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CMOs got creative to collect leads:
- Promotions
- Newsletters
- Contests
Yet, leads often look like this:
smurf72@gmail.com
CMOs got creative to collect leads : Promotions Newsletters - - PowerPoint PPT Presentation
CMOs got creative to collect leads : Promotions Newsletters - - PowerPoint PPT Presentation
CMOs got creative to collect leads : Promotions Newsletters Contests Yet, leads often look smurf72@gmail.com like this : Engaging with emails is good Engaging with people is better Who is smurf92@gmail.com ? VS Email +148%
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SLIDE 3 Email
Turning Visitors Into Subscribers Into People
SUBSCRIBE your email here
VS
smurf72@gmail.com Continue with Facebook
Socital custom audiences FB custom audiences
+148% clicks +68% clicks
smurf72@gmail.com Woman 30yo in Athens High influence High spending capacity iPhone user English speaker Likes #Fashion #Tech #Asos #Shoes #Tablets
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Let our AI find out who are your main segments Collect email + social media data + behavioural data Enrich leads with Socital Artificial Intelligence predictions
Powered by socital
Increase your traffic conversion … while building cross-identities for each collected email!
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Plug & Play
Collect audiences Segment audiences Engage audiences
1 2 3
+ 68% conversion AI accuracy: + 62% + 87% conversion
Use our platform to easily create engagement points for your website to drive conversion Our Artificial Intelligence will enrich every lead and sort out your main audiences Sync your segmented audiences with your CRM to engage with them on the relevant channels. Emailing/FB/Google
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Plug & Play
Collect audiences
1
Choose engagement
- Competitions
- Rewards
- Newsletter
Upload it live in 5 min!
Receive 5 tasty recipes by connecting with us! Download
Subscribe to our newsletter to get
- EXCLUSIVE OFFERS
- Continue with
Subscribe to our newsletter to have access to our current best offers! Continue with Participate in our CONTEST To win 120 gifts!!!! Enter contest
Stand alone “contest” page Exit Intent “Newsletter” Popup Welcome “reward” popup
SLIDE 7
Plug & Play
Segment audiences
2
Our Artificial Intelligence analyses & organises all social data & behavioural data available to build enhanced individual Identities for every collected emails
(re)Target
Email Social network Name Age Gender Language Spending Capacity Influence Location Device Time Day Url
melinaki07@ho Facebook Κάραμ-Μελίνα Γιο 35 to 45 Female Greek High Low Athens, Greece Iphone 12:13 Monday/man/jack-&-j sofoklis_86@h Facebook Basdekis Sofoklis 18 to 25 Male Greek Medium Medium Athens, Greece Mobile 14:38 Tuesday/woman/on stamatiad09@g Facebook Τίνα Δούβα 18 to 25 Female Greek Medium Medium Athens, Greece Desktop 11:12 Thursday /woman/on aspakat808@ya Facebook Lina Vlachaki 18 to 25 Female English Very High Low Thessaloniki, Desktop 11:13 Monday/man/jack-&-j georgia-makis@ Facebook Georgia Georgia35 to 45 Female Greek Low Medium Athens, Greece Mobile 11:16 Wednseda /man/jack-&-j ellibouraza@ya Facebook Ελευθερία Μπουρ 45 to 55 Male Greek Low Low Athens, Greece Mobile 22:45 Sunday /man/jack-&-j tzotzo20@wind Facebook Τζωρτζίνα Καϊμάκη 18 to 25 Female Greek High Medium Thessaloniki, Mac 20:34 Monday/woman bouboulas2009 Facebook Φαίη Φλωροσκούφη 25 to 35 Female Greek Medium Low Athens, Greece Iphone 19:34 Tuesday/woman/on vpapadimit@ya Facebook ΒΑΡΒΑΡΑ ΠΑΠΑΔ 35 to 45 Female Greek Medium Low Thessaloniki, Iphone 18:27 Tuesday/woman/on mariazygouri@ Facebook Maria Zygouri 25 to 35 Female Greek Medium Low Patras, Greece Desktop 12:13 Thursday /man/jack-&-j ptheti@yahoo.g Facebook Theti Preventi 25 to 35 Female English Very High Low Athens, Greece Mobile 13:16 Monday/man/jack-&-j kikitsif@yahoo Facebook Κική Τσιφτσόγλου Female Greek Low Low Athens, Greece Mac 14:38 Wednseda /man/jack-&-j schillerdj1990@gmail.com Facebook Nikos Panagoulias Male Greek Low Very High Thessaloniki, Mobile 11:12 Sunday /woman
