3rd Quarter Financial Results Presentation for Fiscal Year Ending - PowerPoint PPT Presentation

3rd Quarter Financial Results Presentation for Fiscal Year Ending December 2005 October 27, 2005 Coca-Cola W est Japan Co., Ltd. ( 2 5 7 9 ) I nquiries: PR Division TEL + 8 1 ( 0 ) 9 2 -6 4 1 - 8 5 9 1 FAX + 8 1 ( 0 ) 9 2 - 6 3 2 - 4 3 0 4 W ebsite: http:/ / w w w .ccw j.co.jp/ E-mail kimamura@ccwj.co.jp

Contents Contents I V. Q4 Marketing Activities Tactics I . Q1 to Q3 , 2 0 0 5 Overview I V. Q4 Marketing Activities Tactics I . Q1 to Q3 , 2 0 0 5 Overview ‥‥ 47 ‥‥ 3 1 . Key I ssues in Q4 Activities 1 . Key I ssues in Q4 Activities 1 . Q1 to Q3 , 2 0 0 5 Results in Sum m ary 1 . Q1 to Q3 , 2 0 0 5 Results in Sum m ary ‥‥ 48 Ltd. ‥‥ 12 2. Brand Strategy 2. Brand Strategy 2. Coca 2. Coca- - Cola National Beverages Co Cola National Beverages Co., ., Ltd. ‥‥ 52 3 . Channel Strategy 3 . Channel Strategy I I . . Full Full- - Year Projections Year Projections I I ‥‥ 55 4. Scenario Assumed for Q4 Sales 4. Scenario Assumed for Q4 Sales ‥‥ 14 1 . Sales Volum e Projections 1 . Sales Volum e Projections ‥‥ 15 2 . Full- - Year Projections Year Projections 2 . Full [ Appendix] I I I . Q3 Q3 Marketing Activities [ Appendix] Marketing Activities Review Review I I I . ‥‥ 57 ‥‥ 24 1 . Japan’ 1 . Japan ’s Coca s Coca - - Cola System Cola System 1 . Market Conditions 1 . Market Conditions ‥‥ 59 2. Coca 2. ‥‥ 26 Coca - - Cola Group Affiliates Cola Group Affiliates 2 . CCW J Sales Results Sales Results 2 . CCW J ‥‥ 61 ‥‥ 45 3 . Glossary 3 . Glossary 3 . Sales Mix 3 . Sales Mix 1

2 I . Q1 to Q3 , 2 0 0 5 Overview

I . Q1 to Q3 , 2 0 0 5 Overview (1) Sales volume (thousand cases, % ) Fiscal 2005 Fiscal 2004 vs. plan Plan Results vs. Q1-Q3, fiscal 04 Results Amount Ratio Amount Raito July 9,245 9,363 9,048 -315 -3.4 -197 -2.1 August 8,543 9,948 9,298 -651 -6.5 754 8.8 September 7,599 8,270 8,086 -184 -2.2 487 6.4 25,386 27,581 26,431 -1,150 -4.2 1,045 4.1 Q3 total 66,903 68,269 67,120 -1,150 -1.7 217 0.3 Jan -Sep total (% ) 10.0 8.8 8.0 vs. FY04 6.4 vs. plan 6.0 4.0 2.0 0.0 △ 2.0 △ 2.1 △ 2.2 △ 4.0 △ 3.4 △ 6.0 △ 6.5 △ 8.0 July August September 3

