How To Design A Signature Talk: Part 1
How To Design Your Signature Talk: Part 1 Your Signature Talk will be 90 minutes
How To Design Your Signature Talk: Part 1 Your Signature Talk will be 90 minutes It can also be used for a 60, 30 or 15 minute
How To Design Your Signature Talk: Part 1 Your Signature Talk will be 90 minutes It can also be used for a 60, 30 or 15 minute Live trainings are combinations of 90-120 minute sections strung together
How To Design Your Signature Talk: Part 1 I’m not a big scripter Focus on your “Impulse”
How To Design Your Signature Talk: Part 1 Your presence with the group is MOST important Let things go when you are talking and stay present
How To Design Your Signature Talk: Part 1 On average “Women” tend to be interested in more preparation work before a presentation
How To Design Your Signature Talk: Part 1 � Using a script on stage is fine - but not in leu of the audience getting attention
How To Design Your Signature Talk: Part 1 � Your 90 Minute Talk is not about educating someone, it’s about teach them how to buy from you
How To Design Your Signature Talk: Part 1 People are buying the experience they having of you Keep your attention on “who”? Them!
How To Design Your Signature Talk: Part 1 People are buying into your system
How To Design Your Signature Talk: Part 1 People are buying into your system What people are really buying is YOU!
How To Design Your Signature Talk: Part 1 First Step In Developing Your Signature Talk It will be a structure that has sections that can be swapped in and out to build different 90 Minute presentations Message to market match is critical
How To Design Your Signature Talk: Part 1 First Step In Developing Your Signature Talk It starts with a Title Work backwards from the Offer ! What is your call to action?
How To Design Your Signature Talk: Part 1 First Step In Developing Your Signature Talk Take a moment to pause the recording and make a list of what you are offering (What are the inclusions?)
How To Design Your Signature Talk: Part 1 First Step In Developing Your Signature Talk The Title should be named the RESULT of the offer… You can have a Main Title: Subtitle structure
How To Design Your Signature Talk: Part 1 First Step In Developing Your Signature Talk Pause the recording and write down the specific outcomes that the client will get from the offer Be very specific, tangible and emotional
How To Design Your Signature Talk: Part 1 First Step In Developing Your Signature Talk Emotional titles without tangible will cause more skepticism Specificity is always the key to credibility
How To Design Your Signature Talk: Part 1 First Step In Developing Your Signature Talk EXAMPLES Lover’s Loving Communication: How To Increase Effective Communication With Your Spouse Deep Dive Connections: Everlasting Fullfillment For Married Couples Satisfying Sex: Conscious Partnerships Co-Creating Bliss
How To Design Your Signature Talk: Part 1 First Step In Developing Your Signature Talk Alliteration in the title always tests higher in conversion
How To Design Your Signature Talk: Part 1 Second Step In Developing Your Signature Talk Bullet Point Take-aways
How To Design Your Signature Talk: Part 1 Second Step In Developing Your Signature Talk Hard selling is when you simply just sell and have no content or take-aways for the audience
How To Design Your Signature Talk: Part 1 Second Step In Developing Your Signature Talk Pause the recording & bullet point out 3-5 main take aways that the audience will get from your presentation
How To Design Your Signature Talk: Part 1 Second Step In Developing Your Signature Talk These are actionable or specific perspective shifts that will enable them to DO something different after they listen to your presentation
How To Design Your Signature Talk: Part 1 Third Step In Developing Your Signature Talk Write a 6-8 sentence paragraph describing the presentation about
How To Design Your Signature Talk: Part 1 Third Step In Developing Your Signature Talk Find the “Speaker Kit” next to this video and download to review
How To Design Your Signature Talk: Part 1 Third Step In Developing Your Signature Talk Go into the Speaker Kit and look at the talks that we had for ourselves when we did this exact exercise ourselves
How To Design Your Signature Talk: Part 1 Third Step In Developing Your Signature Talk You will learn a modular approach to building you presentation so you can swap in and out sections so you can have different presentations
How To Design Your Signature Talk: Part 1 Third Step In Developing Your Signature Talk You will build only 1 90 Minute presentation in this program
How To Design Your Signature Talk: Part 1 Third Step In Developing Your Signature Talk It’s typical to have a few 90 Minute presentations, but they are 75-80% the SAME
How To Design Your Signature Talk: Part 1 Third Step In Developing Your Signature Talk Get 3-5 Titles, 3-5 bullet points and 1 description for each possible presentation topic
How To Design Your Signature Talk: Part 1 Action To Take From This Lesson: Send these out to everyone in your database (phone book, email, etc) and let them know you are looking for speaking engagements - and can speak on these topics…
How To Find Speaking Engagements: Part 1 Weekly Actions 1. Create 3-5 Titles Of Possible Talks 2. Create 3-5 Bullet Point Take-A-Ways Per Talk 3. Create 1 Summary Paragraph Describing the talk 4. Send them out to friends
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