F ACE BOOK & ROT ARY So c ia l Me dia Stra te g ie s to ma - PowerPoint PPT Presentation

F ACE BOOK & ROT ARY So c ia l Me dia Stra te g ie s to ma ke yo ur c lub mo re so c ia l! Pre se nte d b y T awnya Hartfo rd

OVE RVI E W • I ntro duc tio n- who I a m • Sta ts a b o ut F a c e b o o k • Ho w F a c e b o o k he lps no n-pro fits • T he diffe re nc e s b e twe e n pe rso na l, b usine ss a nd e ve nts pa g e s • Cre a ting yo ur pa g e a nd a dmin ro le s • Po sting - a ll a b o ut the ima g e & the e ng a g e me nt • Sha ring a nd re -po sting • Jo ining o the r pa g e s & fo llo wing influe nc e rs • Q & A

WHO AM I ? • Club Me mb e r & Pub lic Re la tio ns Cha ir – Ro ta ry Club o f Nia g a ra F a lls- Sunrise – Nia g a ra F a lls, Onta rio • Ro ta ry Distric t 7090 – Pub lic I ma g e Co mmitte e me mb e r • Co mmunic a tio ns & Ma rke ting – pe rso na l injury la wye rs in St Ca tha rine s, Onta rio • Pre vio us - Pa rt-time c o ntra c ts with Nia g a ra Co lle g e te a c hing E -Co mme rc e & So c ia l Me dia Ma rke ting to Ho spita lity stude nts • Pre vio us – Pro je c t ma na g e r- tra nsitio ne d a b ric k a nd mo rta r re ta il sto re to o nline e -c o mme rc e T awnya Hartfo rd • F re e la nc e r- sma ll b usine ss so c ia l me dia stra te g ist a nd ma na g e r a nd g ra phic de sig ne r

ST AT S ABOUT F ACE BOOK 1.44 b illio n mo nthly a c tive use rs • 1.25 b illio n mo b ile use rs • Da ily a c tive use rs in Ca na da & U.S. - 167 millio n • Co untry with the mo st a c tive F B use rs is Ca na da • L a rg e st g ro wth in a g e de mo g ra phic s is 50-64 • • L a rg e st a g e g ro up is 18-35 – a lso la rg e st numb e r o f hig he st a ve ra g e o f frie nds (300+) • T e e ns unde r 18 a re using o the r so c ia l me dia a pps : I nsta g ra m, Sna pc ha t & T witte r • Pe rc e nta g e o f Pa re nts tha t a re frie nds with the ir te e na g e r o n F B : 83%

HOW F ACE BOOK HE L PS NON-PROF I T S & SE RVI CE GROUPS 84 % of soc ia l me dia use rs sha re to • sho w the ir suppo r t fo r a c aus e a nd hig hlig ht issue s tha t a re importa nt to the m 55% pe rc e nt of those who e ng a g e • with non- profits via soc ia l me dia ha ve be e n inspir e d to take fur the r ac tio n 78 % soc ia l me dia use rs surve ye d • sa id the y shar e d in o r de r to c o nne c t with pe o ple . 94 % sa id the y c o nside r e d ho w use ful the c onte nt is be fore sha ring it. No n-pro fit T e c h fo r Go o d http:/ / www.npte c hfo rg o o d .c o m

3 DI F F E RE NT F ACE BOOK PAGE S Pe rso na l Pa g e E ve nt Pa g e Busine ss Pa g e

E VE NT S VS BUSI NE SS PAGE E ve nts Pa g e Busine ss Pa g e • A pe rma ne nt pla c e fo r b usine ss o n • Whe n yo u a re ha ving so me thing tha t F a c e b o o k ta ke s pla c e o n a spe c ific da y o r se rie s o f da ys • Ca n a lso b e ma de pub lic a nd a dmins c a n • Ca n b e ma de pub lic a nd a s a Ho st yo u invite pe o ple to like the pa g e . c a n invite yo ur frie nds (a nd g ue sts) • E ve nts c a n b e a dde d fro m a b usine ss pa g e • E ve nts c a n b e ma de o n b o th pe rso na l pa g e s a nd b usine ss pa g e s. • Re c o mme nde d fo r la rg e e ve nts to c re a te a • Re c o mme nde d fo r sma ll-me dium e ve nts Busine ss pa g e fo r a n e ve nt tha t re -o c c urs tha t a re ne w o r a re no t a ye a rly o c c urre nc e Co n: Co nte nt must b e c o ntinua lly ma inta ine d a nd po ste d. E ve n if the e ve nt is ye a rly, po sts Co n: Onc e the e ve nt is o ve r a ne w pa g e ha s to b e c re a te d fo r a no the r e ve nt a nd sho uld b e ma de thro ug ho ut the ye a r to ke e p invite s to tha t ne w e ve nt must b e re -se nt a udie nc e e ng a g e d. (a udie nc e ne e ds to b e re -b uilt)

