Facebook LIVE With Vanessa McGovern
Today, I’m going to cover 1. What is Facebook Live & why does this matter? 2. How to go live on Facebook 3. How to incorporate Live in to your marketing strategy 4. Ways to re-purpose your Livestreams 5. Benefits of Fan Page vs Personal Page
What is Facebook Live?
Facebook Live Statistics according to mediakix.com 1. ”Facebook Live Stream” search popularity has risen over 330% since Facebook Live’s rollout 2. At just 3 seconds per view, Facebook is generating over 3,000 year’s worth of watch time each day 3. Facebook Live Videos are watched 3x longer than videos that aren’t Live anymore 4. Users comment on Facebook Live videos at 10x the rate of regular videos 5. Daily watch time for Facebook Live Broadcasts has grown by more than 4x 6. 1 in every 5 Facebook Videos is a Live Broadcast
How to go Live It’s as easy as…
How to incorporate Live in to your marketing strategy
A. Create authentic connections with your prospects
B. Go behind the scenes
C. Highlight special trips and experiences in your specialty/interview a supplier
D. Tell the story of your own trip experience
Ways to re-purpose your Livestream
Download video as a 1. video file
2. Re-upload to YouTube and Instagram
3. Send out as an email
4. Transcribe copy for written content
Business Page vs Personal Page
1. The FB Algorithm loves it when you go LIVE
2. More options to share your video
3. You have the ability to retarget your Facebook livestream = turning your livestream videos into Facebook Ads!
THANK YOU! Visit www.vanessamcgovern.com to get a copy of this presentation and to get access to 52 Ways to Use Facebook Live
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