Scenario
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“Both sides are even; Here I’ll sit in the midst.”
William Shakespeare, Macbeth
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You have been selected you from hundreds of applicants as the new Digital Marketing Specialist for Bethany’s Pie Shop. Bethany provides you with only a limited budget with which to pay for search keywords, email campaigns, influencer sponsorships and direct mail. You will need to maximize the results
- f all these efforts to generate the
most business for Bethany with your limited budget. Where do you start?
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Identify the sources which bring the best customers to a site
Why Use Google Analytics?
Understand and adapt to user demographics Locate broken pages
- r catch script errors
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Previewing the Google Analytics Dashboard
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Demo
t h s
Overview of Google Analytics Features Understand layout of dashboard Explore features to be covered in upcoming modules
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Is Google Analytics the Right Tool for the Job?
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Demographics
Google Analytics Key Features
Know who and where your end users are
Reports
Gain insight by seeing the data presented in different ways
Campaigns
Track the origin of user traffic
Google Analytics has hundreds of features, but here are the ones that matter most for first time users.
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Simplicity
Relevant Google Analytics Features
Adding Google Analytics to any site is simple with little setup required
Campaigns
Campaigns let you associate users with the source that brought them to your site
Reports
Reports break down data in different ways, revealing ways to maximize value
The following features of Google Analytics are often highly relevant to business goals, and will be discussed in detail later in the course.
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Collect data
How is Google Analytics Used?
Create campaigns Explore reports Recommend actions
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