All the attendee mics are muted you can hear us but we cannot hear - - PowerPoint PPT Presentation

▶

Jul 14, 2023 111 likes •369 views

All the attendee mics are muted you can hear us but we cannot hear you This session is being recorded we will send you a link to the recording and a downloadable copy of the slides after the event If you have any questions please

SLIDE 1

SLIDE 2

§ All the attendee mics are muted – you can hear us but we cannot hear you § This session is being recorded – we will send you a link to the recording and a

downloadable copy of the slides after the event

§ If you have any questions please use the Q&A function to ask them – we’ll cover the

questions at the end if we have time otherwise we will follow up with you individually

SLIDE 3

SLIDE 4

§ About us § What is Google Analytics? § Setting up an account and installing it on your WordPress site § Overview of the key information in Google Analytics

§ Audience § Acquisition § Behaviour § Conversions

§ What sorts of questions should you be asking Google Analytics? § Next steps / questions

SLIDE 5

§ Our focus is on helping small businesses take control of their own web presence § Build a website in one day with WordPress

§ Ideal for people who want to build a site from scratch OR want to better understand their

existing website

§ Self-paced video training version § One-to-one tailored version

§ WordPress advice and support

§ Book sessions by the hour – contact us to talk about how we can help you

§ Other webinars § Discounted sessions and special offers for webinar attendees – details at the end of the

webinar

SLIDE 6

SLIDE 7

§ Free service giving insight into how users find and use your website § Install a piece of code on your website then Google automatically tracks your site § Categorizes data into four categories:-

Audience – who is visiting your site?
Acquisition – where are they coming from?
Behaviour – what are they doing whilst on your site?
Conversions – are they doing what you want them to do?
The interface can take a bit of getting used to
There is MASSES of stuff in Google Analytics, beyond what we can cover in an hour
Our focus today is on the data you can practically use to improve your marketing

SLIDE 8

§ Your Analytics data is extremely valuable § Make sure you know who has access to it § Be careful not to lose access to it

SLIDE 9

SLIDE 10

§ If you already have an account then

log in using your gmail address

§ If you don’t have an account then

click ‘create account’

SLIDE 11

Video guide showing you how to do this on our website

SLIDE 12

12 Video guide to doing this on our website

SLIDE 13

13

SLIDE 14

§ Installing Google Analytics on non-WordPress sites

§ Wix § Squarespace § Weebly

SLIDE 15

Account Property Master view Testing view Reporting view Property Master view Testing view Reporting view

SLIDE 16

SLIDE 17

SLIDE 18

§ How many visitors does your site have? § What % are new visitors and what % are returning? § How many pages are people viewing on average per visit? § What’s the average number of pages viewed per visit? § What’s the bounce rate for the site?

SLIDE 19

§ How do the visitors to your website find you? § Which of your marketing activities is generating most site visits for you? § Which third party websites are generating traffic to your site? § Is there a difference in the ‘quality’ of visitors from different sources? § Which sources of visitors generate most conversions / sales?

SLIDE 20

§ Which pages on the site are the most popular overall? § What are the most popular landing pages? § Are there any indications of problems with any of these pages?

§ A high bounce rate for a landing page without a good reason § Very short time spent on a page

§ What search terms are people putting into the internal site search?

SLIDE 21

§ What counts as a conversion for your business? § What conversions do you need to be tracking? § How many conversions is your site generating? § What sources of traffic are generating the most conversions?

SLIDE 22

SLIDE 23

If you want to dig deeper into Google Analytics with us there are two options:-

§ Three hour ‘deep dive’ hands on Google Analytics training

§ Group training via Zoom § Structured activities in which you explore the data that’s available and familiarize yourself with

the Google Analytics interface using the Google Analytics demo account

§ Usually £70 but available discounted to £50 for webinar attendees § Quote code analytics20 at checkout to get the discount

§ One-to-one half day Google Analytics tailored to your organisation

§ We will work through your own Google Analytics account with you § We can advise on ensuring best practice in terms of account set up § Help getting the data you want out of your account § Guidance on setting up suitable conversion goals § £295 for one or two attendees from your organisation § Limited slots available – info@awesometechtraining.com to book

SLIDE 24

§ Video guide to setting up your Google Analytics account § Video guide to installing Google Analytics on your WordPress site § Google’s own range of Google Analytics courses

SLIDE 25