( 2 ) Consolidated results for Q1 – Q3 , 2 0 0 5 A. Q3 only (million yen, % ) Q3, Q3, fiscal 2005 vs. Q3, fiscal 2004 fiscal 2004 Plan Results vs. plan results * Amount Ratio Amount Ratio Net sales 72,455 73,440 69,957 -3,482 -4.7 -2,497 -3.4 Operating income 6,070 5,686 4,720 -966 -17.0 -1,349 -22.2 Recurring profit 6,145 5,790 4,746 -1,043 -18.0 -1,398 -22.8 3,368 3,256 2,594 -662 -20.4 -773 -23.0 Net income B. Q1 to Q3 (million yen, % ) Q1 - Q3 Q1 - Q3, fiscal 2005 vs. Q1-Q3, fiscal 04 Fiscal 2004 Plan Results vs. plan results * Amount Ratio Amount Ratio Net sales 192,305 190,800 187,317 -3,482 -1.8 -4,988 -2.6 Operating income 14,364 11,000 10,033 -966 -8.8 -4,330 -30.1 Recurring profit 14,533 11,300 10,256 -1,043 -9.2 -4,276 -29.4 8,094 5,800 5,137 -662 -11.4 -2,956 -36.5 Net income *The above-stated plan figures are based on the full-year projection announced on Aug.4, 2005. 4

Reference 1 : Non-consolidated results for Q1 – Q3 , 2 0 0 5 A. Q3 only (million yen, % ) Q3, Q3, fiscal 2005 vs. Q1-Q3, fiscal 04 fiscal 2004 Plan Results vs. plan results * Amount Ratio Amount Ratio Net sales 55,876 57,086 53,809 -3,277 -5.7 -2,067 -3.7 Operating income 4,755 4,590 3,646 -944 -20.6 -1,109 -23.3 Recurring profit 4,839 4,693 3,662 -1,031 -22.0 -1,177 -24.3 2,567 2,651 2,003 -647 -24.4 -563 -22.0 Net income B. Q1 to Q3 (million yen, % ) Q1-Q3 Q1 - Q3, fiscal 2005 vs. Q1-Q3, fiscal 04 fiscal 2004 Plan Results vs. plan results * Amount Ratio Amount Ratio Net sales 147,923 146,300 143,022 -3,277 -2.2 -4,901 -3.3 Operating income 12,508 10,100 9,155 -944 -9.4 -3,353 -26.8 Recurring profit 12,962 10,600 9,568 -1,031 -9.7 -3,393 -26.2 7,279 5,800 5,152 -647 -11.2 -2,127 -29.2 Net income *The above-stated plan figures are based on the full-year projection announced on Aug.4, 2005. 5

Reference 2 : Consolidated operating incom e for Q1 -Q3 , FY0 5 / FY0 4 ( excluding effect of changes to retirem ent benefit schem e) Effect of change to 14,364 (million yen, % ) retirement benefit B 2,271 scheme C Decrease due to 10,443 the external 410 standard taxation introduced A 12,093 D D A 10,033 Q1 - Q3, 2005 Q1 - Q3, 2004 Change Q1-Q3, Q1-Q3, 2004 2005 Amount Ratio Operating income 14,364 10,033 -4,330 -30.1 (A) Effect of changes to retirement benefit -2,271 - 2,271 - (B) scheme Effect of the external standard taxation - 410 410 - (C) introduced Net 12,093 10,443 -1,650 -13.6 (D)=(A)+(B)+(C) 6

( 3 ) Major reasons for divergence from plan for Q1 -Q3 ( consolidated) (billion yen) Q1-Q3 Q1-Q3 Reason divergence divergence Increase in sales volume -2.2 Decrease in sales mix -1.0 Net sales 3.4 Decrease from Mikasa group -1.0 Decrease from other Coca-Cola affiliates -1.0 Net sales -3.4 Cost of sales -1.1 Decrease in sales volume from the territory -1.2 Increase in sales mix 0.2 Increase from Mikasa group 0.1 Operating Decrease from other Coca-Cola affiliates -0.2 0.9 income -1.4 Selling, general & administrative expenses Decrease in personnel expense -0.3 Decrease in selling fees -0.4 Decrease in depreciation -0.2 Decrease in consignment fees -0.2 Others -0.3 Recurring Non-operating income - -1.0 profit Non-operatin expenses 0.1 Recurring profit 1.0 Extraordinary income - Net income -0.6 Extraordinary loss 0.1 Income taxes 0 7

