F ACE BOOK L IVE : INSIGHT S AND BE ST PRACT ICE S Chr - - PowerPoint PPT Presentation

F ACE BOOK L IVE : INSIGHT S AND BE ST PRACT ICE S

Chr istian Br unc sak

AT XN - City o f Austin - Vide o Pro duc e r

T OP 2016 VIDE OS F OR F ACE BOOK L IVE ?

SOURCE : me diakix.c om/

T OP 2016 VIDE OS F OR F ACE BOOK L IVE ?

• 1. “CHE

WBACCA MOM”

SOURCE : me diakix.c om/

T OP 2016 VIDE OS F OR F ACE BOOK L IVE ?

• 1. “CHE

WBACCA MOM”

SOURCE : me diakix.c om/

• 1. “CHE

WBACCA MOM”

T OP 2016 VIDE OS F OR F ACE BOOK L IVE ?

• 4. “Dallas Polic e ”

SOURCE : me diakix.c om/

• 1. “CHE

WBACCA MOM”

• 4. “Dallas Polic e ”

SOURCE : me diakix.c om/

T OP 2016 VIDE OS F OR F ACE BOOK L IVE ?

• 18. “L

ive Q&A w/ Astr

• nauts”

F ACE BOOK L IVE ST AT S:

1 In E ve r y 5 F

a c e b o o k Vide o s I s A L ive Bro a dc a st Vide o On So c ia l Me dia Ge ne ra te s 1200% Mor

e Shar e s

T ha n T e xt & I ma g e s Co mb ine d Na tive Vide o Uplo a ds T

• F

a c e b o o k Ha ve 10x Highe r

Re ac h Co mpa re d T

• Sha re d Yo utub e L

inks

So urc e : L ive stre am and Ne w Yo rk Mag azine

Use rs Co mme nt On F a c e b o o k L ive Vide o s At 10x T

he Rate Of Re gular Vide os

Da ily Wa tc h T ime F

• r F

a c e b o o k L ive Bro a dc a sts Ha s

Gr

• wn By Mor

e T han 4x

F a c e b o o k L ive Vide o s Are Wa tc he d 3x L

• nge r

T

ha n Vide o s T ha t Are n’ t L ive Anymo re

So urc e : L ive stre am and Ne w Yo rk Mag azine

F ACE BOOK L IVE ST AT S:

Co mpe lling Co nte nt I s T he Prima ry Mo tiva to r F

• r L

ive Online Vie wing 62% Of Consume r s Are Mo re L

ike ly T

• Ha ve A Ne g a tive

Pe rc e ptio n Of A Bra nd T ha t Pub lishe s Po o r Qua lity Vide o Vide o Qua lity I s T he Mo st I mpo rta nt F a c to r F

• r 67% Of

Vie we r s Whe n Wa tc hing A L

ive stre a m Bro a dc a st

So urc e : L ive stre am and Ne w Yo rk Mag azine

F ACE BOOK L IVE ST AT S:

F ACE BOOK L IVE T RE NDS

BE HI ND T HE SCE NE S I NT E RVI E WS T RI BUT E S OR ANNOUNCE ME NT S POL I T I CS POP CUL T URE HUMOR CURRE NT OR BRE AK I NG NE WS PE RF ORMANCE S OR L I VE E VE NT S

BAD E XAMPL E S OF F ACE BOOK L IVE

BAD E XAMPL E S OF F ACE BOOK L IVE

BAD E XAMPL E S OF F ACE BOOK L IVE

BAD E XAMPL E S OF F ACE BOOK L IVE

START:

Will there be action? Will anyone be speaking?

Do you have the recommended audio equipment?

CONTENT

YES NO YES NO YES This is a photo. Get out of here.

Good audio is critical to a successful FB video

NO

SHOULD I GO LIVE?

GUIDELINES FOR EFFECTIVE USE OF FACEBOOK LIVE

Do you have the recommended video equipment and a good internet connection?

GO LIVE!

YES

F ACE BOOK L IVE E QUIPME NT

K I T 1: I OGRAPHE R w/ iPAD mini

Ma g nus VT

• 350 T

ripo d Zo o m le ns AZDE N Wire le ss Mic RODE Vide o mic Audio Ada pto rs

$500-$1000 ra ng e

F ACE BOOK L IVE E QUIPME NT

K I T 1: I OGRAPHE R w/ iPAD mini

$500-$1000 ra ng e

GOOD E XAMPL E S OF F ACE BOOK L IVE

F ACE BOOK L IVE E QUIPME NT

K I T 2: DJI OSMO+

iPho ne RODE Vide o mic 360

$500-$1000 ra ng e

GOOD E XAMPL E S OF F ACE BOOK L IVE

GOOD E XAMPL E S OF F ACE BOOK L IVE

F ACE BOOK L IVE E QUIPME NT

K I T 3: ME VO

ME VO w/ Ba tte ry/ E the rne t K it T ripo d E xte rna l USB Mixe r iPho ne / iPa d Multi-sho t c a me ra

$500-$1000 ra ng e

GOOD E XAMPL E S OF F ACE BOOK L IVE

GOOD E XAMPL E S OF F ACE BOOK L IVE

F ACE BOOK L IVE E QUIPME NT

OT HE R OPT I ONS AND MANY MORE … Visit F a c e b o o k L ive So lutio ns Pa g e

GOOD E XAMPL E S OF F ACE BOOK L IVE

Se tting the E xample

So how do you know what’s wor king?

T ra c k F B L ive Vide o Sta ts (mo re vie ws/ mo re pa rtic ipa tio n? ) F e e db a c k E xpe rime nt w/ Co nte nt E xpe rime nt w/ E q uipme nt a nd F B L ive E xpe rime nt w/ Style (g ue rrilla vs. c le a n) E xpe rime nt w/ T ime o f Da y a nd F re q ue nc y Use F a c e b o o k’ s Audie nc e I nsig hts / De mo g ra phic s

T hank you!

Chr istian Br unc sak

AT XN - City o f Austin - Vide o Pro duc e r

c hristia n.b runc sa k@ a ustinte xa s.g o v