From human brain to social intelligence Meta-system transition V. - - PowerPoint PPT Presentation

from human brain to social intelligence
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From human brain to social intelligence Meta-system transition V. - - PowerPoint PPT Presentation

Global cognitive systems - key for personal, corporate and national development in post-information society The post-information society in 21st century makes every single person on earth interconnected with high-speed Internet channels and


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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 1

Global cognitive systems

  • key for personal, corporate and national development

in post-information society

The post-information society in 21st century makes every single person on earth interconnected with high-speed Internet channels and high-performance computers. This effectively creates "computable social network" with amount of nodes and degree of connectivity comparable to those of human brain, but with much more complex signals transmitted over the links and much more complex processing in the nodes. One one hand, this provides great opportunities to acquire new information from the network and impact on its performance - to each of participants of such "social computer" (or "social brain"). On the other hand, this gives much more opportunities to use the nodes in the network for controlled behavior beneficial for the operators of the networks - driven by these

  • perators.
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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 2

From human brain to social intelligence

«Meta-system transition»

  • V. Turchin (1970)
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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 3

Source: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html (accordingly to R.Kurzweil)

Exponential growth of computational power

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 4

Evolution of system memory capacity

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 5 B

C

A

A B C

Humans in social computer networks

Inner images of outer selves

Social Graph Social Graph Semantic Network Semantic Network

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 6 6 Google Knowledge Graph, Google+, Youtube Facebook Others Others

Social and semantic computer networks

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 7

Global social and semantic networks

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 8

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 9

Social network analysis with Wolfram Alpha

Years, Months Years, Months

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 10

Months, Days Months, Days

Flu spread monitoring with Google Search

http://www.google.org/flutrends/ http://www.google.org/flutrends/

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 11

Headache spread by Twitter/Facebook

http://www.sickweather.com http://www.sickweather.com

Days, Hours Days, Hours

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 12

Predictive analytics of social dynamics

Time Time Behavior Behavior T1 T2 T3 Tn

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 13

Healthy life and sports We are all -

  • ne family

National domination Religion

Managing social behavior by external force

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 14

Segmentation by borders and language

National Boundaries 3 National Boundaries 2 National Boundaries 1 Language/Culture C Language/Culture B Language/Culture A

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 15

Segmentation by “Social Networks”

National Boundaries 3 National Boundaries 2 National Boundaries 1 Social Network 3 Social Network 1 Social Network 2

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 16

Social Graph, Semantic Network

Government Business Marketing Advertisement Better Control Marketing Profiling Better Management More Contribution More Information Business

Social cognitive system participants

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SIBIRCON/SibMedInfo 2015 Anton Kolonin, Aigents Group 17

Global cognitive systems

  • key for personal, corporate and national development

in post-information society

That means, for business corporations managing their workforce and customers and for national governments responsible for care of their citizens, it is crucial to understand laws of the emergent cognitive behavior of such complex systems. For every person, it means new reality to understand and adjust their lifestyle to.