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WIBO Works:

Community Based Entrepreneurial Training

WIBO Affiliate Partner Program Overview

Founded in Harlem in1966 by Walter Geier and Mal Woolfolk Philosophy is that people with entrepreneurial spirit can be taught How to Start and Grow a Profitable Business Program focus is on providing knowledge, opening up networks and preparing participants for access to capital Target market is low income, underserved communities Special focus on minorities, women, veterans and the formerly incarcerated

About WIBO: History

Our vision is to help people from low income and underserved communities across America utilize their entrepreneurial spirit to create a path to economic independence. Our focus is on removing the barriers to entrepreneurial success that often exist for minorities, women, veterans and the formerly incarcerated.

The Entrepreneur’s Challenges

Limited financial resources Lack of business experience knowledge No real support system Working in the business, not on the business

Most entrepreneurs don’t have the resources to learn from their mistakes.

Class Format

• 3 hours
• 1 ½ homework discussion / 1 ½ new topic discussion
• Highly participatory
• Case study based discussion

Instruction

• Volunteer faculty model
• Workgroup leader – class facilitator responsible for home

review and leads first half of class; 16 week commitment

• Discussion leader – domain expert that leads second half
• f the class; different instructor for each topic

WIBO 16-Week Workshop: Instructional Format

WIBO 16-Week Workshop: Curriculum

1. Laying the Foundation for Success: Basic Requirements 2. Getting the Facts: Market Research 3. Identifying Your Target Market: The Message 4. Promoting Your Business: The Marketing Campaign 5. Searching for Customers: Prospecting 6. Helping People Buy: Sales 7. Making a Profit: Pricing Strategy 8. Making a Profit: Costs 9. Making a Profit: Financial Decision Making

• 10. Making a Profit: Return on Investment
• 11. Financing Your Business Growth: Cash Flow Projections
• 12. Using Other People's Money: Credit & Financing
• 13. Investing in People: Human Resources
• 14. Controlling Finances: Recordkeeping & Taxes
• 15. Ensuring Lasting Success: Ethics and the Law
• 16. Ensuring Economic Independence: Personal Finance

Participants in the WIBO 16-Week Workshop gain a solid foundation to start and grow a profitable business.

WIBO 16-Week Workshop: Curriculum continued

APPENDIX A: Review APPENDIX B: Business Plan Template APPENDIX C: Formulas for Financial Analysis APPENDIX D: Sample Job Description APPENDIX E: HR 101: Which Laws Apply To My Company? APPENDIX F: Sample Press Release APPENDIX G: Sample Purchase Order APPENDIX H: Website Resources APPENDIX I: Market Research Survey APPENDIX J: Financial Statements APPENDIX K: Job Posting Sites APPENDIX L: Understanding FICO Scores APPENDIX M: Expense Sheets

65% of the WIBO entrepreneurs are African-American; 28% are other minorities 70% of the WIBO entrepreneurs are women 64% of clients have household incomes below $50,000; 43% have incomes below $30,000 50% of WIBO business owners report their business is their main source of income Over 54% of WIBO graduates are in business after 5 years, compared to the national average of 20% 42% of businesses saw an increase in revenue after taking the WIBO program 75% of businesses were up and running within a year of taking the program

Source: Study conducted by interns from the Nelson A. Rockefeller Center, Dartmouth College.

About WIBO: Profile and Impact

In 50 years, WIBO has trained nearly 18,000 entrepreneurs resulting in the creation of close to 32,000 jobs.

Confidential

Opportunity to address a significant community need Access to a turnkey solution to support implementation

• Program materials
• Program management tools
• Outcomes reporting

Association with the WIBO 50-year history Affiliation with a national community of entrepreneurs Opportunity for new funding streams Ability to connect with new audiences

WIBO Affiliate Partner Program: Value Proposition

Through the WIBO Affiliate Partner Program, you get a turnkey entrepreneurial training and support

• program. We work

with you to build capacity local to implement the WIBO 16-Week Workshop and

• ther supplemental
• programming. Best
• f all, you get to

leverage our 50 years of experience.

WIBO 16-Week Workshop: Support Beyond

The WIBO 16- Week Workshop fits well within a range

• f technical

assistance services to support access to knowledge, networks, and

• capital. We

encourage Affiliate Partners to create additional program events that can be revenue producing.

Entrepreneurial Training 16-Week Workshop Supplemental Coaching Webinars, Clinics and Trainings Next Level Growth Support One-on-One Mentoring Business Plan Review/ Pitch Development Networking Advanced Seminars/ Workshops Programmatic Events Showcase Business Plan Competition Lending Fair

Community need

• Strong entrepreneurial spirit
• Void in service offering for “community-based” entrepreneurs
• Sufficient audience to support two program sessions of at

least 20 participants each session Host agency

• Program coordination/administration
• Program site
• Marketing and outreach

Local funding partners

• General and administrative costs
• Program fees

Volunteer base

• Workgroup and discussion leaders
• Participant mentors

WIBO Affiliate Partner Program: Partner Criteria

We seek Affiliate Partners that share

• ur mission to help

enterprising men and women from underserved communities develop economic self-sufficiency through entrepreneurship.

FSW, Inc. – Bridgeport, CT Grace Hill Women’s Business Center – St. Louis, MO KCMO CDE – Kansas City, MO Newark Community Economic Development Corp – Newark, NJ RVA Works – Richmond, VA Supply Chain Visions – Portland, ME/Roanoke, VA/Northern PA Trust for Social Achievement – Sofia, Bulgaria

WIBO Affiliate Partner Program: Current Partners

Click here to read more about our current Affiliate Partners. Since launch in 2012, the WIBO Affiliate Partners have graduated 809 entrepreneurs.

