Ice and Stride [ a ] Common User Complaints Common User Complaints - - PowerPoint PPT Presentation

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Ice and Stride [ a ] Common User Complaints Common User Complaints - - PowerPoint PPT Presentation

Aug 20, 2023 436 likes •605 views

Ice and Stride [ a ] Common User Complaints Common User Complaints Difficult to Ice Specific Areas Common User Complaints Difficult to Ice Inconvenience of Specific Areas Getting Ice Common User Complaints Difficult to Ice Inconvenience

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SLIDE 1

Ice and Stride [ a ]

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SLIDE 2

Common User Complaints

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SLIDE 3

Difficult to Ice Specific Areas

Common User Complaints

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SLIDE 4

Difficult to Ice Specific Areas Inconvenience of Getting Ice

Common User Complaints

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SLIDE 5

Ice Leakage Difficult to Ice Specific Areas Inconvenience of Getting Ice

Common User Complaints

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SLIDE 6

51%

Did Not Ice

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SLIDE 7

91%

Want Icing Boot

51%

Did Not Ice

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SLIDE 8

Customer Need Product Attribute Engineering Specification Ices the injury Temperature Maintain temperature < 0℉ Operate continuously for a cooling cycle Power Total power > 45 W Comfortable Weight Total weight < 5 lbs Keeps user & environment dry Condensation 0 mL Ease of Use Embedded Cooling Yes/No

Product Contract

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SLIDE 9

Customer Need Product Attribute Engineering Specification Ices the injury Temperature Maintain temperature < 0℉ Operate continuously for a cooling cycle Power Total power > 45 W Comfortable Weight Total weight < 5 lbs Keeps user & environment dry Condensation 0 mL Ease of Use Embedded Cooling Yes/No

Product Contract

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Product Vision

Thermoelectric Cooling (TEC) Cooling side ices the injury No leakage

Peltier/TEC

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SLIDE 11

Critical Risk

Key Finding: The TEC can get to an adequate cold temperature

Temperature

Layer of ice

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Critical Risk

Key Finding: Requires heat sink and forced convection

Heat Dissipation

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SLIDE 13

Critical Risk

Power

Key Finding: Current system runs at 14V and 3A

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SLIDE 14

Market Definition

User Customer Target Selling Price Individuals with acute foot/lower leg injuries Insurance companies, distributed by hospitals $180-300

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SLIDE 15

Next Steps

  • Reducing size and weight
  • Localized cooling
  • Maintaining the icing temperature with human contact
  • Market Entrance Strategy
  • User Testing
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SLIDE 16

Sources

  • Ice vs. Heat: https://www.scoi.com/patient-resources/education/articles/should-you-ice-or-heat-

injury

  • Heat dissipation: https://www.amazon.com/Portable-Cooling-Semiconductor-Refrigeration-

Thermoelectric/dp/B073J8HZR4/ref=asc_df_B073J8HZR4/?tag=hyprod- 20&linkCode=df0&hvadid=198068632238&hvpos=1o7&hvnetw=g&hvrand=5653032602279774361 &hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9002029&hvtargid=pla- 350015891005&psc=1