PR + SOCIAL MEDIA Beyond the Basics Heather Link-Bergman , - PowerPoint PPT Presentation

Apr 10, 2023 •12 likes •342 views

PR + SOCIAL MEDIA Beyond the Basics Heather Link-Bergman , Marketing and Communications Strategist, Prevention Services Division WHAT IS PR? 4 1 WHAT IS SOCIAL MEDIA? PERSONAL RELATIONSHIPS MESSAGES THE PITCH + AUDIENCE TARGETS

PR + SOCIAL MEDIA Beyond the Basics Heather Link-Bergman , Marketing and Communications Strategist, Prevention Services Division
WHAT IS PR?
4 1 WHAT IS SOCIAL MEDIA?
PERSONAL RELATIONSHIPS
MESSAGES THE PITCH + AUDIENCE TARGETS MATERIALS
HEY! I’VE GOT THIS AWESOME PITCH. . . .
What is your deadline? What is the focus of your story? Have you talked to anyone else about this issue? When will this run? Is there anything else I can do to help?
KEEP IT PREPARE RELAX SIMPLE REMEMBER STAY ON YOUR MESSAGE AUDIENCE
DO NOT THIS THAT
65% All adults 35% 90% 77% Ages 18-29 Ages 30-49 Ages 65+
68% 62% 65% Caucasian 55% African 68% American 64% Suburban 65% Urban 58% Hispanic Rural
73% 31% 28% 28% 23%
70% 27% 59% 22% 1x/day 1x/day 1x/day 1x/day
LISTEN 1
BE REAL 2
SHARE 3
“ “ Make it simple, make it memorable, make it inviting, make it fun to read. - Leo Burnett -
WHAT? WHY? HOW? WHERE? WHEN?
DEMO
HELPFUL LINKS Text Overlay Tool (for 20% rule): https://www.facebook.com/ads/tools/text_overlay Facebook Advertising Policies: https://www.facebook.com/policies/ads/ Guide for Building Awareness Using Facebook: https://www.facebook.com/business/goals/build-awareness Facebook Creative Hub: https://www.facebook.com/ads/creativehub?ref=fbb_header Facebook Ad Help Center: https://www.facebook.com/business/help?ref=fbb_resource
Personal Relationships Steps to Success SUMMARY Rules of Engagement Amplify
Q & A
THANKS! Get social! Heather Link-Bergman heather.link-bergman@state.co.us
COMING SOON The CCPD Grants Program is offering a four-part marketing and communications training series for grantees who are interested in building their skills. This is the third presentation in the series. Please join us for: Part 4: Be Better at Email: How to Build Newsletters Your Subscribers Want to Read Friday, April 21 from 11:30 am - 12:30 pm With so much competition in the inbox, it can be hard to connect with your audience. In this training you’ll learn how to get better results with tips and techniques on formatting, design and content. All webinar presentations will be recorded.

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