DIGITALLY DISRUPTIVE STEAK MAY 2017 Where is the consumer at? - - PowerPoint PPT Presentation

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DIGITALLY DISRUPTIVE STEAK MAY 2017 Where is the consumer at? - - PowerPoint PPT Presentation

DIGITALLY DISRUPTIVE STEAK MAY 2017 Where is the consumer at? Where is the ag-equip at? Where is IoT? FACTUAL - EU ANZ Red Meat Sector - Key Insights Farmax FIQ -ANZCO - Alliance - Silver Fern Farms CashManager FIQ FIQ


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DIGITALLY DISRUPTIVE STEAK

MAY 2017

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Where is the consumer at?

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Where is the ag-equip at?

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Where is IoT?

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FACTUAL - EU

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ANZ Red Meat Sector - Key Insights

  • ANZCO
  • Alliance
  • Silver Fern Farms

FIQ FIQ FIQ

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FIQ FIQ FIQ FIQ FIQ

  • CashManager
  • Figured

Farmax

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A demand-driven, integrated value chain for red meat that delivers sustainable benefits to all participants FARMIQ VISION

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Farmers Consumers Market Analysis/ Product Development Grant Howie Processing improvement and Measurement Farm Management System Farm Productive Capacity and Technology Transfer Genetics and genomics

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Opportunity – 20% steak tough

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Opportunity – Many ‘tender’ steaks wrecked in cooking

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Solution – Easy cooking instructions - Pack

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Or…….Web

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Solution – Finding the tough steak

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Solution …..Track the steak ..

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Solution …..measure what matters

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Solution …..find the tough steak Solution …..record and link it

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Solution – show the farmer how

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By providing the information..

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All the way to the farm……

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The paddock…… and pocket + $0.25c/kg (+5%)

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So…you are guaranteed a great steak

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So…….what? Consumer + Farmer =Futureproofing food Information Internet

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The Numbers

  • 1,200 Farmers
  • 4m animals
  • 3.9m hectares
  • 800k map features
  • 35m animal weights
  • 11m carcasses
  • 680k animal events
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So…….what’s next?

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THANKS QUESTIONS?

WWW.FARMIQ.CO.NZ