WIBO Affiliate Partner Program: Components

Enrollment management Four training calls/webinars Week 6, 9, 16 Consultations Training manuals

• Program operations
• Workgroup/Discussion leader
• Class opening/graduation
• Breakeven coaching

WIBO HQ site visits Mentoring management platform Outcomes reporting Phone and email support Marketing templates Co-branded newsletter Webinar series access Additional services handbook Fundraising toolkit Workgroup leader support

With the WIBO Affiliate Partner program, you get a turnkey solution for entrepreneurial

• training. The license

fee includes the components shown

• here. Our goal is to

enable our Affiliate Partners to spend the majority of their time doing what they do best – serving the community.

General Support Expanded Support

(additional fee)

WIBO Affiliate Partner Launch Process

It’s easy to get started and we support you every step of the process!

Identify Join Recruit Launch

Target area Volunteer Base Funding Class Location Execute contract Get training Volunteers Participants Start your WIBO 16-Week Workshop and change lives!

Part of the Institute for Entrepreneurial Leadership Family of Programs

WIBO Affiliate Partner Program: Sample Timeline

We can help you get up and running as quickly as your

• rganization wants

to move. The most lengthy part of the process is generally the recruitment of volunteers and marketing the program.

Target Completion Date Milestone/Activity Task Ownership 6/10/2016 Initial introduction conversation WIBO/Affiliate 7/9/2016 Follow-Up webinar presentation - materials review WIBO/Affiliate 7/17/2016 Contract Signing WIBO/Affiliate 7/23/2016 Training Session 1: program operations, via skype or in NYC (4-5 hrs.) WIBO/Affiliate 7/23/2016 Begin recruitment: volunteers & participants Affiliate 7/23/2016 Set up online application and registration for the 16-week workshop WIBO/Affiliate 8/13/2016 Training Session 2: Workgroup Leader Training, via Skype (45-60 min) WIBO/Affiliate 8/20/2016 Training Session 3: Discussion Leader Training, via Skype (45-60 min) WIBO/Affiliate 8/27/2016 Set up online evaluation surveys Affiliate 8/28/2016 Send out confirmation emails to workshop participants regarding class start Affiliate 9/4/2016 Begin WIBO 16-Week Workshop Affiliate 10/1/2016 Training Session 4: Breakeven Volunteer Training, via Skype (1.5-3hrs) WIBO/Affiliate 11/4/2016 Hold Break Even coaching (for those who need help understanding financials) Affiliate 11/18/2016 Begin preparations for graduation - date, time, location, business expo Affiliate 12/11/2016 Send participants post-survey to be completed by Week 16 Affiliate Email graduation information and forms to participants Affiliate 1/8/2017 Confirm receipt of graduation forms and post-evaluations Affiliate 1/14/2017 Graduation Event WIBO/Affiliate 1/16/2017 Program Session Debrief, via Skype or Phone WIBO/Affiliate

Next Steps

If you are interested in establishing a WIBO Affiliate Partnership in your area, please contact: Jill Johnson, Chief Executive Officer jjohnson@wibo.org 22 Cortlandt Street, 16th floor New York, NY 10007 212-684-0854 www.wibo.org

Founded in 2010 We are an Oakland-based, 501(c)(3) nonprofit serving low-income entrepreneurs and nonprofits in underserved communities. Our mission is to provide entrepreneurship education, financial literacy education programs, mentorship and business planning mobile app tools. We combine mobile technology with the best practices in education to develop low-cost and effective programs. More than 600 served in five years

5/10/2016 35

25 Million Microenterprises in the US

25 Million Microenterprises in the US About 400,000 get support

from nonprofits and micro lenders to help them launch and grown their businesses

Average cost for TA services: $4,500 / entrepreneur*

*Aspen Field Report 2014

Centro helps nonprofits teach entrepreneurship and financial programs

Engaging | Effective | Efficient Mobile App + Workbook + Train-the-trainer

Entrepreneurs

Low-to-moderate income (LMI), minorities, women

• Fundable business

plans

• Capital access
• Job creation

Creating tools for LMI entrepreneurs

• Business Planning

Tool Mobile App

• Student & Facilitator

Workbooks

• Train-the-trainer

Model

Nonprofits

Providing workforce development services

• Technical Assistance
• Financial Training
• Workshops
• Mentoring

Use Centro’s app to make better financial decisions about your personal and business finances

Centro’s Mobile App Business Planning Tool

See how easy it is to create a...

• Personal/Business budget
• Income Statement
• List Assets and Debts
• Personal/Business Balance Sheet

LMI Entrepreneurs need Simple Questions & Responses

When done you can email yourself your business plan

Our Apps’ Financial Output

Business Income Statement Personal Balance Statement

Our Apps Give Access to Capital Apply for a Kiva Zip Interest-free Crowdfunded Micro loan

Impact to LMI Entrepreneur

• Delivered more than 1,000 b-plans
• Survey shows apps users use b-plans:

– Apply for a micro loan – Start a business – Increase business revenue Scaling Model

• Empower non-profits to use app &

curriculum

• Working in 5 countries
• 10,000 downloads & 20 partners
• Selling annual service packages now

Our Apps Create Impact & Scale

Impact to Nonprofit/Micro lender

• More effective TA programming
• App tracks participant progress
• Affordable solution
• Easy to deploy

Download our free app! “Centro Business Planning Tool” www.centro-mobile.org

Contact Info

51

Main Office: (510) 556-4249 Contact:

Arturo A. Noriega Founder & Executive Director arturo@centrocommunity.org Damanbir Singh Development Associate Damanbir@centrocommunity.org

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