Facebook LIVE With Vanessa McGovern Today, Im going to cover 1. - - PowerPoint PPT Presentation

Facebook LIVE

With Vanessa McGovern

Today, I’m going to cover

• 1. What is Facebook Live & why does this matter?
• 2. How to go live on Facebook
• 3. How to incorporate Live in to your marketing

strategy

• 4. Ways to re-purpose your Livestreams
• 5. Benefits of Fan Page vs Personal Page

What is Facebook Live?

Facebook Live Statistics

according to mediakix.com

• 1. ”Facebook Live Stream” search popularity has risen over 330% since

Facebook Live’s rollout

• 2. At just 3 seconds per view, Facebook is generating over 3,000 year’s

worth of watch time each day

• 3. Facebook Live Videos are watched 3x longer than videos that aren’t

Live anymore

• 4. Users comment on Facebook Live videos at 10x the rate of regular

videos

• 5. Daily watch time for Facebook Live Broadcasts has grown by more

than 4x

• 6. 1 in every 5 Facebook Videos is a Live Broadcast

How to go Live

It’s as easy as…

To view the video – click here

How to incorporate Live in to your marketing strategy

• A. Create authentic

connections with your prospects

• B. Go behind the

scenes

• C. Highlight special

trips and experiences in your specialty/interview a supplier

• D. Tell the story of your
• wn trip experience

To view the video – click here

Ways to re-purpose your Livestream

1.

Download video as a video file

To view the video – click here

• 2. Re-upload to YouTube

and Instagram

• 3. Send out as an email

• 4. Transcribe copy for

written content

Business Page vs Personal Page

1.

The FB Algorithm loves it when you go LIVE

• 2. More options to share

your video

3.

You have the ability to retarget your Facebook livestream = turning your livestream videos into Facebook Ads!

Now it’s time to go

LIVE!

No, really. Let’s go LIVE…

Thank You!

Drop your business card off and you will receive my “52 Ways to use Facebook Live for your Travel Business.”