1 What Well Talk About 2 My Favorite Report! 3 Pageviews - PowerPoint PPT Presentation

1

What We’ll Talk About ● ● ● ● 2

My Favorite Report! 3

Pageviews with Source/Medium 4

Saved Reports 5

Find Content Ideas using Popular Content 6

Find Content Ideas using Popular Content ● ● ● ● 7

Content Ideas Report 8

Types of Posts ● ● ● ● ● ● ● 9

Post Topics ● ● ● ● ● ● ● ● ● ● 10

Topics & Types ● ● ● ● ● 11

Optimize Posts for Income 12

Optimize Posts for Income ● ● ● ● ● ● ● ● ● ● ● 13

Highlight Affiliate Links Differently 14

Updating Posts Helps with Search Traffic... 15

Search Traffic Increase 16

...and with Ad Income! 17

Optimize High RPM Pages First 18

Do More of What Works 19

Identify Replicable Successes 20

Identify Replicable Successes 21

Repeat These Activities 22

BIG Caveat 23

Make This Change 24

Using Page-Level RPM Data 25

Using Page-Level RPM Data ● ○ ○ ○ ● ○ ○ 26

Check ROI for Paid Services 27

Campaign Example 28

Google’s Campaign URL Builder https://ga-dev-tools.appspot.com/campaign-url-builder/ Or google “Google campaign URL builder” 29

Calculating Amount Earned by Segment 30

Amount Earned Formula 31

Questions? 32

7 Pitfalls to Avoid When Using Google Analytics 33

How to Contact Me 34

Thanks! 35