Is Your Digital Marketing Strategy Socially Acceptable? Presented - - PowerPoint PPT Presentation

▶

Sep 28, 2023 484 likes •1.28k views

Is Your Digital Marketing Strategy Socially Acceptable? Presented by Kira Morehouse Digital Marketing Specialist, Enterprise Bank EnterpriseBanking.com/NPC Where to Focus, Where to Begin Which Channels Matter Most? Prioritize Based on

SLIDE 1

Is Your Digital Marketing Strategy Socially Acceptable?

Presented by Kira Morehouse Digital Marketing Specialist, Enterprise Bank

SLIDE 2

EnterpriseBanking.com/NPC

SLIDE 3

Where to Focus, Where to Begin…

SLIDE 4

Which Channels Matter Most?

SLIDE 5

Prioritize Based on Search Engine Ranking: in Context of:

Search Engine Page Results
Search Engine Optimization
Search Engine Marketing

SLIDE 6

Bonus Tip: Claim Your “Google.com/business” Page(s)

SLIDE 7

SLIDE 8

SLIDE 9

Analytics and Reporting

SLIDE 10

What Do All of These Platforms Have in Common?

SLIDE 11

Define Top Goals, Monitor Results, Optimize & Repeat

Build Awareness Monitor Engagement Review Insights & Analytics

SLIDE 12

Photos & Video Will Receive Most (Organic) Engagement

SLIDE 13

Next Level: Focus on Your Target Audience

SLIDE 14

Consider Your Target Audience

 Who are they?  Where do they spend their time online?  How old are they demographically?  Where are they geographically?  What are their interests?  What are their goals in life?

SLIDE 15

Consider Your Target Audience

SLIDE 16

Consider Your Target Audience

What Are Your Goals? Facebook Prompts with Many Opportunities to Create Targeted Content Using Ads Platform

SLIDE 17

Consider Your Target Audience

SLIDE 18

Use the Ads Platform to Expand Your Audience and Content Reach

SLIDE 19

Bonus: Try Targeting By Interests

Note: You have to Use the Actual Ads Platform for More Audience Options As Opposed to the “Boost Post” Feature

SLIDE 20

Bonus: Try Targeting By Interests

1) 2) 3) 4)

Examples: Target by household income, job title, life stages such as “new parents,” causes, etc.

SLIDE 21

Use Resources Offered Directly from Facebook facebook.com/business/resources

SLIDE 22

Other Social Media Advertising Platforms To Consider

Facebook.com/business/products/ads
Instagram Ads Administered via Facebook
Ads.twitter.com
Business.linkedin.com/marketing-solutions/ads?#
YouTube (Advanced)
Works Best If You Have Experience with

Google Ads

SLIDE 23

Tackling Insights, Analytics & Reporting

SLIDE 24

Note: Most Analytics Websites Seem to Work Best Using Chrome Web Browser

SLIDE 25

Facebook Audience Insights Examples of Paid Post Vs. Organic

SLIDE 26

Facebook Audience Insights via Weekly Email Update

SLIDE 27

View Deeper Dive of Insights On Facebook Platform

SLIDE 28

“Overview” Of Your Facebook Page Performance & Analytics

SLIDE 29

Scroll Down To Your “Most Recent Posts”

SLIDE 30

View Deeper Dive of Insights On Facebook Platform

SLIDE 31

Scroll Down to Keep Track Of Other Pages Similar To Yours

SLIDE 32

Deeper Dive of Posts Performance Data

SLIDE 33

Value In Regularly Reviewing “Followers Insights”

SLIDE 34

BONUS: Instagram is Owned by Facebook…

Access Instagram Analytics via Facebook Insights But Only If You Are Using Facebook to Promote Ads on Instagram

SLIDE 35

Analytics.twitter.com

SLIDE 36