bounce rate sometimes confused with exit
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Bounce - PowerPoint PPT Presentation

Bounce rate (sometimes confused with exit rate) [1] is an internet marketing term used in web traffic analysis. It represents the percentage of visitors who


  1. ���������������������������� � Bounce rate (sometimes confused with exit rate) [1] is an internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site. (Wikipedia)

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