CRE AT I NG YOUR PAGE (S) • Ma ke Sure Your Pa g e Ha s As Muc h Informa tion As Possible • fill o ut yo ur lo c a tio n a nd/ o r time o f e ve nt o r me e ting s • a dd a de sc riptio n o f wha t yo ur c lub do e s • a dd yo ur we b site a nd c o nta c t info fo r yo ur c lub o r e ve nt • uplo a d a pro file ima g e a nd he a de r ima g e • a dd pho to a lb ums with pic ture s o f me mb e rs a nd e ve nts • link yo ur o the r so c ia l ne two rk a c c o unts • Ma ke Sure Your F a c e book Conte nt Is Inte re sting • Answe r Your Priva te Me ssa g e s a ke Adva nta g e Of Insig hts – Busine ss Page s Only • T

PAGE ROL E S- BUSI NE SS PAGE F a c e b o o k a llo ws 5 diffe re nt le ve ls o f c o ntro lle rs in the pa g e ro le s se c tio n o f a b usine ss pa g e . Busine ss pa g e s a re c re a te d a nd c o ntro lle d with pe rso na l pa g e lo g ins, the re fo re a ll use rs must ha ve a pe rso na l F a c e b o o k pa g e . I f yo u wish to sha re in the re spo nsib ilitie s o f po sting to yo ur c lub o r e ve nts pa g e o nly a dmin a nd e dito rs ha ve this a b ility. T he o nly diffe re nc e b e twe e n the two ro le s is the a b ility to c o ntro l the pa g e ro le s. I t is b e tte r to ha ve multiple a dmins in c a se so me o ne ha s issue s with the ir F a c e b o o k lo g in o r ha s b e e n ha c ke d.

BUSI NE SS PAGE I NSI GHT S T he ma in b e ne fit o f a Busine ss pa g e o ve r a n E ve nt o r Pe rso na l Pa g e is the F a c e b o o k I nsig hts F a c e b o o k I nsig hts g ive s yo u sta ts o n: Ove rvie w o f the we e k • T o ta l numb e r o f like s • Numb e r o f frie nds o f fa ns • # o f pe o ple ta lking a b o ut • We e kly re a c h • L ike s, Co mme nts a nd Sha re s • Hide s a nd Spa m re po rts • Vira lity o f po sts • Che c k-ins • Ab ility to do wnlo a d a nd e xpo rt sta ts • K issme tric s b lo g - I nsig hts b lo g .kissme tric s.c o m/ fa c e b o o k-insig hts-a nd- a na lytic s/ F a c e b o o k I nsig ht He lp https:/ / www.fa c e b o o k.c o m/ he lp/ 336893449723054/

POST I NG T O YOUR PAGE • No t a ll c o nte nt ha s to b e 100% re le va nt b ut it ha s to b e inte re sting – sta y a c tive - ma ke sure yo u po st so me thing re g ula rly • Atte ntio n spa ns a re sho rte r the re fo re ima g e s a re mo st po pula r (me me s) – if yo u a re po sting a n a rtic le ma ke sure the he a dline is c a tc hy • E ng a g e yo ur fo llo we rs- a sk q ue stio ns in yo ur po sts– g e t the m to re spo nd • Ha ve multiple a dmins to yo ur pa g e b ut ha ve o ne ma ste r c o ntro l pe rso n – it sha re s in the wo rklo a d b ut ha ve the c o ntro lle r re vie w pa g e da ily • Re c o mme nda tio n – do n’ t a llo w o the rs to po st to yo ur pa g e – ma ke it priva te a nd the n ha ve a n a dmin sha re the po st if de sire d. T his a llo ws yo u to re vie w a nd a ppro ve the po st a nd c uts do wn o n spa m po sts • F a c e b o o k ha s a b uilt-in sc he dule r- use it if yo u wish b ut a lso po st in b e twe e n sc he dule d po sts- it do e s no t a llo w to sc he dule sha re s---o nly o rig ina l po sts. Adva nc e d use r – to o l tip SMM to o ls- sc he dule rs – Ho o tsuite a nd Buffe r https:/ / www.b ra nd wa tc h.c o m/ 2015/ 08/ ma rke ting -to p-10-so c ia l-me dia -ma na g e me nt-to o ls/

RE -POST I NG & SHARI NG • Re -po sting is a g re a t wa y to ke e p e ng a g ing with fo llo we rs. Re -po st o r sha re fro m yo ur e ve nt pa g e s to yo ur ma in F a c e b o o k pa g e . • Re -po st o r sha re fro m yo ur Club Ro ta ry pa g e to yo ur o wn F a c e b o o k pa g e . • Re -po st o r sha re to c lub me mb e rs F a c e b o o k pa g e s (with pe rmissio n fro m the m) • Re -po st o r sha re to the c lub distric t pa g e • Re -po st o r sha re to o the r Ro ta ry c lub pa g e s • Re -po st to yo ur o wn c lub pa g e - this is ha ndy if yo u ha ve a n e ve nt o r a pro mo tio n, re -po st to yo ur pa g e e ve ry fe w da ys b ut ma ke sure tha t yo u a re a dding o the r c o nte nt in b e twe e n po sts to ma ke yo ur pa g e e ng a g ing to fo llo we rs. • Re -po st o r sha re to “e ve nt sha ring ” pa g e s in yo ur a re a .