PR + SOCIAL MEDIA Beyond the Basics Heather Link-Bergman , - - PowerPoint PPT Presentation

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Apr 10, 2023 12 likes •346 views

PR + SOCIAL MEDIA Beyond the Basics Heather Link-Bergman , Marketing and Communications Strategist, Prevention Services Division WHAT IS PR? 4 1 WHAT IS SOCIAL MEDIA? PERSONAL RELATIONSHIPS MESSAGES THE PITCH + AUDIENCE TARGETS

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PR + SOCIAL MEDIA

Heather Link-Bergman, Marketing and Communications Strategist, Prevention Services Division Beyond the Basics

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WHAT IS PR?

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WHAT IS SOCIAL MEDIA?

1 4

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PERSONAL

RELATIONSHIPS

SLIDE 5 MESSAGES + MATERIALS AUDIENCE TARGETS THE PITCH

SLIDE 6 HEY! I’VE GOT THIS AWESOME PITCH.

. . .

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What is your deadline? What is the focus of your story? Is there anything else I can do to help? When will this run? Have you talked to anyone else about this issue?

SLIDE 8 PREPARE STAY ON MESSAGE KEEP IT SIMPLE REMEMBER YOUR AUDIENCE RELAX

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DO THIS NOT THAT

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65%

All adults

90%

Ages 18-29

77%

Ages 30-49

35%

Ages 65+

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65%

Caucasian

65%

Hispanic

55%

African American

68% 62%

Urban Suburban Rural

64% 68% 58%

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31% 73% 28% 28% 23%

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27% 70% 59% 22%

1x/day 1x/day 1x/day 1x/day

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LISTEN

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BE REAL

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“ “

Make it simple, make it memorable, make it inviting, make it fun to read.

Leo Burnett -

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WHAT? WHY? HOW? WHERE? WHEN?

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DEMO

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HELPFUL LINKS

Text Overlay Tool (for 20% rule): https://www.facebook.com/ads/tools/text_overlay Facebook Advertising Policies: https://www.facebook.com/policies/ads/ Guide for Building Awareness Using Facebook: https://www.facebook.com/business/goals/build-awareness Facebook Creative Hub: https://www.facebook.com/ads/creativehub?ref=fbb_header Facebook Ad Help Center: https://www.facebook.com/business/help?ref=fbb_resource

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Personal Relationships Steps to Success Rules of Engagement Amplify

SUMMARY

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Q & A

SLIDE 32 Get social! Heather Link-Bergman heather.link-bergman@state.co.us

THANKS!

SLIDE 33 COMING SOON The CCPD Grants Program is offering a four-part marketing and communications training series for grantees who are interested in building their skills. This is the third presentation in the series. Please join us for: Part 4: Be Better at Email: How to Build Newsletters Your Subscribers Want to Read Friday, April 21 from 11:30 am - 12:30 pm With so much competition in the inbox, it can be hard to connect with your audience. In this training you’ll learn how to get better results with tips and techniques on formatting, design and content. All webinar presentations will be recorded.