Effectiveness Marketing Director Certification Program: Module 3 - - PowerPoint PPT Presentation

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Aug 23, 2023 162 likes •337 views

Youre about to discover Measuring Marketing Effectiveness Marketing Director Certification Program: Module 3 with Ken Hardison The Authority on Legal Marketing Key Metrics Number of Leads Source of Leads Conversion Rates for

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You’re about to discover…

“Measuring Marketing

Effectiveness”

Marketing Director Certification Program: Module 3

with Ken Hardison The Authority on Legal Marketing

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Number of Leads Source of Leads Conversion Rates for each Marketing Medium ROI for each Medium Cost per Lead

Key Metrics

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How can you measure all of this?

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Software – Internet Leads

Law Ruler
Sales Force
Captorra
Hubspot
Case Management
Needles
Infusionsoft

Tracking Sources of Leads

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www.topseos.com

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* Google Analytics / Hubspot (does more) * Call Five * RFC Numbers

Tracking Numbers

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Analytics is how you track ROI and gain insights to increase conversions

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Web Analytics are an important tool to help you determine if you are wasting your marketing dollars!

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Web Analytics is possible from a tracking code that is placed on each page of your website.

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Wordpress has plenty of free plugins to do this easily!

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is NOT perfect!

To avoid some of the inaccuracies some people experience, go to: https://blog.kissmetrics.com/google- analytics-data-errors/

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There are many advanced settings. But there are really 3 main KPI’s you need to focus on.

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1. Conversions – Tracking
2. Traffic Performance
3. Bounce Rate

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1. How do people find my site (source) SEO,

Referral rates?

2. What are my most viewed pages?
3. Is my content engaging?

You want to answer these 3 Questions...

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