SLIDE 1 DIGITALLY DISRUPTIVE STEAK
MAY 2017
SLIDE 2
Where is the consumer at?
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Where is the ag-equip at?
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Where is IoT?
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FACTUAL - EU
SLIDE 6 ANZ Red Meat Sector - Key Insights
- ANZCO
- Alliance
- Silver Fern Farms
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Farmax
SLIDE 7
A demand-driven, integrated value chain for red meat that delivers sustainable benefits to all participants FARMIQ VISION
SLIDE 8 Farmers Consumers Market Analysis/ Product Development Grant Howie Processing improvement and Measurement Farm Management System Farm Productive Capacity and Technology Transfer Genetics and genomics
SLIDE 9
Opportunity – 20% steak tough
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Opportunity – Many ‘tender’ steaks wrecked in cooking
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Solution – Easy cooking instructions - Pack
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Solution – Finding the tough steak
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Solution …..Track the steak ..
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Solution …..measure what matters
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Solution …..find the tough steak Solution …..record and link it
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Solution – show the farmer how
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By providing the information..
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All the way to the farm……
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The paddock…… and pocket + $0.25c/kg (+5%)
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So…you are guaranteed a great steak
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So…….what? Consumer + Farmer =Futureproofing food Information Internet
SLIDE 23 The Numbers
- 1,200 Farmers
- 4m animals
- 3.9m hectares
- 800k map features
- 35m animal weights
- 11m carcasses
- 680k animal events
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So…….what’s next?
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THANKS QUESTIONS?
WWW.FARMIQ.CO.NZ