GOOGLE GOOGLE ANAL ANALYTICS YTICS 101 101 #WOWW WOWWEBIN - - PowerPoint PPT Presentation

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GOOGLE GOOGLE ANAL ANALYTICS YTICS 101 101 #WOWW WOWWEBIN - - PowerPoint PPT Presentation

Oct 16, 2022 269 likes •895 views

GOOGLE GOOGLE ANAL ANALYTICS YTICS 101 101 #WOWW WOWWEBIN EBINAR AR Private and Confidential. Property of Whereoware, LLC. ABOUT US PRIVATELY HELD DIGITAL AGENCY 17 YEARS OF EXPERIENCE PERSONALIZED WEBSITES EMAIL

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GOOGLE GOOGLE ANAL ANALYTICS YTICS 101 101

Private and Confidential. Property of Whereoware, LLC.

#WOWW WOWWEBIN EBINAR AR

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ABOUT US

  • PRIVATELY HELD DIGITAL AGENCY
  • 17 YEARS OF EXPERIENCE
  • PERSONALIZED WEBSITES
  • EMAIL CAMPAIGNS
  • SEO & PPC
  • CLOUD BASED SOLUTIONS AND MOBILE

APPLICATIONS

  • DATA INTEGRATION
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AGENDA

Set Up Google Analytics Learn the Lingo Tips + Tricks Analyze and Use Actionable Data What is Google Analytics? Takeaways

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GOOGLE ANALYTICS

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“94.9% of the top 200 marketing websites use Google Analytics.”

  • Orbit Media
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WHAT IS GOOGLE ANALYTICS?

“Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.”

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SET IT UP UP

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HIERARCHY BREAKDOWN

1. Account: top-most level 2. Property: website, mobile application, or

  • device. When you add a property analytics

generates a unique tracking code for you. 3. Views: Access to reports. Within one property you may want to see:

  • ne view of all the data for www.example.com
  • ne view of only AdWords traffic to

www.example.com

  • ne view of only traffic to a subdomain like

www.sales.example.com

4. Users and permissions: you can add users at the account, property, or view level and you can restrict access at each level

Account

Users

Property

View View

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GETTING STARTED WITH GOOGLE ANALYTICS

  • 1. analytics.google.com
  • 2. Sign up for your Google Analytics account
  • Name for your Account
  • Name for your website
  • Need your website URL
  • Time Zone
  • Industry
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GETTING STARTED WITH GOOGLE ANALYTICS

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STEP 1: READY YOUR WEBSITE

  • GA tracking code on all pages of your

website (even checkout page!)

  • Make sure you don’t have two

instances of the same code on the same page

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STEP 2: LINK OTHER GOOGLE PROPERTIES

Search Console

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STEP 2: LINK OTHER GOOGLE PROPERTIES

Search Console

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STEP 2: LINK OTHER GOOGLE PROPERTIES

Search Console

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STEP 2: LINK OTHER GOOGLE PROPERTIES

Search Console

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STEP 2: LINK OTHER GOOGLE PROPERTIES

Search Console

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STEP 2: LINK OTHER GOOGLE PROPERTIES

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STEP 2: LINK OTHER GOOGLE PROPERTIES

AdWords

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STEP 2: LINK OTHER GOOGLE PROPERTIES

AdWords

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STEP 3: START TRACKING CAMPAIGNS

  • Track external traffic by appending

UTM parameters to URLs (https://ga- dev-tools.appspot.com/campaign-url- builder/)

  • Email campaigns
  • 3rd party campaigns
  • Non-Google Ads
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STEP 3: TRACK CAMPAIGNS

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STEP 4: SET GOALS

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STEP 4: SET GOALS

  • Destination: user reaches a specified

web page or app screen

  • Duration: user spends specified

amount of time on site or app

  • Pages/Screens per session: user views

specified number of pages or screens

  • Event: user conducts a specified action,

like viewing a video

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STEP 4: SET GOALS

  • Destination: user reaches a specified

web page or app screen

  • Duration: user spends specified

amount of time on site or app

  • Pages/Screens per session: user views

specified number of pages or screens

  • Event: user conducts a specified action,

like viewing a video

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STEP 4: SET GOALS

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STEP 4: SET GOALS

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STEP 4: SET GOALS

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STEP 5: ENABLE ECOMMERCE

Only relevant if you have an ecommerce site

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STEP 5: ENABLE ECOMMERCE

Only relevant if you have an ecommerce site

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STEP 6: ENABLE EXTRAS

Site Search

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STEP 6: ENABLE EXTRAS

Site Search

www.test.com/example.php?q=keyword q

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STEP 6: ENABLE EXTRAS

Site Search

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STEP 6: ENABLE EXTRAS

Site Search

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STEP 6: ENABLE EXTRAS

Demographics

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STEP 6: ENABLE EXTRAS

Demographics

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STEP 6: ENABLE EXTRAS

Demographics

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STEP 6: ENABLE EXTRAS

Demographics

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NEED TO KNOW TERMS

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SESSIONS VS USERS

Sessions Users

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BOUNCE RATE

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ACQUISITION

DIRECT ORGANIC REFERRAL

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BEHAVIOR

New vs. Returning Frequency + Recency Engagement

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ANALYZE AND USE ACTIONABLE DATA

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CHANNELS

How visitors are getting to your site

1

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MOBILE DEVICES

2

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REAL-TIME REPORTS

3

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ASSISTED CONVERSIONS

4

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BENCHMARKING

Compare yourself to others in the industry

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HELPFUL TIPS + TRICKS

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ANNOTATIONS

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CUSTOM ALERTS

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CUSTOM ALERTS

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SEE MORE OF YOUR SCREEN

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SEE MORE OF YOUR SCREEN

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SHARE & AUTOMATE REPORTS

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SHARE & AUTOMATE REPORTS

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RESOURCE TOOLS

  • Google Analytics section of Whereoware Blog

http://blog.whereoware.com/category/analytics/

  • Google Analytics Help

https://support.google.com/analytics

  • Google Analytics Debugger Plug-in
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KEY TAKEAWAYS

Ready your website and set goals Track activity on all channels, including desktop, mobile, and tablet Customize and manage reports you want and need Pay attention to your audiences’ behavior Get started + play around!

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60 MOBILE DESIGN 101

WEBSITE EMAIL AUTOMATION MOBILE DATA INTEGRATION SEO + PPC CONSULTING

OUR SERVICES

VISUAL DESIGN

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THANKS FOR WATCHING!

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info@Whereoware.com

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