How To Design A Signature Talk: Part 1 How To Design Your Signature - - PowerPoint PPT Presentation

How To Design A Signature Talk: Part 1

How To Design Your Signature Talk: Part 1

Your Signature Talk will be 90 minutes

Your Signature Talk will be 90 minutes It can also be used for a 60, 30 or 15 minute

How To Design Your Signature Talk: Part 1

Your Signature Talk will be 90 minutes It can also be used for a 60, 30 or 15 minute Live trainings are combinations of 90-120 minute sections strung together

How To Design Your Signature Talk: Part 1

I’m not a big scripter Focus on your “Impulse”

How To Design Your Signature Talk: Part 1

Your presence with the group is MOST important Let things go when you are talking and stay present

How To Design Your Signature Talk: Part 1

On average “Women” tend to be interested in more preparation work before a presentation

How To Design Your Signature Talk: Part 1

• Using a script on stage is fine - but not in leu of

the audience getting attention

How To Design Your Signature Talk: Part 1

• Your 90 Minute Talk is not about educating

someone, it’s about teach them how to buy from you

How To Design Your Signature Talk: Part 1

People are buying the experience they having of you Keep your attention on “who”? Them!

How To Design Your Signature Talk: Part 1

People are buying into your system

How To Design Your Signature Talk: Part 1

People are buying into your system What people are really buying is YOU!

How To Design Your Signature Talk: Part 1

First Step In Developing Your Signature Talk It will be a structure that has sections that can be swapped in and out to build different 90 Minute presentations Message to market match is critical

How To Design Your Signature Talk: Part 1

First Step In Developing Your Signature Talk It starts with a Title Work backwards from the Offer! What is your call to action?

How To Design Your Signature Talk: Part 1

First Step In Developing Your Signature Talk Take a moment to pause the recording and make a list of what you are offering (What are the inclusions?)

How To Design Your Signature Talk: Part 1

First Step In Developing Your Signature Talk The Title should be named the RESULT of the offer… You can have a Main Title: Subtitle structure

How To Design Your Signature Talk: Part 1

First Step In Developing Your Signature Talk Pause the recording and write down the specific

• utcomes that the client will get from the offer

Be very specific, tangible and emotional

How To Design Your Signature Talk: Part 1

First Step In Developing Your Signature Talk Emotional titles without tangible will cause more skepticism Specificity is always the key to credibility

How To Design Your Signature Talk: Part 1

First Step In Developing Your Signature Talk

Lover’s Loving Communication:
 How To Increase Effective Communication With Your Spouse Deep Dive Connections: Everlasting Fullfillment For Married Couples

EXAMPLES

Satisfying Sex: Conscious Partnerships Co-Creating Bliss

How To Design Your Signature Talk: Part 1

First Step In Developing Your Signature Talk

Alliteration in the title always tests higher in conversion

How To Design Your Signature Talk: Part 1

Second Step In Developing Your Signature Talk

Bullet Point Take-aways

How To Design Your Signature Talk: Part 1

Second Step In Developing Your Signature Talk

Hard selling is when you simply just sell and have no content or take-aways for the audience

How To Design Your Signature Talk: Part 1

Second Step In Developing Your Signature Talk

Pause the recording & bullet point out 
 3-5 main take aways that the audience will get from your presentation

How To Design Your Signature Talk: Part 1

Second Step In Developing Your Signature Talk

These are actionable or specific perspective shifts that will enable them to DO something different after they listen to your presentation

How To Design Your Signature Talk: Part 1

Third Step In Developing Your Signature Talk

Write a 6-8 sentence paragraph describing the presentation about

How To Design Your Signature Talk: Part 1

Third Step In Developing Your Signature Talk

Find the “Speaker Kit” next to this video and download to review

How To Design Your Signature Talk: Part 1

Third Step In Developing Your Signature Talk

Go into the Speaker Kit and look at the 
 talks that we had for ourselves 
 when we did this exact exercise ourselves

How To Design Your Signature Talk: Part 1

Third Step In Developing Your Signature Talk

You will learn a modular approach to building you presentation so you can swap in and out sections so you can have different presentations

How To Design Your Signature Talk: Part 1

Third Step In Developing Your Signature Talk

You will build only 1 90 Minute presentation in this program

How To Design Your Signature Talk: Part 1

Third Step In Developing Your Signature Talk

It’s typical to have a few 90 Minute presentations, but they are 75-80% the SAME

How To Design Your Signature Talk: Part 1

Third Step In Developing Your Signature Talk

Get 3-5 Titles, 3-5 bullet points and 1 description for each possible presentation topic

How To Design Your Signature Talk: Part 1

Action To Take From This Lesson:

Send these out to everyone in your database (phone book, email, etc) and let them know you are looking for speaking engagements

• and can speak on these topics…

How To Design Your Signature Talk: Part 1

Weekly Actions

• 1. Create 3-5 Titles Of Possible Talks

How To Find Speaking Engagements: Part 1

• 2. Create 3-5 Bullet Point Take-A-Ways Per Talk
• 3. Create 1 Summary Paragraph Describing the talk
• 4. Send them out to friends