Socia Data AI Generated Data Behavioural Data
Facial recognition Patented algorithms Natural language processing Automated clustering
AI generated Segment 1 AI generated Segment 2 Custom made segment Custom made segment Untitled See See See See SAVE
…
SAVED AUDIENCE “Total Audience” PROJECTED AUDIENCE 12 356 (100% of total) DATE 13/10/16 - 21/10/16 FILTERS None
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Email Social network Name Age Gender Language Spending Capacity Influence Location Device Time Day Url
melinaki07@ho Facebook Κάραμ-Μελίνα Γιο 25 to 35 Female Greek High Medium Athens, Greece Iphone 12:13 Monday/man/jack-&-j sofoklis_86@h Facebook Basdekis Sofoklis 25 to 35 Female Greek High Medium Athens, Greece Mobile 14:38 Tuesday/woman/on stamatiad09@g Facebook Τίνα Δούβα 25 to 35 Female Greek High Medium Athens, Greece Mobile 11:12 Thursday /woman/on aspakat808@ya Facebook Lina Vlachaki 25 to 35 Female English High Medium Athens, Greece Iphone 11:13 Monday/man/jack-&-j georgia-makis@ Facebook Georgia Georgia25 to 35 Female Greek High Medium Athens, Greece Iphone 11:16 Wednseda /man/jack-&-j ellibouraza@ya Facebook Ελευθερία Μπουρ 25 to 35 Female Greek High Medium Athens, Greece Mobile 22:45 Sunday /man/jack-&-j tzotzo20@wind Facebook Τζωρτζίνα Καϊμάκη 25 to 35 Female Greek High Medium Athens, Greece Mobile 20:34 Monday/woman bouboulas2009 Facebook Φαίη Φλωροσκούφη 25 to 35 Female Greek High Medium Athens, Greece Iphone 19:34 Tuesday/woman/on vpapadimit@ya Facebook ΒΑΡΒΑΡΑ ΠΑΠΑΔ 25 to 35 Female Greek High Medium Athens, Greece Mobile 18:27 Tuesday/woman/on mariazygouri@ Facebook Maria Zygouri 25 to 35 Female Greek High Medium Athens, Greece Mobile 12:13 Thursday /man/jack-&-j ptheti@yahoo.g Facebook Theti Preventi 25 to 35 Female English High Medium Athens, Greece Mobile 13:16 Monday/man/jack-&-j kikitsif@yahoo Facebook Κική Τσιφτσόγλου 25 to 35 Female Greek High Medium Athens, Greece Mobile 14:38 Wednseda /man/jack-&-j schillerdj1990@gmail.com Facebook Nikos Panagoulias Male Greek Low Very High Thessaloniki, Mobile 11:12 Sunday /woman
Plug & Play
Segment audiences
2
SAVED AUDIENCE “AI generated segment 1” PROJECTED AUDIENCE 2 842 (23% of total)
(re)Target
Socia Data AI Generated Data Behavioural Data
AI generated segment 2: 13% of total Woman - 35-45 - Athens on Desktop Medium Influence - Medium spending capacity Untitled See See See See SAVE
…
DATE 13/10/16 - 21/10/16 FILTERS Woman - 25-35 - Athens - Mobile Medium Influence - High spending capacity
You can filter your audience or let our AI automatically find out who are your top segments! (along with influencers & fake accounts!)
AI generated segment 3: 8% of total Woman - 25-35 - Thessaloniki on Iphone Medium Influence - High spending capacity AI generated segment 10: 2% of total Fake accounts AI generated segment 11: 0,2% of total Influencers See See See Total Audience See
SLIDE 9
Case study: Fashion E-commerce Greece
Collect audiences Segment audiences Engage audiences
1 2 3
+ 68% conversion vs email AI accuracy: + 62% + 87% conversion
Created and Installed plugins to push visitors to connect through Facebook to enter a contest Segmented their audience in TOP 5 audiences with our Artificial Intelligence
1st Segment: 21% of total audience Athens-Woman-40yo-Mobile - medium influence - medium spending capacity - active in the afternoon 0.3%: Influencers 2%: Contest professionals
Target Audience with Facebook look alike ReTarget Audience with Fb Custom Audience
+67% clicks +128% clicks
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GOODBYE ONE-SIZE-FITS-ALL
@ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ Moms Influencers Fashion Single Tech Paris
HELLO PERSONALIZATION
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“Get ready for the chatbot revolution by understanding who your customers are. Today. ” Theofilos Vasileiadis - Chairman President, Athens, Greece & India @CareerBuilder Athens DEDICATED DATA SCIENTISTS 1,165,000 ENHANCED CUSTOMER IDENTITITIES London-Athens CUSTOMER SUCCESS TEAMS
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