Google AdWords & Google Analytics Jenn Davidson What are they? - - PowerPoint PPT Presentation

Google AdWords & Google Analytics

Jenn Davidson

What are they?

• Several different Google Ad certification

exams.

• Sales, shopping, mobile sites etc.
• Google Ads- online advertising service

where advertisers pay to display brief advertisements.

• Google Analytics- analytics service offered

by Google that tracks and reports website traffic.

How Analytics Works

• Google Analytics puts lines of tracking code into the code of your

website.

• The code records activities and attributes of your users when they

visit your website

• Then sends all that information to the Google Analytics server once

the user exits your website.

• Data that can be collected:
• User Acquisition Data: data about your users before they visit your website
• User Behavior Data: data about your users when they visit your website (how

long they stayed, where they came from)

How Ads Works

• Google Ads runs on pay-per-click (ppc) which means you only pay

when a visitor clicks on your ad.

• Keywords
• Wide range of targeting
• People google everything
• Advertising to people who are looking for something specific
• Choose own budget, and campaign

Landing Page

• Very important to Google
• When a user clicks on your ad, the experience the website has to
• ffer affects your Ad Rank, CPC (cost per click) and position in the

ad auction.

• Your ads may show less often if your website offers a poor user

experience.

Exams

• Free
• Timed
• Multiple choice
• Practice exercises
• Looks good on resume
• 80% or above to pass
• https://academy.exceedlms.co

m/student/catalog

Google Help

• Open book
• Can use any resources to take the exams
• https://support.google.com/google-

ads/?hl=en&authuser=1#topic=7456157\

Certifications

• Google Ads certification is valid for 1 year
• Google Analytics certification is valid for 18 months