BRAINJAR HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 - PowerPoint PPT Presentation

BRAINJAR HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

BRAINJAR HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

MOBILEGEDDON! HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

60% BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

• HOW GOOGLE RANKS WEBSITES • 3 SEARCH ENGINE MYTHS • MOBILE SITE HEALTH CHECK • 6 EZ TIPS FOR NON- BRAINJAR TECHINICAL BUSINESS OWNERS HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (6 BONUS TIPS)

• HOW GOOGLE RANKS WEBSITES • 3 SEARCH ENGINE MYTHS • MOBILE SITE HEALTH CHECK • 6 EZ TIPS FOR NON- BRAINJAR TECHINICAL BUSINESS OWNERS HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

PHONE BOOKS & FILING CABINETS THINK LIKE GOOGLE

PHONE BOOKS & FILING CABINETS 1878 THINK LIKE GOOGLE

PHONE BOOKS & FILING CABINETS 1878 The Value & Strategy of Google THINK LIKE GOOGLE

PHONE BOOKS & FILING CABINETS 1898 1878 The Value & Strategy of Google THINK LIKE GOOGLE

PHONE BOOKS & FILING CABINETS 1898 1878 How Google The Value Organizes & Strategy the Web of Google THINK LIKE GOOGLE

PHONE BOOKS & FILING CABINETS THINK LIKE GOOGLE

PHONE BOOKS & FILING CABINETS Why did companies start calling themselves AA or AAA or All About… THINK LIKE GOOGLE

PHONE BOOKS & FILING CABINETS Why did companies start calling themselves AA or AAA or All About… Value being first! THINK LIKE GOOGLE

PHONE BOOKS & FILING CABINETS 1898 Before filing cabinets, papers were bundled together with string. Folded and shoved into envelopes. THINK LIKE GOOGLE

PHONE BOOKS & FILING CABINETS 1898 Before filing cabinets, papers were bundled together with string. Folded and shoved into envelopes. Better organized. EZ Access THINK LIKE GOOGLE

THIS IS THE WEB THINK LIKE GOOGLE

THIS IS GOOGLES VERSION BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

HOW DOES GOOGLE WORK? SPIDER BOTS. • Spider bots are small pieces of software that Google sends to scan your individual webpages. BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

HOW DOES GOOGLE WORK? SCANING • Scans code • Scan words • Scans images • Scans the links BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

GOOGLE SEES WEBSITES DIFFERENTLY 1 X BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

GOOGLE SEES WEBSITES DIFFERENTLY 6 X BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

A FILING CABINET FOR EVERY WORD BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

A FILING CABINET FOR EVERY PHRASE BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

• HOW GOOGLE RANKS WEBSITES • 3 SEARCH ENGINE MYTHS • MOBILE SITE HEALTH CHECK • 6 EZ TIPS FOR NON- BRAINJAR TECHINICAL BUSINESS OWNERS HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

MYTH # 1 GOOGLE DOES NOT SEARCH THE INTERNET IT SEARCHES A COPY OF THE INTERNET BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

THIS IS THE WEB THINK LIKE GOOGLE

THIS IS GOOGLES VERSION BRAINJAR SHOWS YOU HOW TO THINK LIKE GOOGLE

MYTH # 2 GOOGLE RANKS WEBSITES AS A WHOLE HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

MYTH # 2 GOOGLE RANKS WEBSITES AS A WHOLE HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

MYTH # 3 GOOGLE ≠ SEARCHES THE SAME WAY ACROSS ALL DEVICES. SEARCH RESULTS DIFFER ACROSS DEVICES HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

• HOW GOOGLE RANKS WEBSITES • 3 SEARCH ENGINE MYTHS • MOBILE SITE HEALTH CHECK • 6 EZ TIPS FOR NON- BRAINJAR TECHINICAL BUSINESS OWNERS BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

WHY IS MOBILE IMPORTANT? IT IS THE FUTURE IT IS NOW!! • APR 2015 – Google Checks if Your Mobile Friendly • OCT 2015 – Mobile searches bypass desktop searches • JAN 2016 – Google Defines Mobile Guidelines • MAY 2016 – Google Prioritizes Mobile- Friendly Websites HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

IS MY MOBILE SITE HEALTHY? GO TO VARVY.COM/MOBILE AND CHECK Type your web address Checks 4 Things 1. Mobile Friendly? 2. Mobile Speed? 3. Google Access? 4. Page Redirects GREEN BOXES ARE GOOD HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

IS MY MOBILE SITE HEALTHY? GO TO WWW.VARVY.COM AND CHECK Type your web address Checks 4 Things 1. Mobile Friendly? 2. Mobile Speed? 3. Google Access? 4. Page Redirects GREEN BOXES ARE GOOD HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

• HOW GOOGLE RANKS WEBSITES • 3 SEARCH ENGINE MYTHS • MOBILE SITE HEALTH CHECK • 6 EZ TIPS FOR NON- BRAINJAR TECHINICAL BUSINESS OWNERS BRAINJAR’S SURVIVAL GUIDE TO THE MOBILE-POCALYPSE

SOLUTION #1 : SPECIFIC PAGES BUILD SPECIFIC PAGES FOR KEYWORDS EXAMPLE: PEST CONTROL 1. Don’t list all your pests on one page 2. Most likely people with ant problems are not the same people with mice problems 3. Two different pages for two different audiences. 4. You can do this for service areas too! HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

SOLUTION #2: NAP TWICE NAME, ADDRESS, PHONE NUMBER TWICE ON EVERY PAGE There are two places that people are going stop on a websites; The top and bottom of the page. Plus, Smart phones are smart enough to know where you are and locate your business based on your address. HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

SOLUTION #3: ADD A MAP GOOGLE/MAPS TYPE IN YOUR BIZ CLICK ON SHARE OR EMBEDD MAP HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

SOLUTION #4: YELP PHOTOS GO TO BIZ.YELP.COM CLAIM YOUR BUSINESS 1. FIND YOUR BUSINESS 2. CLAIM YOUR BUSINESS 3. UPLOAD 1 PHOTO EVERY WEEK HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

SOLUTION #5: GOOGLE MY BIZ GO TO GOOGLE.COM/MYBUSINESS Q: WHY DO THESE THREE BUSINESSES SHOW UP? A: THEY MANAGE THEIR GOOGLE MY BUSINESS PAGE, AND THEN GET REVIEWS. HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

SOLUTION #6: FACEBOOK WEEKLY YOU SHOULD POST LINKS BACK TO YOU WEBSITE Create “Quote Cards” That link back to the business. This campaign doubled the traffic to the website and increased FB Likes HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

43 FACEBOOK POST CHECKLIST  Be Succinct  Talk to Audience  Be Visual  Ask for shares  Ask a question HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

RECIPE Automatic Same Photo 1 Photo 1 Photo tweet 2 Sentences 1 Paragraph 1 Paragraph 1 link 1 Excerpt 1 Excerpt HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

FULL RECIPE You write Ideas come Automatic Announce a paragraph to your inbox tweet on Facebook HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!)

GOOGLE ALERTS  Go To Google.com/Alerts  Type in your interests  Check your inbox HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!) 46

BLOGGING  Find an Article  Add a picture  Type in a paragraph  Provide an Excerpt  Call to Action HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!) 47

FACEBOOK  Copy Blog Link  Add a picture  Type in a teaser  Paste Blog Link  Publish HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!) 48

TWEETING  DO NOTHING  It’s Automatic HOW GOOGLE THINKS AND DISPELLING 3 GOOGLE MYTHS (& 6 TIPS!) 49

THANK YOU GUY EDWARDS BRAINJARMEDIA.COM