Reference 1 : Consolidated gross profit & operating incom e for Q3 only < results vs. plan > (billion yen) < Gross profit > 32.5 Gross profit planned for Q3, 2005 -1.0 Decrease in sales volume from the territory -1.2 Decrease in sales mix -0.2 Decrease from Mikasa group +0.1 Increase from other Coca-Cola affiliates 30.2 Gross profit for Q3, 2005 285 290 295 300 305 310 315 320 325 330 < Operating income > (billion yen) 5.6 Operating income planned for Q3, 2005 -2.3 Decrease in gross profit +0.3 Decrease in personnel expense +0.4 Decrease in selling fees +0.2 Decrease in depreciation +0.2 Decrease in consignment expense +0.3 Others 4.7 Operating income for Q3, 2005 8 0 10 20 30 40 50 60

( 4 ) Major reasons for change from results for Q3 , 2 0 0 4 ( consolidated) (billion yen) Q3 Q3 Reason change change Increase in sales volume from the territory 2.1 Decrease in sales mix -2.4 -3.5 CCNBC effect: decrease in sales to other bottlers Net sales -2.5 CCNBC effect: increase in consigned production sales 1.5 Decrease in Mikasa group -0.8 Increase from other Coca-cola affiliates 0.6 Net sales 2.5 Cost of sales -0.1 Increase in sales volume from the territory 1.1 Increase in sales mix 0.2 CCNBC effect: decrease in sales to other bottlers -3.2 CCNBC effect: increase in consigned production cost 1.7 Operating -1.3 Decrease in Mikasa group -0.4 income Increase from other Coca-cola affiliates 0.5 Selling, general & administrative expenses -1.1 Decrease in transportation expense -0.6 Decrease in depreciation -0.5 Decrease in personnel expense -0.1 Others 0.1 Recurring Non-operating income - -1.4 profit Non-operating expenses 0.1 Recurring profit -1.4 Extraordinary income 0.1 Net income -0.8 Extraordinary loss 0.1 Income taxes -0.5 Minority interests 0.1 9

Reference 1 : Consolidated gross profit & operating incom e for Q3 only < Q3 results vs. Q3 , 2 0 0 4 > (billion yen) < Gross profit > 326 Gross profit for Q3, 2004 ＋10 Increase in sales volume from the territory △26 Decrease in sales mix △3 CCNBC effect: decrease in sales from other Coca-Cola bottlers △2 CCNBC effect: decrease in consignment production revenues △4 Decrease from Mikasa group ＋1 Increase from other Coca-Cola affiliates 302 Gross profit for Q3, 2005 280 290 300 310 320 330 340 (billion yen) < Operating income > 6.0 Operating income for Q3, 2004 -2.4 Decrease in gross profit +0.6 Decrease in transportation expense +0.5 Decrease in depreciation +0.1 Decrease in personnel expense Others -0.1 4.7 Operating income for Q3, 2005 0 10 20 30 40 50 60 70 10

( 5 ) CCW J Group com panies’ perform ances for Q3 , 2 0 0 5 (million yen, thousand cases, % ) <Mikasa Coca-Cola Bottling and the group> Results Q3, fiscal 2005 vs. plan vs. fiscal 2004 for Q3, Plan Results fiscal 04 * Amount Ratio Amount Ratio 4,841 4,921 4,922 1 0.0 81 1.7 Sales volume 9,658 8,943 8,809 -134 -1.5 -848 -8.8 Net sales 562 426 330 -96 -22.5 -232 -41.3 Operating income (million yen, thousand cases, % ) <Nishinihon Beverage> 5,747 5,160 5,147 -13 -0.3 -599 -10.4 Net sales -1 22 56 33 150.1 57 - Operating income <Coca-Cola West Japan Products> (million yen, thousand cases, % ) 1,867 1,935 1,884 -51 -2.6 16 0.9 Net sales 310 314 324 9 2.9 13 4.4 Operating income <Coca-Cola West Japan Logistics> (million yen, thousand cases, % ) 2,675 3,340 3,227 -113 -3.4 551 20.6 Net sales 182 366 401 35 9.7 218 119.6 Operating income *The above-stated plan figures are based on the full-year projection announced on Aug.4, 2005. 11