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Importing white truffles from Croatia / Exporting white truffles to France

Croatia: Boris Čekić, Igor Čapara, Dejan Hren, Slađana Jović, Jasna Starčić France: Emilie Espiard, Nadia Berrabah, Jessica Ritchie, Nathalie Bocktaels, Valerie Godon

Content Content

Operational Plan Marketing Plan Financial Plan Conclusion Company logo

Company description Company description

Company name: Le Diamant Blanc Ltd Activity: Export Croatian white truffles to France Target: Luxury gastronomic restaurants Goal: Become the leader on the French white truffles

market

White vs Black truffles White vs Black truffles

Importance of white truffles

Operational Plan Operational Plan

 Production

• Buying excavated truffles from people who dig them from the ground with the help of

specially trained dogs

• Transporting goods with refrigerators at a controlled temperature environment

 Location

• Headquarters in Buzet, Croatia
• Near “Motovunska šuma” where truffles are excavated
• Near border with European Union

 Legal environment

• Satisfying quality and health measures
• E.g. HACCP and ISO

Operational Plan Operational Plan

 Personnel

• Two employees: one in Croatia and one in France
• Skills: good communication skills, business skills and presentation skills

 Inventory

• Raw goods
• Goods in stock

 Suppliers

• Well known truffle excavators
• Seeking for long tradition and experience

Market study Market study

Demand:

• Better knowledge of white truffle cooking techniques

+

• Not any more a Christmas product

=

• Demand is growing fast, supply is limited so the price is still

high

Market study Market study

 Competition  Direct:

• Tuber magnatum from Alba’s sand (Italy)
• Other Croatian producers

 Indirect (substitute product):

• Black truffles
• Artificial truffle ground
• Artificial scent

4 P’s 4 P’s

 Product:

• Top quality white truffles
• "Tuber magnatum pico"
• Only fresh truffles
• Harvest from October to January

 Price:

• High according to the quality (soil), weight and weather
• Around 5.000€ to 8.000€

4 P’s 4 P’s

 Place

• Production in Buzet (close to the truffles hunters)
• Distribution in Paris with a sales representative

 Promotion

• Informative website
• Fairs

 Slogan: "Luxury in your plate is a star for your restaurant"

PEST Analysis PEST Analysis

SWOT Analysis SWOT Analysis

Porter’s analysis Porter’s analysis

Export Analysis Export Analysis

 Sales representative in Paris:

• Independant and permanent
• With a bargaining power
• Strong relationship
• Paid on a commission basis
• With a financial responsibility

 Transport:

• Air transportation because of specific product criteria and short distance
• FedEx

Finance Finance

Establish a limited liability company with headquarters in

Croatia

Minimum capital = 3.000,00 € Our total capital = 150.000,00 € Divided into 10 equal parts

Opening day Balance Sheet Opening day Balance Sheet

Estimated Sales and Revenue Estimated Sales and Revenue

Income Statement Income Statement

ROI and ROE ROI and ROE

Payback Period and IRR Payback Period and IRR

Conclusion Conclusion

A project made for success

Company logo Company logo