F ACE BOOK L IVE : INSIGHT S AND BE ST PRACT ICE S Chr istian Br unc sak AT XN - City o f Austin - Vide o Pro duc e r
T OP 2016 VIDE OS F OR F ACE BOOK L IVE ? SOURCE : me diakix.c om/
T OP 2016 VIDE OS F OR F ACE BOOK L IVE ? 1. “CHE WBACCA MOM” SOURCE : me diakix.c om/
T T OP 2016 VIDE OP 2016 VIDE OS F OS F OR OR F F ACE ACE BOOK L BOOK L IVE IVE ? ? 1. “CHE 1. “CHE WBACCA MOM” WBACCA MOM” 4. “Dallas Polic e ” SOURCE SOURCE : me diakix.c om/ : me diakix.c om/
T OP 2016 VIDE OS F OR F ACE BOOK L IVE ? 1. “CHE WBACCA MOM” 4. “Dallas Polic e ” 18. “L ive Q&A w/ Astr onauts” SOURCE : me diakix.c om/
F ACE BOOK L IVE ST AT S: So urc e : L ive stre am and Ne w Yo rk Mag azine y 5 F a c e b o o k Vide o s I s A L ive Bro a dc a st 1 In E ve r Vide o On So c ia l Me dia Ge ne ra te s 1200% Mor e Shar e s T ha n T e xt & I ma g e s Co mb ine d Na tive Vide o Uplo a ds T o F a c e b o o k Ha ve 10x Highe r Re ac h Co mpa re d T o Sha re d Yo utub e L inks
F ACE BOOK L IVE ST AT S: So urc e : L ive stre am and Ne w Yo rk Mag azine Use rs Co mme nt On F a c e b o o k L ive Vide o s At 10x T he Rate Of Re gular Vide os Da ily Wa tc h T ime F o r F a c e b o o k L ive Bro a dc a sts Ha s Gr own By Mor e T han 4x F a c e b o o k L ive Vide o s Are Wa tc he d 3x L T ha n onge r Vide o s T ha t Are n’ t L ive Anymo re
F ACE BOOK L IVE ST AT S: So urc e : L ive stre am and Ne w Yo rk Mag azine Co mpe lling Co nte nt I s T he Prima ry Mo tiva to r F o r L ive Online Vie wing s Are Mo re L ike ly T o Ha ve A Ne g a tive 62% Of Consume r Pe rc e ptio n Of A Bra nd T ha t Pub lishe s Po o r Qua lity Vide o Vide o Qua lity I s T he Mo st I mpo rta nt F a c to r F o r 67% Of s Whe n Wa tc hing A L ive stre a m Bro a dc a st Vie we r
F ACE BOOK L IVE T RE NDS BE HI ND T HE SCE NE S I NT E RVI E WS T RI BUT E S OR ANNOUNCE ME NT S POL I T I CS POP CUL T URE HUMOR CURRE NT OR BRE AK I NG NE WS PE RF ORMANCE S OR L I VE E VE NT S
BAD E XAMPL E S OF F ACE BOOK L IVE
BAD E XAMPL E S OF F ACE BOOK L IVE
BAD E XAMPL E S OF F ACE BOOK L IVE
BAD E XAMPL E S OF F ACE BOOK L IVE
SHOULD I GO LIVE? GUIDELINES FOR EFFECTIVE USE OF FACEBOOK LIVE CONTENT START: Will there be action? NO Do you have the Will anyone be NO YES YES recommended audio speaking? equipment? This is a photo. Get out of here. NO Good audio is critical to a successful FB video Do you have the GO recommended video YES YES LIVE! equipment and a good internet connection?
F ACE BOOK L IVE E QUIPME NT $500-$1000 ra ng e K I T 1: I OGRAPHE R w/ iPAD mini AZDE N Wire le ss Mic Zo o m le ns RODE Vide o mic Audio Ada pto rs Ma g nus VT -350 T ripo d
F ACE BOOK L IVE E QUIPME NT $500-$1000 ra ng e K I T 1: I OGRAPHE R w/ iPAD mini
GOOD E XAMPL E S OF F ACE BOOK L IVE
F ACE BOOK L IVE E QUIPME NT $500-$1000 ra ng e K I T 2: DJI OSMO+ iPho ne RODE Vide o mic 360
GOOD E XAMPL E S OF F ACE BOOK L IVE
GOOD E XAMPL E S OF F ACE BOOK L IVE
F ACE BOOK L IVE E QUIPME NT $500-$1000 ra ng e K I T 3: ME VO ME VO w/ Ba tte ry/ E the rne t K it iPho ne / iPa d Multi-sho t c a me ra T ripo d E xte rna l USB Mixe r
GOOD E XAMPL E S OF F ACE BOOK L IVE
GOOD E XAMPL E S OF F ACE BOOK L IVE
F ACE BOOK L IVE E QUIPME NT OT HE R OPT I ONS AND MANY MORE … Visit F a c e b o o k L ive So lutio ns Pa g e
GOOD E XAMPL E S OF F ACE BOOK L IVE
Se tting the E xample
So how do you know what’s wor king?
T ra c k F B L ive Vide o Sta ts (mo re vie ws/ mo re pa rtic ipa tio n? ) F e e db a c k E xpe rime nt w/ Co nte nt E xpe rime nt w/ E q uipme nt a nd F B L ive E xpe rime nt w/ Style (g ue rrilla vs. c le a n) E xpe rime nt w/ T ime o f Da y a nd F re q ue nc y Use F a c e b o o k’ s Audie nc e I nsig hts / De mo g ra phic s
T hank you! Chr istian Br unc sak AT XN - City o f Austin - Vide o Pro duc e r c hristia n.b runc sa k@ a ustinte xa s.g o v
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