DIGITALLY DISRUPTIVE STEAK MAY 2017 Where is the consumer at? - PowerPoint PPT Presentation

DIGITALLY DISRUPTIVE STEAK MAY 2017

Where is the consumer at?

Where is the ag-equip at?

Where is IoT?

FACTUAL - EU

ANZ Red Meat Sector - Key Insights Farmax FIQ -ANZCO - Alliance - Silver Fern Farms • CashManager FIQ FIQ • Figured FIQ ü FIQ FIQ FIQ FIQ

FARM IQ VISION A demand-driven, integrated value chain for red meat that delivers sustainable benefits to all participants

Market Processing Genetics and Farm Productive Analysis/ improvement genomics Capacity and Product and Technology Development Measurement Transfer Consumers Farmers Grant Howie Farm Management System

Opportunity – 20% steak tough

10 Opportunity – Many ‘tender’ steaks wrecked in cooking

11 Solution – Easy cooking instructions - Pack

12 Or…….Web

Solution – Finding the tough steak

Solution …..Track the steak ..

Solution …..measure what matters

Solution …..record and link it Solution …..find the tough steak

Solution – show the farmer how

By providing the information..

All the way to the farm……

The paddock…… and pocket + $0.25c/kg (+5%)

So…you are guaranteed a great steak

So…….what? Consumer + Farmer =Futureproofing Information food Internet

The Numbers • 1,200 Farmers • 4m animals • 3.9m hectares • 800k map features • 35m animal weights • 11m carcasses • 680k animal events

So…….what’s next?

THANKS QUESTIONS? WWW.FARMIQ.CO.NZ