Facebook LIVE With Vanessa McGovern Today, Im going to cover 1. - - PowerPoint PPT Presentation

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Facebook LIVE With Vanessa McGovern Today, Im going to cover 1. - - PowerPoint PPT Presentation

Facebook LIVE With Vanessa McGovern Today, Im going to cover 1. What is Facebook Live & why does this matter? 2. How to go live on Facebook 3. How to incorporate Live in to your marketing strategy 4. Ways to re-purpose your Livestreams


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Facebook LIVE

With Vanessa McGovern

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Today, I’m going to cover

  • 1. What is Facebook Live & why does this matter?
  • 2. How to go live on Facebook
  • 3. How to incorporate Live in to your marketing

strategy

  • 4. Ways to re-purpose your Livestreams
  • 5. Benefits of Fan Page vs Personal Page
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What is Facebook Live?

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Facebook Live Statistics

according to mediakix.com

  • 1. ”Facebook Live Stream” search popularity has risen over 330%

since Facebook Live’s rollout

  • 2. At just 3 seconds per view, Facebook is generating over 3,000

year’s worth of watch time each day

  • 3. Facebook Live Videos are watched 3x longer than videos that

aren’t Live anymore

  • 4. Users comment on Facebook Live videos at 10x the rate of

regular videos

  • 5. Daily watch time for Facebook Live Broadcasts has grown by

more than 4x

  • 6. 1 in every 5 Facebook Videos is a Live Broadcast
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How to go Live

It’s as easy as…

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How to incorporate Live in to your marketing strategy

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  • A. Create authentic

connections with your prospects

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  • B. Go behind the

scenes

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  • C. Highlight special

trips and experiences in your specialty/interview a supplier

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  • D. Tell the story of your
  • wn trip experience
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Ways to re-purpose your Livestream

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1.

Download video as a video file

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  • 2. Re-upload to YouTube

and Instagram

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  • 3. Send out as an email
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  • 4. Transcribe copy for

written content

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Business Page vs Personal Page

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1.

The FB Algorithm loves it when you go LIVE

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  • 2. More options to share

your video

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3.

You have the ability to retarget your Facebook livestream = turning your livestream videos into Facebook Ads!

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Visit www.vanessamcgovern.com to get a copy of this presentation and to get access to 52 Ways to Use Facebook Live

THANK YOU!