bradley bishop How we are online is always changing. We are busy. - PowerPoint PPT Presentation

more traffic, more customers, more profit bradley bishop

How we are online is always changing.

We are busy. So we are online in small moments, but we are online always and everywhere.

Consumers unlock their phones: ??? times per day

Consumers unlock their phones: 150+ times per day

As a company how do you get found at all these times?

“How much is?” “I need” “Have you seen?” “Do you like?” You need to “What’s the best?” focus on KEY MOMENTS for your customers? “How do I?” “Who does” “I want” “Share with”

Alexa, what are your Alexa, add more best deals on new TVs? eggs to my basket. Alexa, how do you make scones?

Avoid the most common mistake

the most important thing: test & measure

test & measure to INCREASE PROFITS does it work? do more yes improve

test & measure to STOP WASTING MONEY does it work? try again no change stop

We always start with a big THANK YOU

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SO GOOD it reduced the customers exiting the website after filling in the form. 48% to 32% It also increase in sales conversion rate by 4%

with a new thank you page 1 tracking the conversions

track the enquiries total from organic search listings from PPC

we track calls from ads

track calls from the site different numbers for PPC & other calls

see the cost per enquiry

The 3 things to accelerate your website sales

1 GET FOUND Data Destruction

b y , t g h n e i r h i t g h t h t g p i e r o e p h 1 l t e , r o a f t d t h n e u o r f i g GET FOUND g h n t i t t t i m e G e Data Destruction

we normally start with google adwords?

paid adverts (PPC) organic & image listing (SEO)

FREE Google Business Listing Normal advert Extensions

huge growth in localised searches

Google business listing

Google Local Google Plus search for “google business listing”

It is very easy to setup an Adwords account

Spending £400/m for 3 years

keyword 35% of their “turning company” spend included “WOOD” search term “wood turning company”

excluded “WOOD” 150% increase in customer enquiries

Exceptional Geographic Targeting

How to identify your target client? Immediate Need = Google searches “where can i buy ...” “how much is ...” “reviews for ...” “top 10 ...”

How to identify your target client? Google Data Your Data + Intent Signals (searches & behavious) + Your email lists + Past customers + Website visitors + Contextual (YouTube, Gmail, App use) + Location signals + Device

How to identify your target client? Immediate Need + Intent Signals + Your email lists + Past customers + Website visitors + Contextual + Location signals + Device

How to reach a larger audience... Look-a-Like audience Google A.I. finds other people that match your customers and site visitors + Your email lists + Past customers + Website visitors

How to reach a larger audience... Immediate Need Look-a-Like audience + Intent Signals + Contextual Your data + Location signals + Device

COPY test and measure

Why advertise on BING at all? 8 - 20% of UK searches over 80% of UK search market

at the heart of it all Your website.... test and measure

search engine optimisation case studies vlog testimonials galleries pages the website is at the heart of it all forums blog posts test and measure

good reviews the website is at the heart of it all content test and measure

good reviews increase search engine position blog link test and measure

Users visit 11 different sites / sources c h r a u s P e A t W o r k 1 1 1 1 2 a f 10 o 3 S e h t n 9 4 O W a 8 i 5 t i n g 7 6 t o c o l l e c t s t d i h k e

Could be over 1 day or months c h r a u s P e A y o u h t d n e W i r F e o r k 1 11 2 a f 10 o 3 S e h t n 9 4 O W a 8 i 5 t i n g 7 6 t o c o l l e c t s t d i h k e

Do you ever feel like your being followed?

1. Appear when they search again. c h r a u s P e o u y d h n e r i F e A t W o r k 1 1 1 1 2 a f 10 o 3 S e h t n 9 4 O W a 8 i 5 t i n g 7 6 t o c o l l e c s t d t h i k e

1. Google Ads remarketing for search Boost your bids

2. Follow them all over the web c h r a u s P e o u y d h n e r i F e A t W o r k 1 1 1 1 2 a f 10 o 3 S e h t n 9 4 O W a 8 i 5 t i n g 7 6 t o c o l l e c s t d t h i k e

2. Follow them all over the web

2. Follow them all over the web Specific Generic

2. Follow them all over the web

3. Follow them on Facebook c h r a u s P e o u y d h n e r i F e A t W o r k 1 1 1 1 2 a f 10 o 3 S e h t n 9 4 O W a 8 i 5 t i n g 7 6 t o c o l l e c s t d t h i k e

4. Follow them on Linkedin & Twitter c h r a u s P e o u y d h n e r i F e A t W o r k 1 1 1 1 2 a f 10 o 3 S e h t n 9 4 O W a 8 i 5 t i n g 7 6 t o c o l l e c s t d t h i k e

4. Follow them on Linkedin & Twitter

When you have them on the hook DON’T LET GO c h r a u s P e o u y d h n e r i F e A t W o r k 1 1 1 1 2 L a f 10 o 3 S e h t n 9 4 O W a 8 i 5 t i n g 7 6 t o c o l l e c s t d t h i k e

f o e u n v d a h w u h o a Y t “ y o w u o r 2 h l o s o y k l i t n n g a t f s o HOLD THEM n r ” I

increase your conversion rate good reviews & testimonials I’ve had better the best

make great testimonials

keep on adding testimonials

Taking testimonials to the next level

Link your testimonials to case studies

p e m l l i n o g c . , C e a l p l l m t i o 3 s a , r c a t e i o l CALL TO C n ACTION Get Instant Quote

NO CAll to action NO CAll to action

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What can a clear be worth?

Two customers spend: £600/m @ 50p/click = 1200 clicks

Conversion rate 0.5% No Clear C.T.A Conversion rate 2.5% Compelling & Clear C.T.A

R.O.I 66% No Clear C.T.A R.O.I 667% Compelling & Clear C.T.A

R.O.I No Clear C.T.A 66% +910% R.O.I 667% Compelling & Clear C.T.A

Which is more Compelling? Learn More % vs Help Me Choose

Help Me Choose Created more sales $25,000,000 per quarter

h t t h g i i r n g e s h t b y r o t f h d e 1 n r u i g o h f t g + Lots of Website visitors p n e i - Don’t look around t o t - Don’t enquire e p G l e Data Destruction ” r C o l f e g a n r i a k n o d o + Lots of Website visitors + Lots of Website visitors l + People stay on your site + They enquire s r i - They don’t enquire - Not many people u m 2013 2013 o look around site p y 3 l 2 + Lots of e t a New c h a Enquiries w l + Those that stay enquire l + People stay on your site - Not enough visitors t d - Not enough visitors o + People stay n - Not many look around - They don’t enquire u + Enquire a o c - Not enough t f visitors i Services Testimonials o e Get Instant Quote v n a h u o Y Case Studies “ w o h s y l t n a I t n s

1 + Lots of New Enquiries 3 2

Overwhelmed?