Google Analytics Overview Whats Google Analytics? The Google - - PowerPoint PPT Presentation

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Google Analytics Overview Whats Google Analytics? The Google - - PowerPoint PPT Presentation

Oct 16, 2023 236 likes •658 views

Google Analytics Overview Whats Google Analytics? The Google Analytics implementation formula. Steps involved in installing Google Analytics. Tracking events, campaigns and ecommerce data. Creating goals and funnels

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Google Analytics

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Overview

  • What’s Google Analytics?
  • The Google Analytics implementation formula.
  • Steps involved in installing Google Analytics.
  • Tracking events, campaigns and ecommerce data.
  • Creating goals and funnels for proper analysis and

reporting.

  • Understanding the Analytics dashboard, and

creating a custom dashboard.

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What is Google Analytics?

And why should you know about it?

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A tool by Google that measure website user interactions to help you analyze and take right marketing decisions.

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GA Implementation Formula

  • Step 1: Google Tag Manager

Installation

  • Step 2: GA Installation using

GTM

  • Step 3: Tracking Events
  • Step 4: Creating Goals & Funnels
  • Step 5: Tracking Ecommerce

Data

  • Step 6: Tracking Campaigns
  • Step 7: Creating Custom

Reporting Dashboard

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Tools Used in this Training

1. Google Merchandise Demo Account 2. Google Tag Manager 3. Google Tag Assistant (Chrome plugin) 4. Wordpress 5. Wordpress Google Tag Manager Plugin

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Let’s go data driven digital marketing?

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Step 1:

Installation of Google Tag Manager

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What’s Google Tag Manager?

A free tool to install and manage tracking and application scripts without a help of a developer.

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How to install it?

1. Create account and get container code or ID 2. Install GTM plugin in wordpress 3. Verify with Google tag assistant chrome plugin

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What you should know about:

Tags - Triggers - Variables

And...

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Data Layer: A data layer is an object that contains all the information that you want to pass to Google Tag Manager.

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Let’s move further with Data Driven Digital

Marketing

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Step 2: Google Analytics

Installation with Tag Manager

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Step 2: GA Installation with GTM

1. Fetch Tracking ID from Analytics Account 2. Create a new tag in tag manager 3. Create a GA tracking ID variable in tag manager 4. Create a pageview trigger in tag manager 5. Test the installation with debug mode 6. Publish the tag 7. Use Google tag assistant to verify 8. Verify with GA real time report

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Dashboard Overview and Understanding of Important Terms

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  • User
  • Session
  • Pageviews
  • Bounce Rate
  • Exit
  • Conversion Rate
  • Source / Medium
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Step 3: Tracking Events with GTM

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What’s an event? An event is an action taken

by a user on your website.

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How can you track events?

  • 1. Button Click Tracking
  • 2. Scroll Tracking
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Button Click Tracking

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Button Click Tracking

1. Create a generic click trigger 2. Fetch button click unique identifier from data layer 3. Create a tag 4. Modify generic click trigger for button click 5. Test with preview and debug mode 6. Verify with GA real time report

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Scroll Tracking

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Scroll Tracking

1. Enable scroll depth variables 2. Create scroll trigger 3. Create scroll tag 4. Test with preview & debug mode 5. Verify with GA real time report

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Step 4:

Goals and Funnel Tracking

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Goals are objectives you create for your marketing.

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Type of Goals you can Track in GA

Destination Duration Pages per session Event

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Step 5:

Tracking Ecommerce Data

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Step 5: Tracking Ecommerce Data

  • 1. Enable ecommerce from GA Admin
  • 2. Enable ecommerce from GTM WP Plugin
  • 3. Find an event name “gtm4wp.orderCompleted” from

Chrome developer tool

  • 4. Create a Transaction tag in GTM
  • 5. Create a custom event trigger using event name
  • 6. Test with GTM preview and debug mode
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Step 6:

Custom Campaign Tracking

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UTM (Urchin Tracking Module) parameters.

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Step 7:

Creating Custom Reporting Dashboard

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Step 7: Creating Custom Reporting Desktop

Example: Conversion Summary Dashboard

  • 1. What is a conversion rate of each source/medium?
  • 2. What is a conversion rate from each device type?
  • 3. What is a conversion rate from each city/country?
  • 4. What is a conversion share of each source medium?
  • 5. What is a conversion share of male vs female?
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GA - Ask a Question

https://www.youtube.com/watch?v=Y_NrnMETM3c

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Now the fun part!

A Quiz

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Question One:

Your company created a new eBook and published it on your website. How can you use Google Analytics to see how many people downloaded it?

  • Setup a Goal
  • Look at number of sessions on eBook

landing page

  • Look at the referral traffic to eBook landing

page

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Question Two:

Your boss wants to know which devices are being used to visit your company website. You can gather data on which of the following devices:

  • Desktop computers
  • Tablets
  • Smartphones
  • All of the above
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Question Three:

Your client asks you to pull information around geographic location, age and gender for their website audience. These are called:

  • Dimensions
  • Metrics
  • Goals
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Bonus: A deadly combination

Quantitative Analysis = Google Analytics Qualitative Analysis = Hotjar Analytics

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And finally…

Any Questions?