Facebook LIVE With Vanessa McGovern Today, Im going to cover 1. - - PowerPoint PPT Presentation

Facebook LIVE

With Vanessa McGovern

Today, I’m going to cover

• 1. What is Facebook Live & why does this matter?
• 2. How to go live on Facebook
• 3. How to incorporate Live in to your marketing

strategy

• 4. Ways to re-purpose your Livestreams
• 5. Benefits of Fan Page vs Personal Page

What is Facebook Live?

Facebook Live Statistics

according to mediakix.com

• 1. ”Facebook Live Stream” search popularity has risen over 330%

since Facebook Live’s rollout

• 2. At just 3 seconds per view, Facebook is generating over 3,000

year’s worth of watch time each day

• 3. Facebook Live Videos are watched 3x longer than videos that

aren’t Live anymore

• 4. Users comment on Facebook Live videos at 10x the rate of

regular videos

• 5. Daily watch time for Facebook Live Broadcasts has grown by

more than 4x

• 6. 1 in every 5 Facebook Videos is a Live Broadcast

How to go Live

It’s as easy as…

How to incorporate Live in to your marketing strategy

• A. Create authentic

connections with your prospects

• B. Go behind the

scenes

• C. Highlight special

trips and experiences in your specialty/interview a supplier

• D. Tell the story of your
• wn trip experience

Ways to re-purpose your Livestream

1.

Download video as a video file

• 2. Re-upload to YouTube

and Instagram

• 3. Send out as an email

• 4. Transcribe copy for

written content

Business Page vs Personal Page

1.

The FB Algorithm loves it when you go LIVE

• 2. More options to share

your video

3.

You have the ability to retarget your Facebook livestream = turning your livestream videos into Facebook Ads!

Visit www.vanessamcgovern.com to get a copy of this presentation and to get access to 52 Ways to Use Facebook Live

THANK YOU!